GoHighLevel vs HubSpot (2025): All-in-One CRM or Modular Inbound Giant?
Comparing GoHighLevel vs HubSpot in 2025? We break down pricing, AI features, CRM tools, and which platform works best for agencies, local businesses, and SaaS-mode resellers.
TL;DR
| Feature | GoHighLevel | HubSpot |
|---|---|---|
| CRM + Marketing Stack | ✅ All-in-one platform | ⚠️ Modular, pay-per-Hub |
| AI Tools (Voice, Chat, Content) | ✅ Native + Workflow AI | ⚠️ AI add-ons, mainly content |
| White-Label CRM & SaaS | ✅ Full white-label mode | ❌ Not supported |
| Funnel Builder | ✅ Drag-and-drop included | ❌ No funnel builder |
| Pricing | Flat $97–$297/mo | $0–$3,200+/mo, adds up fast |
➡️ Compare GoHighLevel vs HubSpot
What Are You Really Comparing?
| Use Case | Winner | Reason |
|---|---|---|
| Inbound content strategy | HubSpot | Blog, SEO, lead scoring, forms all built in |
| Local lead conversion | GoHighLevel | Funnels, SMS, AI booking and follow-up automations |
| Agency or SaaS deployment | GoHighLevel | Unlimited subaccounts, white-label dashboards and app branding |
| Budget-conscious startups | GoHighLevel | Flat pricing beats HubSpot’s tiered + per-seat model |
GoHighLevel Overview
GoHighLevel is built to replace 5–8 tools:
- CRM, SMS, email, voice, review engine
- Booking calendars, sales pipelines, automation builder
- AI chatbots, Voice AI agents, Review AI responders
- Unlimited subaccounts for agencies or resellers
- Fully white-label client portal, mobile app and dashboards
- Flat pricing: $97/mo (single), $297/mo (agency unlimited)
➡️ Compare GoHighLevel vs HubSpot
HubSpot Overview
HubSpot splits features into separate Hubs:
- CRM is free, but basic
- Marketing, Sales, Service, CMS, and Operations sold separately
- Smart content, forms, email sequences
- Blog + SEO optimization built-in
- AI tools: content assistant, lead scoring (Enterprise only)
- Pricing varies by hub and contact count:
- Starter: ~$45/mo per Hub
- Pro: ~$800–$1,600/mo
- Enterprise: $3,200+/mo
No funnel builder, limited automation outside email
CRM + Automation: Who Does It Better?
| Feature | GoHighLevel | HubSpot |
|---|---|---|
| CRM + Deal Pipelines | ✅ Unlimited + shared views | ✅ Clean UI, activity tracking |
| Workflow Automation | ✅ Email + SMS + voice AI | ⚠️ Limited outside Pro plans |
| Booking Calendar | ✅ Native w/ reminders | ⚠️ Requires Sales Hub |
| Contact Segmentation | ✅ Tags + filters + custom | ✅ Lists, workflows, scoring |
| AI Follow-Up | ✅ Voice AI & SMS bot | ⚠️ Not native |
Funnel Builder & Landing Pages
GoHighLevel:
- Full drag-and-drop page + funnel builder
- Multi-step funnels, lead forms, opt-ins, thank yous
- Built-in A/B testing
- Trigger workflows from funnel activity
HubSpot:
- Landing pages included in Marketing Hub
- Blog engine and SEO tools strong
- No visual funnel builder
- No checkout tools or upsell flow builder
AI Tools Comparison
| Tool | GoHighLevel | HubSpot |
|---|---|---|
| Chatbot AI | ✅ Native with booking logic | ⚠️ Only with 3rd-party apps |
| Voice AI | ✅ Inbound/outbound agent | ❌ Not available |
| Review Response AI | ✅ Writes and posts replies | ❌ Not included |
| Lead Scoring AI | ⚠️ Basic tagging | ✅ Predictive AI (Enterprise) |
| Content AI | ✅ Emails, SMS, landing pages | ✅ Blog and email assistant |
Pricing Breakdown
| Feature/Level | GoHighLevel | HubSpot |
|---|---|---|
| Base CRM | $97/mo | Free (very limited) |
| Full agency mode | $297/mo flat | $800–3,200+/mo depending on Hubs |
| AI tools | ✅ Included | ⚠️ Only at higher tiers |
| White-label SaaS | ✅ Yes (SaaS Pro Add-on) | ❌ Not possible |
Note: HubSpot pricing scales fast with contacts, emails, add-ons, and user seats. GoHighLevel’s flat agency pricing includes unlimited clients and usage.
Geo-Relevant Notes
- HubSpot has deeper penetration in North America, UK and EU markets with localized training and compliance (GDPR, ISO).
- GoHighLevel supports GDPR and HIPAA. Agencies can customize client language, currencies and portals manually.
Final Verdict: Choose Based On Your Model
| You Are... | Pick This Platform |
|---|---|
| A content-first inbound marketer | HubSpot |
| A service business owner needing leads | GoHighLevel |
| An agency managing client funnels | GoHighLevel |
| A white-label SaaS entrepreneur | GoHighLevel |
FAQs
Does HubSpot offer SMS marketing?
Only via integrations or advanced paid tiers. GoHighLevel has SMS built in.
Is GoHighLevel better for agencies?
Yes. HubSpot charges per seat/account. GoHighLevel offers unlimited client subaccounts.
Can I blog with GoHighLevel?
Only with workarounds. HubSpot’s CMS is better for long-form content marketing.
Is white-label possible with HubSpot?
No. GoHighLevel is designed for white-label SaaS and full brand control.