If you're evaluating all-in-one marketing platforms, GoHighLevel (GHL) stands out for its powerful features, built-in CRM, white-labeling options, and automation tools. But before committing to the platform, it’s essential to understand GoHighLevel pricing, what’s included in each plan, how the features compare, and whether the cost aligns with your business model.

In this detailed guide, we’ll break down every GoHighLevel pricing tier, explain who each plan is for, compare costs to competitors, and outline the value you can expect.

💰 GoHighLevel Pricing Overview (2025)

🔍 What Do You Get in Each GoHighLevel Plan?

1. GoHighLevel Starter Plan – $97/month

Ideal for: Solo entrepreneurs, freelancers, or small businesses starting out.

Key features:

• One user/sub-account (suitable for a single business)
• Full CRM capabilities (pipeline, deal tracking, notes)
• Email marketing and SMS outreach tools
• Workflow and funnel automation
• Booking calendar system
• Website and landing page builder
• Contact management
• Reputation management

🧩 Who is it for?
This plan is great for small service providers or coaches who want to centralize their sales and marketing but don’t manage external clients.

2. GoHighLevel Agency Pro Plan – $297/month

Ideal for: Growing marketing agencies or consultants who manage client accounts.

Additional features:

• Everything in the Starter Plan
• Unlimited client/sub-accounts (manage multiple brands/businesses)
• Advanced automation and integrations
• Funnel cloning and templating
• Lead distribution and user roles
• AI conversation management
• Team inbox and reporting dashboards

📈 Why upgrade?
If you’re scaling or running an agency and want to manage multiple businesses under one roof, Agency Pro gives you the control, customization, and flexibility to do so efficiently.

3. GoHighLevel Agency Unlimited + White Label App – $497/month

Ideal for: Agencies and software resellers building recurring revenue through client services.

Additional features:

• All Pro plan features
• White-label mobile app (iOS and Android with your branding)
• Your brand on desktop + app login
• Resell the platform as your own SaaS
• API access and priority support

🚀 Key advantage:
The white-label mobile app turns GoHighLevel into your own branded software. This is perfect for agencies aiming to offer client portals or build a SaaS income stream.

🧪 Is GoHighLevel Worth the Cost?

The value of GoHighLevel is not in the number of tools—but in what it replaces.

By combining CRM, email marketing, SMS, calendars, landing pages, funnel builder, automations, pipeline tracking, survey tools, invoicing, reviews, and more—GoHighLevel replaces 5–8 tools, potentially saving hundreds each month.

Here’s a comparison to common marketing stack costs:

👑 GoHighLevel Total: $97 to $497/month — all in one place.

🔧 Are There Any Add-Ons or Extra Costs?

White-Label Mobile App Add-On

Included in the $497/month plan, this add-on gives you your own branded app in the Apple and Google Play stores. For white-label SaaS businesses or agencies, this enhances brand control and boosts client retention.

💡 Setup and Apple/Google fees may apply (e.g., $99/year Apple developer account).

Extra Contacts or Users?

Nope! That’s a major selling point.

Unlike many SaaS platforms, GoHighLevel does not charge based on contacts, users, or emails sent (as long as you manage them through your Twilio or Mailgun integrations). This makes budgeting easier and more scalable.

📊 Comparing GoHighLevel to Other SaaS Tools

Winner: GoHighLevel offers the most complete solution, especially for agencies or growing service businesses.

🧪 Free Trial: Try GoHighLevel Risk-Free

All plans come with a 14-day free trial. You can explore:

• The dashboard
• Templates for funnels and workflows
• Calendar system
• CRM and automation tools
• Mobile preview and branding options

There’s no credit card commitment until you choose to stay.

🧭 Which GoHighLevel Plan Should You Choose?

Choose the $97 Starter Plan if:

• You’re a solopreneur or small business
• You only need 1 account
• You’re new to funnel-building or CRM tools
• You want to centralize email, SMS, and lead tracking

Choose the $297 Pro Plan if:

• You run a marketing agency or want to manage multiple client accounts
• You need sub-accounts for clients or team members
• You want advanced workflow automation
• You’re scaling your digital services

Choose the $497 Unlimited Plan if:

• You’re offering GoHighLevel as your own SaaS platform
• You want white-labeled branding and mobile app
• You need unlimited users and sub-accounts
• You’re focused on client retention and full-service delivery

🧾 Final Verdict: Is GoHighLevel Pricing Worth It?

Yes—if you're serious about automation, lead management, and agency-level growth.

GoHighLevel is not the cheapest platform upfront, but it delivers far more value for the price when you compare the total cost of replacing multiple disconnected tools.

With flat pricing, unlimited users/contacts, and white-label options, GoHighLevel is especially attractive for:

• Digital marketing agencies
• SaaS resellers
• Coaches and consultants
• Service-based local businesses

Start your 14-day free trial and see how GoHighLevel can simplify, automate, and scale your business: