GoHighLevel Release Radar: Weekly Updates, New Features and a $50K AI Contest

Every week, GoHighLevel rolls out updates that make running agencies and businesses faster, smoother, and more profitable. This week’s Release Radar included a $50,000 AI contest, major payments improvements, new e-commerce features, and powerful upgrades to Voice AI.

🚀 Big News: $50,000 AI Agent Contest

GoHighLevel launched a $50K AI contest where users can build AI agents and compete for serious cash prizes.

• Anyone who builds an AI agent is automatically eligible.
• Winners will be chosen based on backend stats and community judging.
• The contest runs through September, with a live countdown keeping builders on track.

This initiative highlights how central AI has become to the HighLevel platform and how agencies can use it to scale smarter.

💳 Payments and Ads Updates

Two practical upgrades this week:

• Default Invoice Currency – Agencies can now set a default invoice currency. No more switching for recurring clients, although overrides are still available.
• Instagram DM Conversions – The Meta Conversions API (formerly Facebook Conversion API) now tracks conversions inside Instagram DMs, giving more precise ROI data for ad campaigns.

📧 Email and Community Enhancements

HighLevel emails and communities both got stronger:

• Unsubscribe Flow Control – Choose between one-step, two-step, or dynamic unsubscribe. The dynamic option detects suspicious activity (like bot clicks) and requests verification before removing contacts.
• Community Tagging – Posts can now tag channels and events, making communities feel closer to Slack with interactive navigation.

🛒 E-Commerce Innovations

A wave of new e-commerce tools dropped this week:

• ShipStation Integration – Automated fulfillment, real-time shipping rates, and centralized order management.
• Bulk Product Editing – Spreadsheet-style editing across catalogs.
• Pre-Built Stores – Launch a ready-made store instantly to skip blank-page paralysis.
• E-commerce Elements in Funnels – Add products directly into funnel and website builders.
• Product Deletion Safeguards – Guardrails prevent accidental removal of active products, subscriptions, or orders.

These changes position GoHighLevel as a serious competitor to standalone e-commerce platforms.

🎙️ Voice AI Advancements

Voice AI remains the fastest-evolving part of HighLevel:

• Prompt Evaluator – AI analyzes your prompts and gives feedback for better results.
• Voice Selection Upgrade – Filter voices by accent and gender, with quicker previews.
• Voice AI in Website Chat Widgets (Private Beta) – Talk to AI directly on websites, simulating phone calls without using phone minutes.
• 30 Days Free AI – Opt-in users can still test Voice AI tools for a full month at no extra cost.

⚙️ Workflows and Pricing Updates

• New Workflow Bundles – Cheaper than Zapier at scale. Free tier includes 100 lifetime executions, then starter, growth, and scale plans add thousands more premium actions for a fraction of the cost.
• Bulk Workflow Selection (Coming Soon) – Manage multiple workflows at once with publish, unpublish, or draft actions.

🛠️ App Marketplace and Collaboration

• Usage-Based Pricing – Especially useful for SMS services where rates vary by region.
• OAuth 2.0 Support – Stronger security for integrations.
• GoCollab Direct Chat – Private messaging between community members with clean UX and notifications.

💡 More Key Enhancements

• Pricing Table Builder – Customizable pricing columns with monthly/annual toggles.
• Subscription Management for Sub-Accounts – Sub-users can now manage billing inside the platform.
• QR Code Builder – Direct link sharing alongside QR generation.
• Payments Flexibility – Create subscriptions manually with saved cards and edit active ones across multiple payment processors.
• Accessibility Updates – Improved screen reader support and keyboard navigation in the media library.

📊 Coming Soon

Three upcoming releases to watch:

• Bulk Workflow Selection – Save time managing automations.
• Course Analytics Dashboards – New UI with learner progress, revenue tracking, and drill-down data.
• Chat Widget Interactivity – Buttons and file uploads to make live chat more useful for lead capture.

🎟️ Level Up Summit Almost Sold Out

Tickets for the Level Up Summit are nearly gone. With a heavyweight speaker lineup and insider product reveals, this year’s event is set to be one of the biggest yet.

TL;DR

• $50,000 AI Agent Contest live now.
• Payments add default currency and Instagram DM conversions.
• Communities gain tagging, emails add dynamic unsubscribe flow.
• E-commerce boosted with ShipStation, bulk editing, pre-built stores.
• Voice AI adds prompt evaluator, new voices, and website chat beta.
• Workflow bundles cheaper than Zapier, bulk selection coming.
• App Marketplace adds usage-based pricing and OAuth 2.0.
• Accessibility, payments, subscriptions, and QR code builder improved.

FAQs About This Week’s GoHighLevel Updates

What is the $50K AI Agent contest?
A 30-day challenge where users build AI agents. Winners will be chosen based on usage stats and judged submissions, with $50,000 in prizes distributed.

How does the new unsubscribe flow help marketers?
It prevents accidental or bot-driven unsubscribes by adding options like two-step verification and dynamic protection.

Why is ShipStation integration important?
It automates fulfillment and shipping for e-commerce stores, saving hours of manual work.

Can Voice AI now be used directly on websites?
Yes, through the chat widget in private beta. Visitors can talk with AI agents in real-time without using phone minutes.

How do the new workflow bundles compare to Zapier?
GoHighLevel pricing is significantly cheaper at high volumes of premium actions, making it a cost-saving alternative for heavy automation users.