GoHighLevel for Snow Removal & De-icing: Automate Storm Triggers, Routes, Pricing, Season Passes

TL;DR
Snow work is won by speed and predictability. GoHighLevel captures clients, triggers pre-storm messaging by snowfall in cm, batches routes by zone, enforces truck capacity and salt inventory, auto-moves schedules mid-storm, invoices per push or under season passes, and requests reviews. You cut chaos, keep routes tight, and protect margin when weather swings.

Pain points you are paying for

• Last-minute storm scramble, no client comms, angry calls.
• Routes zigzag across the city, trucks waste km and time.
• No capacity guardrails, oversold routes miss service windows.
• Billing disputes on per-push or per-cm jobs, no proof.
• Salt usage untracked, winter profit disappears.

What the system does

• Capture leads from forms, calls, and Google messages into one CRM.
• Qualify in 90 seconds, driveway or lot size , length , slope, obstacles, salt preference.
• Plans sell season passes, per-cm tiers, or per-push pricing with card on file.
• Storm triggers start workflows when forecast exceeds thresholds, for example 5 cm, 10 cm.
• Routes batch by postcode zones, protect service windows, enforce capacity per truck.
• Ops track salt inventory ( / ), apply application rates and temperature band.
• Proof collect before or after photos and time stamps in the job card.
• Billing auto-charge per push or split season pass into monthly payments.
• Reviews request at 2 hours after final pass, templates included.

Fast sign-up flow that converts

1. Lead selects plan type, season pass or per-push or per-cm.
2. AI gathers address, driveway or lot m², length, slope, obstacles, vehicle count, salt preference.
3. System shows a price range per push and season pass option with monthly cost.
4. Client chooses, adds card on file, and picks priority window (for example 06:00–09:00).
5. Client gets a welcome pack, driveway marker instructions, parking rules on storm days.

Intake fields that keep quotes accurate

• Address and map pin, zone assignment.
• Driveway type, single car, double, circular, private lane, or commercial lot.
• Area (m²) and length (m), slope class (flat, moderate, steep).
• Obstacles, steps, curbs, pillars, drains, loading docks.
• Equipment suitability, truck or skid or blower only.
• De-icing, none, rock salt, calcium, liquid brine; plant-safe required, yes or no.
• Priority window, early, mid, or late route.
• Vehicle count and parking notes.
• Photo upload, front wide and close-up.
• Optional: ft² capture, convert to m² internally.

Example pricing rules, use as your knowledge base

Adjust to your region, fuel, and labour. Keep ranges visible to set expectations.

Rule tips

• Use temperature bands to switch rates and materials at, for example −7 °C and −15 °C.
• Log every pass and application volume, kg per job.
• Confirm tier changes by SMS when totals exceed 5 or 10 cm.

Route, capacity, and storm logic that protect margin

• Zones: build North, Central, South calendars, aim for 10–15 km radii per truck.
• Capacity: cap stops per truck per window, for example 18–24 residential or 6–10 small commercial.
• Escalation: if driver does not accept in 2 minutes, route to the next truck with capacity.
• Storm triggers: when forecast ≥ 5 cm, send pre-storm message, marker and parking instructions, target ETAs.
• Mid-storm split: run pass 1 at 5–8 cm, pass 2 after clearing or if total exceeds 10 cm.
• Re-order: prioritize slopes and medical clients early, then schools or HOA entrances.
• Salt inventory: decrement kg after each job, alert at low threshold for depot reloads.

High-impact automations

• Missed call text-back in 15 seconds with plan chooser.
• Pre-storm SMS 12–18 hours ahead with window and parking rules.
• Go/no-go alerts to crews with start time, zone, material, load target, and first five stops.
• Tier bump SMS when accumulation crosses 5 or 10 cm.
• Photo proof capture before or after with timestamp in job card and invoice.
• Auto-charge per push within 2 hours or bill monthly for season passes.
• Slip & fall incident workflow to escalate with photos and logs.
• Review request 2 hours after final pass, reminder at day 3 and 7.
• Off-season upsell spring clean, pothole patch partners, pressure wash.

Scripts that convert

• First reply, “Share your address and a front photo. I will size the driveway and give you a per-push range and season-pass option.”
• Range anchor, “For about 70–90 m², per-push is typically 35–55 CAD under 5 cm, plus 20–40 CAD if totals reach 5–10 cm. Season pass starts around 520 CAD.”
• Salt clarity, “Standard rate is 10–20 g/m² of rock salt, calcium for colder nights or plant-sensitive areas.”
• Close, “I can add you to the early window. Card stays on file, you get pre-storm texts and photo proof after each pass.”

Metrics to track weekly

Real example, compact

A two-truck crew in Newmarket implemented zones plus tier texts. Over 6 storms: average 21 residential stops per truck in early window, km per truck 52, salt variance within 8 percent of plan, dispute rate 0.7 percent, season pass mix 58 percent, reviews per storm 11 to 19.

Owner insights

• Priority windows reduce calls and increase retention.
• Tier texts kill billing disputes.
• Capacity caps beat “sell everything” during big storms.
• Inventory tracking matters, salt shrink kills winters quietly.

Setup blueprint in GoHighLevel

1. Intake form: address, m², length, slope, obstacles, salt preference, priority window, photos, map pin.
2. Plans and products: per-push, per-cm tiers, season passes, monthly payment option.
3. Workflows: missed call text-back, pre-storm alerts, crew go/no-go, tier bump, proof capture, auto-charge, reviews.
4. Zone calendars with capacity caps per window, depot reload breaks.
5. Knowledge base: application rates by temperature, tier thresholds, escalation rules.
6. Dashboards: pre-storm sends, on-time %, km per truck, salt usage, disputes, reviews.
7. Test on the next snowfall with 20 addresses, refine windows and tier copy.

FAQs

How do I price per-cm without disputes
Publish tier thresholds in the quote, send automatic SMS when totals cross 5 or 10 cm, attach photo proof and timestamps on invoices.

What if a client blocks the driveway with cars
Pre-storm SMS includes parking rules. If blocked, send an on-site photo and one-tap reschedule with a small fee policy.

Do I need calcium or brine
Switch to calcium under roughly −7 °C or when plant-safe is required. Use liquid brine for pre-treat on lots if you have storage and sprayers.

How do I avoid overselling routes
Set capacity caps per window and zone. If a truck is at stop limit, the system pushes new sign-ups to the next window or to overflow truck.

Season pass or per-push
Offer both. Lead with season pass monthly price and priority window. Keep per-push for price-sensitive clients or light-snow areas.

Commercial next steps

• Start a free GoHighLevel trial and deploy the snow removal snapshot with storm triggers, zones, capacity, tier messaging, and photo proof.
• Train drivers on photo protocol and salt logging.
• Turn on off-season upsells to carry clients into spring.