GoHighLevel vs ClickFunnels (2025): Funnels, Automations and SaaS Potential Compared
TL;DR
| Feature | GoHighLevel | ClickFunnels 2.0 |
|---|---|---|
| Funnel Builder | ✅ Yes | ✅ Yes |
| CRM | ✅ Built-in | ❌ Not native (3rd-party) |
| Automation | ✅ Multi-channel workflows | ⚠️ Basic sequences |
| Membership & Courses | ✅ Included | ✅ Included |
| SaaS/White-Label Mode | ✅ Full | ❌ Not supported |
| AI Tools | ✅ Native AI agents, review AI | ❌ No AI features |
| Pricing | Flat $97–$297/mo | $147–297/mo+ |
➡️ Compare GoHighLevel vs ClickFunnels
Who Should Use What?
| Use Case | Best Platform | Reason |
|---|---|---|
| Building lead funnels | Both | Both offer solid funnel builders |
| Replacing client tech stacks | GoHighLevel | CRM, SMS, automation, review, email all built in |
| Selling info products | ClickFunnels | Clean UX for course delivery and affiliate setup |
| White-label SaaS or agency CRM | GoHighLevel | Only GHL offers full SaaS deployment |
GoHighLevel Overview
- CRM, pipeline tracking, SMS, email, calls
- Funnels, websites, forms and calendars
- Native AI voice/chat agents and review response
- Unlimited subaccounts (agency mode)
- Snapshot builder for resellable SaaS setups
- White-label client dashboard + mobile app
- Pricing: $97/mo (single), $297/mo (unlimited agency), SaaS mode optional
ClickFunnels 2.0 Overview
- Funnel builder with drag & drop flow editor
- Templates for landing pages, upsells, offers
- Built-in course hosting, membership tools
- Basic CRM and email marketing
- Affiliate management via Backpack
- Pricing:
- Basic: $147/mo
- Pro: $197/mo
- Funnel Hacker: $297/mo
No native SMS, phone, or AI. Limited automation outside funnel sequences.
Funnel Building Features
| Feature | GoHighLevel | ClickFunnels 2.0 |
|---|---|---|
| Funnel Builder UI | ✅ Drag & drop | ✅ Drag & drop |
| Templates | ✅ Conversion focused | ✅ High-end visual |
| Split Testing | ✅ Funnels + email | ✅ Funnels only |
| Checkout & Upsells | ✅ Stripe + order forms | ✅ Native |
| Funnel → Workflow Logic | ✅ Deep automations | ⚠️ Limited triggers |
ClickFunnels has more polished templates. GHL wins on functional depth.
Automation & CRM
| Feature | GoHighLevel | ClickFunnels 2.0 |
|---|---|---|
| CRM | ✅ Pipeline + tags | ❌ Not native |
| Email Automation | ✅ Full workflows | ⚠️ Basic sequences |
| SMS + Voice | ✅ Native | ❌ Not included |
| AI Automations | ✅ Voice + Chat AI | ❌ No AI tools |
GHL includes marketing, sales, and operations tools. CF is sales-focused.
AI & Smart Tools
GoHighLevel:
- Voice AI agents for missed calls, follow-ups
- Chatbot AI with booking and qualification logic
- Review response AI with tone matching
- Funnel & copy AI tools (emails, pages, SMS)
ClickFunnels:
- No native AI tools
- No chatbot, voice bot, or review automation
➡️ Compare GoHighLevel vs ClickFunnels
White-Label vs Hosted Platform
GoHighLevel:
- Full white-label SaaS engine
- Resellable snapshots, onboarding workflows
- Unlimited subaccounts for clients
- Custom branding (CRM + mobile app)
ClickFunnels:
- No white-label option
- You sell your own funnel or course content, not a SaaS product
- Upsell-focused monetization, not SaaS-mode
Pricing Breakdown
| Level | GoHighLevel | ClickFunnels |
|---|---|---|
| Starter | $97/mo | $147/mo |
| Unlimited clients | $297/mo | ❌ Not supported |
| White-label SaaS | ✅ Optional add-on | ❌ Not available |
| AI tools | ✅ Included | ❌ None |
| Membership/Courses | ✅ Yes | ✅ Yes |
Final Verdict
| You Are... | Choose... |
|---|---|
| A solopreneur selling info products | ClickFunnels |
| A business needing follow-up automations | GoHighLevel |
| An agency managing multiple client funnels | GoHighLevel |
| A SaaS entrepreneur bundling funnel tools | GoHighLevel |
FAQs
Can I replace ClickFunnels with GoHighLevel?
Yes. GHL includes a funnel builder, plus SMS, CRM, calendar, and automation.
Is ClickFunnels easier to learn?
For beginners, yes. GoHighLevel has more features and a slightly steeper learning curve.
Can I resell GoHighLevel?
Yes. You can run a white-labeled SaaS product using Snapshots + SaaS Mode.
Is there affiliate management in GHL?
No. Use external tools like FirstPromoter. CF’s Backpack is better for this use case.