GoHighLevel Pricing Breakdown: Which Plan Fits Your Agency?
TL;DR
GoHighLevel offers three main tiers — Starter, Unlimited, and SaaS Mode — each designed for different stages of business. The key isn’t choosing the cheapest option, but selecting the one that cuts redundant costs, frees up time, and opens growth channels. Starter works for solopreneurs, Unlimited scales for agencies, and SaaS Mode unlocks recurring revenue by letting you sell GHL as your own software.
🏆 Start your Highlevel journey today
Why Pricing Matters More Than Features
When businesses shop for software, they often obsess over features. But for agencies and business owners, pricing structure is where the game is won or lost.
- Solopreneurs get stuck overspending on multiple single-feature tools.
- Small agencies hit a ceiling when they can’t scale accounts without ballooning costs.
- Growing firms miss recurring revenue opportunities because their CRM is only built for client service, not resale.
👉 That’s why GoHighLevel’s pricing isn’t just about affordability — it’s about positioning you for the next stage of growth.
The Three Main Plans Explained
1. Agency Starter – $97/month
The Starter plan is for consultants, freelancers, and small businesses dipping their toes into automation. It includes:
- CRM pipelines
- Unlimited funnels and landing pages
- Email & SMS automation
- Calendar booking system
💡 Best for: one business or a solopreneur testing GoHighLevel as a replacement for 4–5 separate apps.
2. Agency Unlimited – $297/month
The Unlimited plan is the backbone for agencies serving multiple clients. It unlocks:
- Unlimited client subaccounts
- White-label branding (your logo, your domain)
- Advanced analytics and reporting
- Multi-location management
💡 Best for: agencies juggling multiple accounts who want to scale without buying extra licenses.
3. SaaS Mode – $497/month add-on
The SaaS Mode add-on transforms GoHighLevel into your own software business. You can:
- Resell GHL as your white-labeled SaaS
- Automate client billing and subscriptions
- Create custom tiers and packages
- Turn client work into recurring software revenue
💡 Best for: agencies ready to move beyond service fees and build long-term recurring revenue.
4. AI Add-Ons for Any Plan
AI layers can be stacked on top of any tier:
- AI Chatbot to qualify leads 24/7
- Voice AI to follow up missed calls instantly
- AI Call Agents to replace manual outreach
👉 GoHighLevel Voice AI
👉 AI Chatbot
Side-by-Side Pricing Comparison
| Plan | Monthly Price | Best For | ROI Potential |
|---|---|---|---|
| Starter | $97 | Solopreneurs & single businesses | Replace 4–5 paid tools |
| Unlimited | $297 | Agencies with clients | Scale subaccounts, unlimited CRM |
| SaaS Mode | +$497 add-on | Growth-focused agencies | Sell your own SaaS & recurring income |
Real-World ROI Scenarios
📌 Solo Consultant Example
Sarah runs a coaching business. She pays for:
- ClickFunnels – $147/month
- Calendly – $20/month
- ActiveCampaign – $129/month
- Review tool – $99/month
Total = $395/month.
GoHighLevel Starter replaces all four at $97/month.
📌 Small Agency Example
A boutique agency with 7 clients:
- HubSpot Agency Plan – $1,600+/month
- Zapier + Mailchimp + Leadpages stack – $500+/month
Total = $2,100/month.
GoHighLevel Unlimited = $297/month.
Savings: $1,800/month + the ability to onboard unlimited new clients at zero extra software cost.
📌 Growth Agency Example
An agency running SaaS Mode sells their own “branded CRM” at $197/month.
- 20 clients = $3,940 MRR
- SaaS Mode add-on = $497/month
Result: $3,443 monthly margin just from subscriptions — before any agency service upsells.
Why This Pricing Model Works for Agencies
The brilliance of GoHighLevel’s model is that it scales with you, not against you.
- Starter eliminates waste for solopreneurs.
- Unlimited gives agencies infinite capacity.
- SaaS Mode turns your agency into a software company.
It’s not just “cheaper software” — it’s a path to predictable, compounding revenue.
Action Steps
👉 Try GoHighLevel Free for 30 Days
👉 Enroll in GoHighLevel Bootcamp Training to master it fast
👉 Compare plans directly on Pricing Page
FAQs
Q1: Can I switch between plans easily?
Yes, upgrades are seamless. Many users start on Unlimited, then move to SaaS Mode when scaling.
Q2: Is SaaS Mode only for agencies?
Mostly yes. It’s best for agencies or entrepreneurs who want to resell GoHighLevel as their own product.
Q3: What hidden fees should I expect?
The only extras are if you add AI features (like Voice AI or AI Chatbot) or additional phone/SMS usage charges.