GoHighLevel SaaS Setup & Pricing Guide for Agencies
“What if your agency stopped selling hours and started selling software at scale?”
That’s the power of GoHighLevel SaaS Mode. Agencies everywhere are shifting from one-off retainers to predictable monthly recurring revenue by reselling GoHighLevel as their own white-label software. But here’s the catch: growth depends on setting it up right and pricing it smart.
Stop earning crumbs from affiliate links. Build your own white-label SaaS business, keep 100% of the revenue and launch your own brand in days using GoHighLevel’s powerful engine.
TL;DR
GoHighLevel SaaS Mode lets agencies sell CRM + automations under their own brand at $297–$997/month. Success comes down to three things: setup (white-label branding, domain, billing), pricing (tiered SaaS plans), and automation (snapshots, onboarding, support). Done right, SaaS Mode turns agencies into scalable software businesses.
👉 Start your GoHighLevel SaaS trial
👉 Train with SaaS Mode Bootcamp
👉 Join SaaSpreneur for templates & support
Step 1: White-Label SaaS Setup
When you switch on SaaS Mode inside GoHighLevel, your agency dashboard transforms into a software platform builder.
Core setup tasks:
- Domain & Branding – Add your custom domain, logo, and color scheme. Clients log in through your portal, not GoHighLevel’s.
- Stripe/Billing Integration – Connect Stripe to automate monthly billing. No more chasing invoices—your SaaS runs on autopilot.
- Custom Packages – Decide which features each pricing tier includes (CRM, funnels, email/SMS, AI tools, etc.).
💡 Think of this like launching Netflix under your own brand. They stream movies, you deliver CRM + automation. Clients never see the backend—they only see your software.
Step 2: Pricing Strategy That Works
Your SaaS pricing determines whether clients see you as a “cheap tool” or a real software provider.
Recommended tier structure:
| Plan | Price | Includes | Target Client |
|---|---|---|---|
| Starter | $297/month | CRM, basic automations, messaging | Small business owners |
| Pro | $497/month | CRM, automations, funnels, reviews AI | Growth-focused businesses |
| Elite | $997+/month | Full SaaS + done-for-you services (ads, SEO, etc.) | High-ticket clients |
Agencies often start with $297 baseline pricing because it’s affordable enough for small businesses, yet stacks easily into predictable MRR when multiplied across dozens of accounts.
Step 3: Automating Snapshots & Onboarding
Selling SaaS isn’t just about “software access.” You need pre-built solutions and smooth onboarding.
- Industry Snapshots – Package a real estate funnel, a med spa automation, or a contractor pipeline as a ready-to-use SaaS product.
- Onboarding Automation – Trigger welcome emails, training videos, and setup guides as soon as a client signs up.
- White-Label Support – Use SaaSpreneur or GoHighLevel’s add-ons for outsourced support, keeping your agency lean.
💡 Example: A gym owner signs up for your $297 plan. Instead of staring at an empty CRM, they instantly get a preloaded gym funnel, text reminders, and a 7-day email nurture. That’s value—and that’s what keeps churn low.
Step 4: ROI Math That Scales
Here’s where SaaS Mode beats client retainers every time:
- 10 SaaS clients @ $297/month = $2,970/month recurring
- 50 SaaS clients @ $297/month = $14,850/month recurring
- 100 SaaS clients @ $497/month = $49,700/month recurring
No staff increases, no hours traded for money. Just software subscriptions stacking monthly.
Best Practices for SaaS Setup & Pricing
- Always lead with industry snapshots instead of raw software.
- Keep the $297 entry plan as a “sticky” baseline, then upsell.
- Use annual pricing discounts to lock clients in for 12 months.
- Automate onboarding to reduce human support load.
- Track churn and update snapshots quarterly.
Affiliate CTAs
👉 Start GoHighLevel SaaS Trial
👉 Join SaaSpreneur for Scaling Support
👉 Enroll in GoHighLevel Bootcamp Training
FAQ
Q: How do I set up SaaS Mode inside GoHighLevel?
A: Go to Agency Settings → Enable SaaS Configurator → Add domain, logo, and billing. From there, you can package features into pricing tiers.
Q: What’s the best starting price for SaaS Mode?
A: Most agencies start at $297/month for entry-level, then upsell $497 and $997 tiers.
Q: Can I migrate existing retainer clients into SaaS Mode?
A: Yes. Many agencies keep clients on retainer but add SaaS access as part of the package, increasing stickiness.
Q: Do I need developers or coders to run SaaS Mode?
A: No. The backend is fully managed by GoHighLevel. Your role is branding, packaging, and onboarding.
Q: How do I prevent churn in SaaS Mode?
A: Use pre-built snapshots, automate onboarding, and keep client engagement active with AI follow-ups and review tools.