Choosing CRM based on base license cost often misleads buyers. True cost depends on automation, messages, funnels and onboarding.

This comparison shows expected costs at 1, 5 and 10 seats.

Best CRM Software with Marketing Automation 2025: Pricing & Features Compared

Affordable CRM comparison showing GoHighLevel, HubSpot and Salesforce pricing with automation features. GoHighLevel offers the lowest all-in cost when funnels, SMS, scheduling and workflows are included, while HubSpot scales gradually and Salesforce fits larger teams needing customization.

GoHighLevel Playbooks and Marketing Automation for AgenciesZoltan Juhasz

Summary Table

Salesforce suits larger integrations.

HubSpot increases cost once lead volumes scale.

GoHighLevel remains flat pricing while adding unlimited pipelines.

When Each CRM Is Best

GoHighLevel

If you want automation, SMS, funnels, onboarding and white-labeling in one subscription.

HubSpot

Best if upgrading over time with minimal initial complexity.

Salesforce

Enterprises with custom workflows, reporting layers and multiple departments.

Switching Logic

Switch when:

• Workflows exceed HubSpot Starter
• You pay separately for funnel hosting
• SMS is billed through third tools
• Multiple team members require full access

At that point GoHighLevel becomes cheaper.

CTA

Try GoHighLevel free and compare workflows side-by-side

FAQ

Which CRM is cheapest when scaling?

GoHighLevel because pricing grows slower.

Which CRM has best reporting?

Salesforce.

Which platform includes built-in funnels?

GoHighLevel.