GoHighLevel Google Business Profile Integration: The Complete Guide for Reputation-Driven Growth
GoHighLevel's native integration with Google Business Profile (formerly Google My Business) gives agencies, local businesses, and reputation-focused brands a centralized way to manage reviews, messages, and lead insights—all from inside one platform.
This guide walks you through how the integration works, how to connect profiles, and how to use it to improve response times, local SEO visibility, and online reputation.
TL;DR
- GoHighLevel integrates directly with Google Business Profile (GBP)
- You can respond to reviews and messages inside the Conversations tab
- Review insights appear under the Reputation dashboard
- Multi-location management is supported per sub-account
- You can request reviews, automate replies, and track GBP leads across your CRM
👉 Get started with GoHighLevel here
Why Google Business Profile Still Matters
Despite the rise of social platforms and AI-driven content, Google search remains dominant for local buying intent.
People searching "[service] near me" rely on GBP reviews, response times, and profile info to choose a business.
That makes GBP integration a must-have—not just a nice-to-have—for any local business or agency working with them.
By bringing GBP into GoHighLevel, you reduce friction, boost response speed, and centralize your customer-facing channels.
1. Connecting Your Google Business Profile to GoHighLevel
Inside any GoHighLevel sub-account:
- Go to Settings > Integrations
- Choose Google and sign in with your Google Business Profile account
- Select the GBP location(s) you want to connect
- Authorize access, and you're done
🔁 You can connect multiple GBP locations to the same sub-account, perfect for multi-location brands or franchises.
📌 GHL stores review and message data per location while keeping all activity centralized inside the sub-account.
2. Review Management Made Easy
Once connected, all reviews from your GBP appear in the Reputation tab and Conversations tab.
- Reputation Tab gives you:
- Review count and volume trends
- Sentiment analysis
- Average rating per location
- Direct links to each review
- Conversations Tab allows:
- Replying to reviews in real time
- Central inbox for Google, SMS, email, web chat, and Facebook
- Tagging or assigning reviews to team members
This creates a streamlined workflow to monitor and engage with public feedback without leaving the GHL dashboard.
3. Respond to Messages Without Leaving the CRM
Google Messages (from users clicking "Message" on your GBP) flow directly into the Conversations tab, just like chats or SMS.
From there, you can:
- Reply manually or trigger automated workflows based on message keywords or timing
- Tag contacts and update pipelines based on message intent
- Assign messages to specific team members or departments
📈 The result: shorter response times, better conversion rates, and fewer lost leads due to missed Google chats.
4. Request More Reviews—Automatically
Inside any workflow in GoHighLevel, you can drop in a review request step tied to the contact’s GBP location:
- Send a review request link via SMS or email after an appointment
- Trigger review requests based on tags (e.g., "Job Completed")
- Include dynamic location-based review links for multi-location brands
🧠 Pro Tip: Include a Google review link after a positive CSAT response or service confirmation to increase 5-star submissions.
5. Track Lead Source and Performance by Channel
GoHighLevel automatically tracks contacts who engage via GBP:
- Contacts are labeled as sourced via "Google My Business"
- You can build Smart Lists or automations around this source
- Combine with call tracking to attribute calls from GBP listings
This means you’re not just answering messages or reviews—you’re quantifying ROI from local presence.
6. Multi-Location Business Support
Agencies managing clients with multiple locations can:
- Connect multiple GBP listings per sub-account
- Filter reviews and messages by location
- Report on performance per location (e.g. average rating, volume)
- Build location-specific campaigns or workflows
🌍 Whether your client has 3 salons or 200 service locations, GHL can scale the same way.
7. Why This Beats Using Google Directly
Managing GBP manually means logging into each account or switching tabs constantly.
With GoHighLevel:
- Responses are faster because you’re already in the CRM
- Data lives alongside contact history, pipelines, and automations
- Team collaboration is easier through shared inbox features
It’s the difference between handling customer conversations tactically vs. strategically.
Start Managing Google Reviews Inside GoHighLevel
If you're already running follow-ups, lead nurturing, or client pipelines inside GoHighLevel, adding Google Business Profile integration gives you:
- A direct link between reputation and conversion
- Local SEO visibility with real-time engagement
- A tighter marketing and support loop
👉 Learn more about GoHighLevel integrations
🎓 Get hands-on with the GoHighLevel Bootcamp
Final Thoughts
The GoHighLevel + Google Business Profile integration gives you a clear edge—especially if you or your clients depend on local visibility, reviews, and rapid messaging.
It’s not just about seeing reviews. It’s about managing reputation as part of your CRM, not apart from it.
Use it to:
- Close the loop on customer feedback
- Centralize client-facing conversations
- Automate and accelerate your review strategy
It’s free with any GHL Agency plan. You just need to activate and connect.