GoHighLevel Triggers: Automate Actions When Conditions Are Met

Use GoHighLevel Triggers to set up simple "if-this-then-that" automations. When a form is filled, a tag is added, or an appointment is booked, you can launch emails, SMS, workflows, or update contacts—instantly and hands-free.

⚙️ What Are GoHighLevel Triggers?

Triggers are the simplest form of automation logic inside GoHighLevel. They monitor your account 24/7 for specific events—like when someone submits a form, gets a tag, or misses an appointment.

When that event happens, the trigger runs actions.

Think of them like sensors. They watch for events and fire off automatic responses.

👉 Try Triggers in GoHighLevel

🧠 Real-Life Comparison

Think of Triggers like motion sensor lights:

• Someone walks in (event)
• The light turns on (action)

In GHL:

• A lead fills out a form (event)
• GHL sends a welcome email + assigns a sales rep (action)

🪜 Basic Structure

A Trigger has:

• Trigger Event (what starts the automation)
• Filters (optional: narrow it down)
• Actions (what happens next)

🎯 Common Trigger Events

• Contact added to pipeline
• Tag added
• Appointment booked or cancelled
• Form or survey submitted
• Email link clicked
• Birthday, date field match

🔧 Trigger Actions You Can Automate

• Add or remove tags
• Start a Campaign or Workflow
• Send SMS or email
• Add contact to pipeline/deal stage
• Assign to a user
• Notify via email or internal notification

💡 Examples for New Users

Example 1 – Dentist’s Office:
When a form is filled on the booking page:

• Add tag "new lead"
• Start welcome campaign
• Notify receptionist via email

Example 2 – Coach’s Webinar:
When someone books a webinar:

• Add tag "webinar-registered"
• Start countdown campaign
• Create pipeline deal in "Webinar Funnel"

Example 3 – Missed Appointment Recovery:
When appointment status changes to "no show":

• Send SMS with reschedule link
• Add tag "missed-appt"
• Notify team

🔁 Triggers vs. Workflows

• Triggers are simple "if this then that" automations
• Workflows offer complex branching, delays, and multiple conditions

You can migrate Trigger logic into a Workflow if your setup grows in complexity.

🎓 Learn Triggers in the Bootcamp

Want hands-on guidance? GoHighLevel Bootcamp walks you through automating client journeys with real examples and use cases.

🚀 Why Triggers Matter

You don’t have time to babysit leads. Triggers let you:

• Respond instantly
• Keep contacts moving forward
• Stay organized without manual work

👉 Try Triggers in GoHighLevel and free up your day for higher-value work.