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GoHighLevel LevelUp 2025 – CRM & Contacts

GoHighLevel rebuilt its contact management and SmartLists for speed, clarity, and data hygiene, giving agencies a cleaner, faster CRM workflow.

TL;DR:
The 2025 update revamps CRM navigation with faster SmartLists, a modernized contact page, better duplicate detection, and improved bulk messaging for scalable engagement.


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Smarter CRM Management

The new contact detail view shows all messages, notes, and tasks in one dashboard. It’s cleaner, more visual, and designed for speed. SmartLists now let you customize filters, save views, and manage segments effortlessly.

Bulk SMS and Deliverability Boost

Bulk SMS has been rebuilt to handle higher send volumes without carrier issues. Pacing and throttling ensure messages reach every lead reliably. Analytics now track delivery rates and engagement directly in the CRM.

Duplicate Merge and Contact Hygiene

Duplicate management detects near matches by name, email, or phone and merges them while keeping notes and tags intact. It’s a fast fix for messy databases and broken workflows.

Transcript Insights Integrated

At LevelUp Day, the product team emphasized reducing “data drag.” The CRM’s new UI shortens search time and eliminates redundant manual cleanup, turning what used to take hours into a few clicks.


Quick Setup Guide

  1. Open Contacts: Apply SmartLists filters and save your preferred view.
  2. Clean Database: Use duplicate management to merge records safely.
  3. Send Campaigns: Schedule Bulk SMS with built-in pacing.
  4. Monitor Engagement: Review analytics for click and response rates.

Why It Matters

  • Faster load times and smoother navigation.
  • Higher deliverability on mass campaigns.
  • Cleaner data, fewer CRM conflicts.
  • Saves time for teams handling multiple sub-accounts.

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FAQs

Q1: Does duplicate merging affect active automations?
A: No, automations continue running using the merged contact ID.

Q2: How is SmartLists different from tags?
A: SmartLists filter contacts dynamically, while tags are static labels.

Q3: Can I send SMS to SmartLists automatically?
A: Yes, you can connect a workflow trigger to send messages when contacts enter a SmartList.