GoHighLevel Forms: Capture Leads, Trigger Workflows, and Collect Data Automatically

TL;DR

• Drag-and-drop form builder with CRM integration
• Capture lead info and trigger automations instantly
• Embed on websites, funnels or send via link
• Route responses, assign tags, and trigger follow-up

What Are GoHighLevel Forms?

Forms in GoHighLevel are more than basic data collection. They're automation triggers.

Each form you build can:

• Map fields to CRM contact records
• Trigger a workflow (like sending an email or assigning a task)
• Apply tags for segmentation
• Send submissions to specific users or pipelines

They can be embedded on your HighLevel-hosted sites, shared as direct links, or even placed in funnels.

Use Case: Client Intake for Home Service Business

Problem: Client intake was done manually by phone, leading to missed details and follow-up delays.

Solution:

• Create a branded intake form with service selection, address, and contact details
• Embed in website and email autoresponder
• On submit: add contact to CRM, tag based on service type, trigger onboarding workflow

Result: 63% drop in manual entry and 29% increase in completed bookings.

How to Set Up and Use Forms

1. Create a Form: Go to Sites → Forms → Builder → New Form
2. Add Fields: Include basic contact info, custom fields, dropdowns, checkboxes etc.
3. Adjust Settings: Add form actions like "Trigger Workflow", "Assign Tag", "Redirect URL"
4. Publish: Use embed code, direct link, or add to a funnel/page
5. Connect: Add form submission as trigger in your automation workflows

Advanced Tips

• Use conditional logic to show/hide fields dynamically
• Pre-fill forms using contact data for better UX
• Track form conversions inside analytics dashboard
• Use hidden fields to pass referral source or campaign ID
• Create multilingual forms for local clients

🔗 Try the Form Builder Inside GoHighLevel

🎓 Learn Workflow Triggering in Bootcamp

FAQs

Can I embed GoHighLevel forms on WordPress? Yes. Copy the embed code and paste into your WordPress site.

Can I map form fields to custom contact fields? Absolutely. You can create and map any field.

Are forms mobile-responsive? Yes. They automatically adapt to screen size.

Do forms support file uploads? Not natively, but you can use third-party integrations or surveys for that.

Can I use forms for internal team intake? Yes. Create internal use forms tied to automation workflows.