GoHighLevel SMS & Email Templates: Save Time, Stay Consistent and Convert More
📄 What Are GoHighLevel Message Templates?
Templates are prewritten messages—either email or SMS—you can reuse in:
- Workflows
- Campaigns
- Manual replies
- Trigger-based messages
You build once, then re-use anywhere with personalization fields and logic.
👉 Try GoHighLevel with Template
✉️ Use Cases for Email Templates
- Welcome Series: Send onboarding messages after form fills
- Reminders: Reuse appointment confirmation/cancellation emails
- Promotions: Use the same sale template with product name swapped
- Follow-Ups: Send “Still interested?” messages automatically
Each template can include:
- Smart fields (e.g. contact name, appointment date)
- Images, buttons, and formatted text
- Links to your funnels or calendars
📲 Use Cases for SMS Templates
- Confirmations: “Hi {{contact.first_name}}, your appointment is booked for {{appointment.start_time}}.”
- Missed call follow-ups
- Review requests
- Short links to opt-in forms or specials
SMS templates help you stay fast, consistent, and compliant.
🧠 Smart Fields and Conditional Logic
Templates support:
- Custom values
- Conditional blocks
- Tags or Smart List logic
Example:
“If contact has tag = Past Client, show loyalty offer”
“If not, show new client welcome message”
This makes one template feel hyper-personalized.
🔁 Combine Templates with Workflows
Templates are most powerful when used in Workflows. You can:
- Trigger messages based on contact actions
- Send on specific days (e.g. Day 3 after lead)
- A/B test template versions for performance
It’s the engine of scalable communication.
🧰 Save Time for Your Team
- Avoid rewriting the same message
- Stay on-brand with approved content
- Cut onboarding time for new staff
Your team will love using templates for speed and clarity.
🧪 Test, Edit, and Reuse
Each template is editable anytime. You can duplicate and tweak for different niches or campaigns.
Example:
One core reminder email → 5 variants by industry or offer.
🎓 Learn Template Strategy in the Bootcamp
The GoHighLevel Bootcamp teaches how to create, organize and deploy templates for max results.
🚀 Start Using GHL Templates Today
Templates help you move faster, stay consistent, and personalize messages at scale. They're the backbone of high-converting CRM automation.