GoHighLevel SaaS Reseller Program: How to White-Label and Resell HighLevel Under Your Own Brand

TLDR

You resell GoHighLevel as your own branded SaaS product.
You control pricing, plans, and customer relationships.
GoHighLevel provides the infrastructure and software updates.
Revenue comes from recurring monthly subscriptions.

Goal

This page explains how the GoHighLevel SaaS reseller model works for new SaaS builders, clarifies the difference between reselling and affiliate promotion, and converts high-intent visitors into trial signups.

What you set up

You set up a white-labeled SaaS platform that runs on GoHighLevel infrastructure.
You configure your own brand, domain, pricing plans, and billing logic.
You connect Stripe to charge customers on a recurring basis.
You manage users and subscriptions inside your own SaaS environment.

Data model

The platform is GoHighLevel running in SaaS mode.
The buyer is an agency owner, consultant, or solo founder.
Revenue is generated through monthly recurring subscriptions.
Costs are tied to the selected GoHighLevel SaaS plan.
Margins increase as the number of paying clients grows.

What is the GoHighLevel SaaS reseller program?

The GoHighLevel SaaS reseller program allows you to sell the software as if it were your own product. Your customers never see GoHighLevel branding. You define the offer, the pricing, and the positioning, while GoHighLevel operates in the background as the technology provider.

This is not a marketplace or referral model. You become the SaaS vendor in the eyes of your customers.

How white-label SaaS reselling works with GoHighLevel

Once SaaS mode is enabled, you create subscription plans inside GoHighLevel. Each plan defines which features clients receive and how much they are billed each month. Customers are charged automatically through Stripe, and access is granted or revoked based on their subscription status.

Your profit comes from the difference between what you charge your customers and what you pay GoHighLevel for the platform.

What you actually resell to customers

You are not selling isolated tools. You are selling an operating system for customer acquisition and retention.

This typically includes a CRM, automation workflows, email and SMS messaging, landing pages, funnels, appointment booking, reporting dashboards, and built-in AI tools. Customers buy the system because it replaces multiple subscriptions and simplifies their operations.

Who this SaaS reseller model fits best

This model works well for agencies that want predictable recurring revenue instead of one-off projects. It also fits consultants and freelancers who want to productize their services into a subscription. Niche founders can use it to create vertical SaaS products for a single industry.

This model does not fit people who want hands-off income without customer support or onboarding responsibilities.

GoHighLevel SaaS reseller vs affiliate program

These two models are often confused, but they work very differently.

SaaS reseller model

As a reseller, you sell subscriptions under your own brand. You own the customer relationship, control pricing, and handle billing. Revenue is recurring and tied to how many active clients you manage. This model requires setup and support but offers higher long-term control.

Affiliate model

As an affiliate, you refer users to GoHighLevel using a referral link. GoHighLevel owns the customer, sets the pricing, and handles billing. You earn commissions but have no control over the product or customer lifecycle.

If you want to build a real SaaS business, the reseller model is the correct path.

Variants and positioning options

You can position your SaaS as an agency operating system that replaces multiple tools.
You can build a vertical SaaS focused on one industry and one use case.
You can bundle SaaS access with services as a hybrid offer.
You can also use the platform internally to standardize client delivery.

Start your GoHighLevel SaaS reseller setup

Launch your own white-labeled SaaS using GoHighLevel. You control the brand, pricing, and customer relationships.

See how GoHighLevel SaaS mode works

Review how plans, billing, and client access work before you commit.

FAQ

Is the GoHighLevel SaaS reseller program different from the affiliate program?

Yes. The reseller program lets you sell subscriptions under your own brand, while the affiliate program only pays commissions for referrals.

Do customers know GoHighLevel powers the software?

No. The platform is fully white-labeled, and customers only see your branding.

How is revenue generated as a reseller?

You charge customers a monthly subscription fee and keep the margin between your price and your GoHighLevel cost.

Do you need technical skills to resell GoHighLevel?

No coding is required. Setup involves configuration, billing, and account management.