📊 GoHighLevel Pricing Plans Explained (2025): Features, Value & Which Plan Is Best for You
TL;DR
- Starter ($97/month): Perfect for freelancers or solo businesses needing core CRM, marketing and funnel features.
- Unlimited ($297/month): Best for growing agencies needing unlimited subaccounts and advanced workflows.
- SaaS Pro ($497/month): Unlocks full SaaS mode, white-label app, and billing tools to sell GHL as your own software.
- Annual plans: Save 2 months by paying yearly.
- Free trial: 14-day access, extendable with select offers.
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👉 Join GHL Bootcamp for Guided Training
👉 Start Your SaaS Business with SaaSPreneur
🔍 GoHighLevel Pricing Overview (2025)
| Plan | Price | Best Fit |
|---|---|---|
| Starter | $97/month | Freelancers, coaches, solo brands |
| Unlimited | $297/month | Marketing agencies, consultants |
| SaaS Pro | $497/month | SaaS resellers, white-label agencies |
Annual plans save 16.6% (2 months free). All include a 14-day trial.
💼 GoHighLevel Plan Breakdown
1. Starter Plan – $97/month
Who it’s for:
- Local businesses
- Service providers
- Solo consultants or coaches
Includes:
- 1 business account
- Full CRM + pipeline tracking
- Calendar, funnel, and form builders
- Email/SMS tools (Twilio/Mailgun linked)
- Review management + automation
Use Case Example:
A massage therapist uses the Starter plan to automate client reminders, manage bookings, and send promotions—without needing separate tools like Calendly or Mailchimp.
2. Unlimited Plan – $297/month
Who it’s for:
- Multi-client digital agencies
- Niche consultants
- Funnel or automation service providers
Includes:
- All Starter features
- Unlimited subaccounts
- Shared inbox, user roles, workflow triggers
- Custom templates + cloning
- Lead routing and team dashboards
- AI Conversations and bulk actions
Use Case Example:
A real estate marketing agency sets up 25 branded subaccounts for clients, automates lead nurture with AI agents, and delivers weekly reports—all from a single dashboard.
3. SaaS Pro Plan – $497/month
Who it’s for:
- Agencies turning services into SaaS
- White-label CRM startups
- Freelancers scaling recurring revenue
Includes:
- All Unlimited features
- SaaS mode enabled
- White-label desktop + mobile app
- Stripe billing for your users
- GHL API + developer access
- Priority support
Use Case Example:
A web design freelancer packages a white-labeled CRM with funnels and onboarding automations, charging $199/month per client. They resell GoHighLevel as their own software product.
👉 Get SaaS Mode Access via SaaSPreneur
🔄 Toolstack Replaced by GoHighLevel
| Software Replaced | Est. Monthly Cost |
|---|---|
| Mailchimp + Twilio | $150 |
| Calendly + Acuity | $20–45 |
| ClickFunnels | $97–297 |
| HubSpot CRM | $50–200 |
| Zapier | $20–100 |
| TOTAL | $300–800+ |
| GoHighLevel | $97–497 |
One flat fee, all integrated.
🧪 Add-Ons, Extras & Considerations
- White-Label App: Only in SaaS Pro. $99/year Apple fee applies for publishing.
- Agency Wallet Credits: Pay-as-you-go for email, SMS, and AI voice usage.
- No per-contact charges: Unlike HubSpot or ActiveCampaign, GoHighLevel pricing is not contact-based.
🆚 GoHighLevel vs Competitors (2025)
| Feature | GHL | HubSpot | ClickFunnels | Keap |
|---|---|---|---|---|
| CRM + Pipelines | ✅ | ✅ | ❌ | ✅ |
| Funnel Builder | ✅ | ❌ | ✅ | ❌ |
| SMS Integration | ✅ | ❌ | ❌ | ✅ |
| White-label SaaS | ✅ | ❌ | ❌ | ❌ |
| Subaccounts | ✅ | ❌ | ❌ | ❌ |
| Starting Price | $97 | $50+ | $97 | $129 |
GoHighLevel wins for agency automation and monetization flexibility.
🧭 Which GHL Plan Is Right for You?
| You Are... | Choose |
|---|---|
| Solo coach or freelancer | Starter ($97) |
| Local agency or consultant | Unlimited ($297) |
| SaaS creator or white-label reseller | SaaS Pro ($497) |
🔁 FAQs
Q: Does GoHighLevel have a free trial?
A: Yes, 14 days. Some partners offer up to 30-day trials.
Q: Is training included?
A: You can join the official Bootcamp or use SaaSPreneur’s support.
Q: What if I cancel?
A: Your access ends, but you can export data beforehand.
Q: Are there hidden costs?
A: Only usage-based costs for SMS, email, AI, or app publishing fees.
Q: Do I need a developer?
A: Not for most use cases. White-label branding is no-code.