📊 GoHighLevel Pricing Plans Explained (2025): Features, Value & Which Plan Is Best for You
TL;DR
- Starter ($97/month): Perfect for freelancers or solo businesses needing core CRM, marketing and funnel features.
- Unlimited ($297/month): Best for growing agencies needing unlimited subaccounts and advanced workflows.
- SaaS Pro ($497/month): Unlocks full SaaS mode, white-label app, and billing tools to sell GHL as your own software.
- Annual plans: Save 2 months by paying yearly.
- Free trial: 14-day access, extendable with select offers.
✅ HighLevel 30-Day Free Trial
Highlevel Plans
HighLevel pricing breaks into three plans: Starter at 97 USD per month, Unlimited at 297 USD per month, and SaaS Pro at 497 USD per month. Annual billing drops the cost, and a 14 day free trial is available.
Starter Plan
Priced at 97 USD per month, this plan fits solo operators and small businesses running one brand. You get one sub account, the full CRM and website system, pipeline tools, plus basic email and SMS automations.
Unlimited Plan
At 297 USD per month, agencies gain unlimited sub accounts, white label desktop branding, and API access. It includes everything from Starter and scales for multi client work.
SaaS Pro Plan
At 497 USD per month, agencies can resell GoHighLevel as their own software. You get SaaS Mode with custom pricing for client accounts, a white label mobile app, and automated billing for subscriptions and usage.
Additional costs
Usage based fees stack on top of the core plan. SMS costs 0.0079 USD per segment. Inbound calls cost 0.0085 USD per minute. Outbound calls cost 0.014 USD per minute. A local phone number costs 1.15 USD per month. Email sending costs 0.675 USD per 1,000 messages. A dedicated IP is 59 USD per month. The white label mobile app adds a setup fee and quarterly hosting. AI tools may have separate fees. WordPress reselling has per site charges. All usage is paid from the agency wallet.
Plan selection
Small teams can start on Starter to validate the workflow but expect to upgrade quickly if you manage clients. Agencies needing multiple accounts usually choose Unlimited for capacity and branding. Agencies building a software product pick SaaS Pro for full resale control, higher margins, and automated billing.
🔍 GoHighLevel Pricing Overview (2025)
| Plan | Price | Best Fit |
|---|---|---|
| Starter | $97/month | Freelancers, coaches, solo brands |
| Unlimited | $297/month | Marketing agencies, consultants |
| SaaS Pro | $497/month | SaaS resellers, white-label agencies |
Annual plans save 16.6% (2 months free). All include a 14-day trial.
💼 GoHighLevel Plan Breakdown
1. Starter Plan – $97/month
Who it’s for:
- Local businesses
- Service providers
- Solo consultants or coaches
Includes:
- 1 business account
- Full CRM + pipeline tracking
- Calendar, funnel, and form builders
- Email/SMS tools (Twilio/Mailgun linked)
- Review management + automation
Use Case Example:
A massage therapist uses the Starter plan to automate client reminders, manage bookings, and send promotions—without needing separate tools like Calendly or Mailchimp.
2. Unlimited Plan – $297/month
Who it’s for:
- Multi-client digital agencies
- Niche consultants
- Funnel or automation service providers
Includes:
- All Starter features
- Unlimited subaccounts
- Shared inbox, user roles, workflow triggers
- Custom templates + cloning
- Lead routing and team dashboards
- AI Conversations and bulk actions
Use Case Example:
A real estate marketing agency sets up 25 branded subaccounts for clients, automates lead nurture with AI agents, and delivers weekly reports—all from a single dashboard.
3. SaaS Pro Plan – $497/month
Who it’s for:
- Agencies turning services into SaaS
- White-label CRM startups
- Freelancers scaling recurring revenue
Includes:
- All Unlimited features
- SaaS mode enabled
- White-label desktop + mobile app
- Stripe billing for your users
- GHL API + developer access
- Priority support
Use Case Example:
A web design freelancer packages a white-labeled CRM with funnels and onboarding automations, charging $199/month per client. They resell GoHighLevel as their own software product.
👉 Get SaaS Mode Access via SaaSPreneur
🔄 Toolstack Replaced by GoHighLevel
| Software Replaced | Est. Monthly Cost |
|---|---|
| Mailchimp + Twilio | $150 |
| Calendly + Acuity | $20–45 |
| ClickFunnels | $97–297 |
| HubSpot CRM | $50–200 |
| Zapier | $20–100 |
| TOTAL | $300–800+ |
| GoHighLevel | $97–497 |
One flat fee, all integrated.
🧪 Add-Ons, Extras & Considerations
- White-Label App: Only in SaaS Pro. $99/year Apple fee applies for publishing.
- Agency Wallet Credits: Pay-as-you-go for email, SMS, and AI voice usage.
- No per-contact charges: Unlike HubSpot or ActiveCampaign, GoHighLevel pricing is not contact-based.
🆚 GoHighLevel vs Competitors (2025)
| Feature | GHL | HubSpot | ClickFunnels | Keap |
|---|---|---|---|---|
| CRM + Pipelines | ✅ | ✅ | ❌ | ✅ |
| Funnel Builder | ✅ | ❌ | ✅ | ❌ |
| SMS Integration | ✅ | ❌ | ❌ | ✅ |
| White-label SaaS | ✅ | ❌ | ❌ | ❌ |
| Subaccounts | ✅ | ❌ | ❌ | ❌ |
| Starting Price | $97 | $50+ | $97 | $129 |
GoHighLevel wins for agency automation and monetization flexibility.
🏆 Start your Highlevel journey today
🧭 Which GHL Plan Is Right for You?
| You Are... | Choose |
|---|---|
| Solo coach or freelancer | Starter ($97) |
| Local agency or consultant | Unlimited ($297) |
| SaaS creator or white-label reseller | SaaS Pro ($497) |
🔁 FAQs
Q: Does GoHighLevel have a free trial?
A: Yes, 14 days. Some partners offer up to 30-day trials.
Q: Is training included?
A: You can join the official Bootcamp or use SaaSPreneur’s support.
Q: What if I cancel?
A: Your access ends, but you can export data beforehand.
Q: Are there hidden costs?
A: Only usage-based costs for SMS, email, AI, or app publishing fees.
Q: Do I need a developer?
A: Not for most use cases. White-label branding is no-code.
🚀 Next Steps
✅ HighLevel 30-Day Free Trial