GoHighLevel vs Kajabi (2025): Automation vs Course Commerce
Choosing between GoHighLevel and Kajabi in 2025? Here's how they compare on funnel building, email automation, course delivery, AI tools, and white-label features for creators and agencies.
TL;DR
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| Funnel Builder | ✅ Yes | ✅ Yes |
| CRM + Pipeline | ✅ Included | ⚠️ Basic contact list only |
| Course/Membership Hosting | ✅ Yes | ✅ Yes |
| Email, SMS, Voice | ✅ Native all-in-one | ✅ Email only |
| AI Tools | ✅ Full suite | ❌ None |
| White-Label SaaS | ✅ Available | ❌ Not supported |
| Pricing | $97–$297/mo flat | $149–399/mo contact-limited |
➡️ Compare GoHighLevel vs Kajabi
Ideal Users
| Use Case | Best Platform | Why |
|---|---|---|
| Coaches selling video courses | Kajabi | All-in-one for content + UX |
| Agencies or SaaS-mode resellers | GoHighLevel | White-labeling, automation, unlimited accounts |
| Info product sellers needing funnels | GoHighLevel | Full automation stack + calendar + AI tools |
| Influencers selling memberships | Kajabi | Native course builder and polished UI |
GoHighLevel Overview
- Full CRM, email, SMS, voice, booking, pipeline
- Funnel builder, website + landing pages
- Membership/courses with access control
- AI chat, voice agents, review responses
- Unlimited clients/subaccounts (agency mode)
- White-label web app + mobile app
- Flat pricing: $97/mo (single), $297/mo (agency)
➡️ Compare GoHighLevel vs Kajabi
Kajabi Overview
- Visual course builder with lessons, quizzes, upsells
- Landing page and funnel creation tools
- Email broadcasts + automations
- Podcast hosting, checkout tools, mobile app
- Affiliate marketing tools (built-in)
- Pricing:
- Basic: $149/mo (3 products, 10K contacts)
- Growth: $199/mo (15 products, 25K contacts)
- Pro: $399/mo (100 products, 100K contacts)
No SMS, voice, AI, or CRM pipeline management.
Funnel & Landing Page Tools
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| Funnel Pages | ✅ Native drag & drop | ✅ Native builder |
| A/B Testing | ✅ Yes | ⚠️ Not included |
| Calendar/Booking | ✅ Integrated | ❌ Not available |
| Smart Forms & Triggers | ✅ With workflows | ⚠️ Limited logic |
Course & Membership Delivery
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| Course Hosting | ✅ Included | ✅ Industry standard |
| Lesson Drip Control | ✅ Workflow-based | ✅ Native drip options |
| Access Tiers | ✅ Tag-based | ✅ Built-in |
| Assessments / Quizzes | ❌ Use external tools | ✅ Native |
| Video Upload & Hosting | ⚠️ File-based | ✅ Built-in CDN |
Kajabi wins on course UX polish. GHL wins on workflow flexibility.
CRM & Automations
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| CRM Pipelines | ✅ Included | ❌ Not available |
| Multi-channel Automation | ✅ Email + SMS + Voice | ✅ Email only |
| AI Follow-Up | ✅ Voice/Chat/Review AI | ❌ Not included |
| Calendar Integration | ✅ Bookings + reminders | ❌ No calendar |
AI Features Comparison
| AI Tool | GoHighLevel | Kajabi |
|---|---|---|
| Voice AI Agent | ✅ Yes | ❌ |
| Chat AI | ✅ Yes | ❌ |
| Review AI | ✅ Yes | ❌ |
| Email Copy AI | ✅ Yes | ❌ |
White-Label & SaaS Features
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| Full White-Label Mode | ✅ CRM + App | ❌ No white-label |
| Resellable Snapshots | ✅ Yes | ❌ |
| Multiple Client Accounts | ✅ Unlimited | ⚠️ One business only |
| Affiliate Tools | ⚠️ Use 3rd-party | ✅ Built-in |
Pricing Breakdown
| Tier | GoHighLevel | Kajabi |
|---|---|---|
| Entry Plan | $97/mo flat | $149/mo (3 products) |
| Mid-Tier (Agency Use) | $297/mo unlimited | $199–399/mo (limited contacts) |
| AI + Automation | ✅ Included | ❌ Not available |
| White-Label SaaS | ✅ Available | ❌ Not supported |
Final Verdict
| You Are... | Choose... |
|---|---|
| A course creator needing beautiful delivery | Kajabi |
| An agency automating multiple niches | GoHighLevel |
| Running an AI-powered SaaS model | GoHighLevel |
| Focused on affiliate-powered education | Kajabi |
FAQs
Is Kajabi easier to use than GoHighLevel?
Yes, for creators building one course or membership. GHL has a steeper learning curve but far more power.
Does GoHighLevel include a course builder?
Yes—basic membership/course system with drip content and tags.
Can I white-label Kajabi?
No. You’re always under their branding. GoHighLevel allows full SaaS-mode branding.
Which is more scalable?
GoHighLevel. Flat pricing and SaaS model allow unlimited clients and revenue models.