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1 min read Smart Lists

GoHighLevel Smart Lists: Segment Contacts Dynamically and Trigger Targeted Campaigns

Use GoHighLevel Smart Lists to segment contacts based on behavior, tags, or custom fields—so you can send the right message to the right person, at the right time.


🧠 What Are Smart Lists in GoHighLevel?

Think of Smart Lists as live filters for your contacts. Instead of manually tagging and sorting leads, Smart Lists let you define rules—then automatically update whenever a contact matches (or stops matching) those rules.

👉 Try Smart Lists inside GoHighLevel

🔍 Real-World Analogy

Like a Spotify playlist that updates every time a new song matches your mood filter, GoHighLevel Smart Lists auto-update with the right leads.

Example: You want a list of "People who booked a call but didn’t show up in the last 7 days." Smart Lists can build this without you lifting a finger.

🛠️ What You Can Filter By

  • Tags (e.g., "newsletter-subscriber")
  • Custom Fields (e.g., service interest)
  • Appointment status (e.g., no-show)
  • Pipeline stage (e.g., warm lead)
  • Source (e.g., Facebook Ads)
  • Date added, location, email activity, etc.

You can stack filters. For example:

  • Booked a call
  • AND Tag = VIP
  • AND Didn’t respond in 5 days

🤖 What You Can Do With a Smart List

  • Send a one-time email or SMS broadcast
  • Enroll them into a Workflow
  • Export them to a CSV
  • Assign to a team member
  • Trigger reactivation campaigns

🚀 Setup for Beginners

  1. Go to Contacts → Smart Lists
  2. Click + Add Filter
  3. Choose your condition (e.g., Tag, Appointment, Status)
  4. Stack more filters if needed
  5. Save the list

It updates automatically based on contact activity.

🧩 Combine with Workflows

You can trigger automations based on Smart List membership.

Example:

  • When someone joins the "Missed Appointments" Smart List → Send a follow-up reminder text → Reassign to sales rep.

✅ Best Use Cases

  • Missed appointments re-engagement
  • Reactivating cold leads
  • VIP broadcast lists
  • Trial users about to expire
  • Regional or service-specific targeting

🎓 Learn More in the Bootcamp

Want hands-on training? The GoHighLevel Bootcamp covers:

  • Smart List strategies
  • Trigger-based automation
  • Contact hygiene and tagging tips

🔑 Why Smart Lists Matter

Without Smart Lists, you’ll waste time sifting through data or sending untargeted campaigns.

With them, you:

  • Stay lean
  • Stay automated
  • Keep your lists clean and up to date

👉 Try Smart Lists inside GoHighLevel and start targeting leads with precision.