GoHighLevel Social Planner Tutorial (2025): How to Schedule and Post Across All Platforms

TL;DR

GoHighLevel’s Social Planner lets you manage social posting for clients or your own brand in one place.
You can connect Facebook Pages or Groups, Instagram Business/Creator accounts, LinkedIn Pages, Google Business Profiles, and even TikTok or YouTube (via mobile app).
Schedule, preview, drag-and-drop reschedule, and track performance without third-party tools.

What You Can Do with the Social Planner

• 📅 Create and schedule posts for multiple channels at once.
• 🖼️ Upload media or generate captions with GHL AI.
• 🔁 Set recurring posts (daily / weekly / monthly / yearly).
• 📊 View analytics like reach, engagement, and clicks.
• 👥 Collaborate with team members for approvals.

Supported platforms (verified Feb 2025):

• Facebook Pages + Groups
• Instagram Business + Creator accounts (via Meta connection)
• LinkedIn Pages + Profiles
• Google Business Profiles
• TikTok Business accounts (mobile-posting supported)
• YouTube short-form posting (beta, limited rollout)

Step-by-Step Setup

1. Open Marketing → Social Planner in your GoHighLevel sidebar.
2. Click Connect Accounts.
   • Log in through LeadConnector, which manages permissions for all social platforms.
3. Add Facebook Pages or Groups.
   • For Groups, you must first add the LeadConnector app in your group’s Settings → Apps → Add App → Search LeadConnector → Add.
4. Connect Instagram.
   • Requires a Business or Creator account linked to a Facebook Page. Personal accounts won’t appear.
5. Link LinkedIn, Google Business, TikTok, or YouTube if available in your region.
6. Compose a Post → Choose Accounts → Upload Image/Video → Write Caption → Schedule.
7. Use Planner View to drag-and-drop posts to new dates or times.

Pro Tips

• Use hashtags and save them as reusable groups.
• Preview posts to check platform-specific formatting.
• Check Social Planner → Statistics for analytics after posting.
• Use the mobile app (v3.88+) for TikTok and YouTube posting.
• Keep posts within API limits: max 10 images per carousel and 1 minute for videos (platform-dependent).

Limitations (verified 2025)

• ❌ Twitter / X integration is not active due to API restrictions.
• ⚙️ TikTok posting currently works only through the LeadConnector mobile app.
• 🔐 You must have Admin / Manager access in GoHighLevel to connect or edit social accounts.
• 📈 Analytics are basic (reach, impressions, clicks).
• 🕒 Post approvals and AI caption generation require Pro or Agency plans.

Common Questions

1. Can I post to multiple accounts at once?
Yes – select multiple connected accounts in the Composer before publishing.

2. Do I need a business account for Instagram?
Yes. Personal Instagram profiles cannot connect via API.

3. Can I schedule repeating posts?
Yes. Use “Recurring Post” under Schedule Options to automate campaigns.

4. Can I track likes and comments inside GHL?
You can see high-level metrics (reach, clicks, engagement), but not threaded comment replies yet.

5. Can sub-accounts use Social Planner?
Yes – if enabled by the agency admin under permissions and plan tier.