🚀 GoHighLevel SaaS Mode: Setup, Pricing, and Growth Strategy Guide for Agencies

Launching a SaaS product used to require months of development and a team of engineers. Not anymore. With GoHighLevel SaaS Mode, marketing agencies and digital service providers can offer their own branded SaaS products—powered by HighLevel's infrastructure—in just days.

This comprehensive guide walks you through everything: from setting up GoHighLevel SaaS Mode, configuring pricing plans, and onboarding clients, to building recurring revenue with automated billing and advanced marketing tools.

🧠 What Is GoHighLevel SaaS Mode?

GoHighLevel SaaS Mode turns your agency into a white-label software business. Instead of only offering services, you now resell HighLevel as your own platform—with your logo, your pricing, and your branding. Think: your own version of GoHighLevel.

🔧 How It Works:

• You activate SaaS Mode from the GoHighLevel dashboard.
• Customize plans, pricing, and included features.
• Create sub-accounts for clients that run independently.
• Use Stripe for billing and Twilio for SMS rebilling.
• Manage and support all clients from one place.

This model gives you ownership of a scalable digital product while using HighLevel’s battle-tested backend.

✅ Benefits of Using SaaS Mode

• 💸 Recurring Revenue – Sell subscriptions instead of one-off services.
• 🚀 Fast Launch – Get your SaaS product online in days, not months.
• 🎨 Full Branding Control – White-label your dashboard, emails, app, and domain.
• 🛠 Built-In Tools – CRM, sales funnels, email/SMS marketing, calendars, and more.
• 📈 Reseller Automation – Twilio & Stripe integrations make recurring billing seamless.

⚙️ How to Set Up SaaS Mode in GoHighLevel

1. ✅ Activate SaaS Mode

• Go to Agency Settings → SaaS Configurator → Enable SaaS Mode.
• Connect your Stripe account.
• Configure Twilio rebilling (optional but recommended).

2. 🏗 Build Your SaaS Plans

You can create 1 to 3 pricing tiers (e.g., Starter, Pro, Premium) with:

• Features (email builder, workflows, calendars, snapshots, etc.)
• Usage limits (contacts, emails, users)
• Custom domain + branding
• Dedicated mobile app (if using HighLevel’s white-label app)

3. 🧩 Use the SaaS Configurator

The SaaS Configurator simplifies setup:

• Choose what features go in each plan
• Assign automations (like onboarding workflows)
• Connect funnels and email sequences
• Set upgrade/downgrade logic
• Create snapshot templates for instant account creation

This setup can be cloned and adjusted anytime for new offers.

💰 Pricing Models for SaaS Mode

🎯 Choose a Pricing Strategy:

• Flat-Rate Monthly Pricing (e.g. $97/mo)
• Tiered Pricing (Starter, Pro, Agency)
• Value-Based Pricing (based on features used)
• Bundled with Services (e.g. CRM access + coaching or ad management)

🔁 Implement Recurring Billing

Use Stripe to:

• Collect payments automatically
• Manage subscriptions and upgrades
• Track MRR (Monthly Recurring Revenue)

With Twilio rebilling, you can also pass SMS/voice costs directly to clients with markup.

⚠️ Tip:

Keep pricing transparent and competitive. Use competitor research (like HoneyBook, ClickFunnels, or Keap) to benchmark value.

🧭 Client Onboarding & Support

🚪 How to Onboard Clients Smoothly

• Use pre-built onboarding funnels
• Trigger welcome emails and walkthrough videos
• Auto-create sub-accounts with included features
• Offer optional 1:1 onboarding calls (upsell opportunity!)

🆘 Support Tools Available:

• The GoHighLevel Support Portal (white-label available)
• Helpdesk and ticketing integration
• Internal chat for VIP clients
• Custom training hub using membership features

A strong onboarding and support system = higher retention and lifetime value.

📈 Strategies to Maximize SaaS Revenue

🎁 Build a High-Value Product

• Customize dashboards, workflows, and automations for specific niches.
• Create industry-specific snapshots (e.g., medspas, realtors, roofers).
• Pre-load assets: funnel templates, email campaigns, call scripts, etc.

📣 Use Funnels to Sell Your SaaS

• Build a free trial funnel with onboarding automation
• Run a webinar or challenge funnel to promote your offer
• Set up lead magnets tied to your SaaS use case
• Create an affiliate or referral program

🧲 Marketing Channels to Leverage

• Email newsletters
• YouTube tutorials & reviews
• Facebook groups or communities
• Cold email + outbound campaigns
• LinkedIn outreach or paid ads

🤝 Retain Clients Long-Term

• Schedule monthly check-ins
• Add new automations as bonus value
• Offer custom onboarding snapshots per business
• Train clients’ team members as they scale

🧾 Summary: Is SaaS Mode Right for You?

If you're an agency, freelancer, or digital marketer looking to:

✅ Build recurring revenue
✅ Sell a product that scales without added labor
✅ Launch your own CRM and marketing automation brand
✅ Offer a white-label platform to clients
✅ Avoid building software from scratch

...then GoHighLevel SaaS Mode is your path forward.

🚀 Start Building Your SaaS Empire

With GoHighLevel SaaS Mode, you're not just selling services anymore. You're creating infrastructure your clients depend on—under your brand, with your pricing, and at your pace.

✅ Activate SaaS Mode
✅ Build your plans
✅ Launch, market, and scale

Need help with onboarding, configuration, or SaaS strategy? Reach out or check the HighLevel Knowledge Base.