GoHighLevel Unlimited Plan Explained (2026)
TLDR
Unlimited at $297/mo is the real agency plan. Unlimited sub-accounts, full CRM and automation stack, API access, white-label foundations, and no artificial caps. Best choice once you manage more than 3 accounts or sell recurring services.
✅ HighLevel 30-Day Free Trial
What the Unlimited Plan Actually Is
The Unlimited plan is not a feature upgrade.
It is a scale unlock.
You already get most core features on Starter. Unlimited removes operational ceilings that block agency growth.
No client caps.
No account juggling.
No forced upgrades just to add another business.
Unlimited Plan Features
| Feature | Included | Notes |
|---|---|---|
| Sub-Accounts | Unlimited | Core reason to upgrade |
| CRM & Pipelines | Yes | Across all clients |
| Funnels & Websites | Yes | Templates reusable |
| Automations & Workflows | Yes | Cross-account cloning |
| Email & SMS | Yes | Usage billed separately |
| Calendars & Booking | Yes | Per sub-account |
| API Access | Full | Critical for integrations |
| White-Label Base | Yes | Domains, branding |
| AI Tools | Yes | Same baseline as Starter |
| Mobile App | Yes | Branded later with SaaS Pro |
Unlimited is the first plan that behaves like a real agency backend.
Unlimited vs $97 Starter (Real Differences)
| Area | Starter ($97) | Unlimited ($297) |
|---|---|---|
| Sub-Accounts | 3 max | Unlimited |
| Client Scaling | Hard stop | No limit |
| Agency Operations | Restricted | Fully viable |
| API Usage | Limited | Full |
| Template Reuse | Basic | Efficient at scale |
| Long-Term Cost | Low entry | Lower per-client |
If you manage more than 2 paying clients, Starter becomes false economy.
✅ HighLevel 30-Day Free Trial
Who Unlimited Is For
Unlimited fits you if any of these are true:
- You sell monthly retainers
- You manage local businesses at scale
- You want standardized onboarding
- You clone funnels and automations often
- You hate artificial account limits
If you are still experimenting solo, Starter works.
If clients pay you, Unlimited pays for itself fast.
Cost Reality Check
$297 per month sounds higher until you break it down.
Example:
- 10 clients paying €150 per month
- Platform cost per client ≈ €29.70
- Margin stays intact
Compare that to stacking tools:
CRM + email + SMS + funnels + automation + booking
You would exceed €300 fast.
Unlimited consolidates cost and reduces admin overhead.
What Unlimited Does NOT Include
Be precise here.
Unlimited does not include:
- SaaS mode
- Automated rebilling of clients
- Client self-signup
- Branded mobile apps
Those require SaaS Pro ($497).
Unlimited is for service delivery, not software resale.
How Agencies Use Unlimited in Practice
Typical setup:
- One master agency account
- One sub-account per client
- Clone snapshots for fast onboarding
- Centralize reporting and pipelines
- Automate follow-ups and reputation flows
This is where GoHighLevel replaces agency chaos.
Trial Details (Important)
Official trial: 14 days
Our offer: 30 days extended trial
Same platform.
Same features.
Double the evaluation window.
Use the extra time to test:
- Multi-client workflows
- Snapshot cloning
- Automation reliability
- Team permissions
✅ HighLevel 30-Day Free Trial
Zoltan Juhasz
FAQs
Is Unlimited required for agencies?
If you plan to grow past 3 accounts, yes. Starter becomes a blocker, not a saver.
Can I upgrade later?
Yes. Accounts, data, and automations carry over cleanly.
Does Unlimited include white-label?
Branding and domains yes. SaaS resale and rebilling no.
Is Unlimited enough without SaaS Pro?
For done-for-you services, yes. For software resale, no.