GoHighLevel for Residential Driveway Sealcoating: Automate m²/ft² Quotes, Weather Windows, Neighborhood Batching, Upsells
TL;DR
Homeowners buy fast replies and clear prices. You win by sizing driveways from a map pin, quoting crack fill and one or two coats, enforcing temperature and cure rules, batching by neighborhood, taking deposits, then asking for a review and referral.
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Pain points you are paying for
- Slow quotes, the first contractor to text back gets the job.
- No area or crack metres collected, scope drifts on site.
- Cold nights, dew, or rain ruin coats, manual reschedules waste hours.
- Crews crisscross town, lost billable time.
- No reseal reminders, repeat work vanishes.
What the system does
- Capture web, SMS, calls in one CRM.
- Measure area from a map outline, store m² and ft².
- Price crack fill plus 1 or 2 coats with clear ranges.
- Guardrails block scheduling below temp or inside cure windows.
- Batch routes by subdivision and street.
- Payments deposit at booking, balance on completion.
- Proof before and after photos with material lot notes.
- Reviews at 2 hours, referrals for the same street.
- Plans reseal reminders at 24 to 36 months.
Fast intake flow that converts
- Homeowner taps quote link, drops a pin, traces the driveway.
- Uploads 3 photos, wide, worst cracks, oil spots.
- System shows a range with one coat vs two coats and crack metres.
- They pick a window, pay a small deposit, get a prep list.
- Crew gets a job card with area, crack metres, oil spots, and cure rules.
Intake fields that keep quotes accurate
- Surface area, m² and ft² from map outline.
- Crack length, linear m and ft, hairline, standard, wide.
- Condition, oxidized yes or no, raveling, potholes.
- Edges and obstacles, pavers, concrete apron, municipal sidewalk.
- Access, cars to move, garage code, pets, slope notes.
- Photos, wide front, close crack, oil spot.
- Preferred days and off-street parking availability.
- Map pin saved for routing.
Pricing menu and rules, USA friendly
Adjust to your costs. Keep limits visible inside the quote.
Crack fill and seal
Line item | Typical range, USD | Unit | Limits and notes |
---|---|---|---|
Crack seal, rout and fill, standard | 1.80–3.20 | per linear m [0.55–0.98 per ft] | Excludes alligator areas |
Wide crack or joint, 25–50 mm | 3.60–6.60 | per linear m [1.10–2.00 per ft] | Sand top as needed |
Oil spot prime | 5–10 | per spot | Up to 0.2 m² each |
Sealcoat, one coat | 1.10–1.70 | per m² [0.10–0.16 per ft²] | Dry, sound surfaces |
Sealcoat, two coats | 1.65–2.55 | per m² [0.15–0.24 per ft²] | Oxidized or porous surfaces |
Small repairs and adds
Line item | Typical range, USD | Unit | Notes |
---|---|---|---|
Cold patch, small pothole | 80–160 | per patch | Up to 0.3 m², 50 mm deep |
Edge rebuild blend | 65–120 | per m | Where lawn has undercut |
Concrete apron tape-off | 10–20 | per job | Protects edges |
After-hours or weekend premium | +10–20 | percent | Labour portion |
Supply run | 25–45 | per run | Pre-approved in intake |
Menu rules
- If photos show base failure or alligator cracking, quote repair per m², not crack fill.
- Oxidized driveways, two coats recommended. Set expectations in writing.
- Steep slopes or shaded tree zones extend cure. Add hours in the customer message.
Weather and cure guardrails that protect margin
- Pavement and air temperature ≥ 10–12 °C, rising preferred.
- No rain in the product’s cure window, typically 12–24 hours.
- RH target under 80 percent, high humidity slows cure.
- Avoid night work if dew is forecast before cure.
- Light traffic after cure only. Typical open is 24 hours at 20 °C, add time if cooler.
When thresholds fail, the workflow auto-moves jobs to the next clear window and sends a new ETA with first-pick links.
Route and capacity logic
- Batch by subdivision to keep daily drive under 60 km per crew.
- Sequence, crack fill all driveways on a street, then coat pass 1, then coat pass 2.
- If a crew does not accept in 2 minutes, auto-route to the next in-zone.
- Keep short, coat-only jobs on a hotlist to backfill clear afternoons.
High impact automations
- Missed-call text-back with the map-outline link.
- Photo prompts show examples of wide, standard, and hairline cracks.
- Estimate builder calculates area and crack metres, one vs two coats.
- Weather guardrails reschedule batch with first-pick links.
- Pre-job SMS car-move instructions and cone placement.
- Progress notes coat 1 start, cure timestamp, coat 2 start, open time.
- After-visit report photos, material lot numbers, open-time note.
- Review request at 2 hours, reminders day 3 and day 7.
- Neighbor offer valid 7 days, same-street discount.
- Reseal reminders 24 to 36 months.
Scripts that convert
- First reply, “Drop a pin, trace your driveway, and send 3 photos. I will give you a range now.”
- Anchor, “Two coats typically land 1.65–2.55 USD per m² [0.15–0.24 per ft²] plus crack fill at 1.80–3.20 USD per linear m. I can hold Thursday morning or Saturday afternoon.”
- Weather clarity, “We only book when pavement is at least 10–12 °C and no rain is inside the cure window. If the forecast shifts, you get an automatic rebook link.”
- Upsell, “Your photos show oxidation. Two coats will last longer and reduce callbacks. Approve now and I will lock the window.”
- Close, “Deposit link coming now. You will get car-move instructions and the open time in writing.”
Metrics to track weekly
Metric | Target | If below target, do this |
---|---|---|
First response time | under 2 minutes | Turn on missed-call text-back |
Quote to deposit | 60–80 percent | Show ranges early, send two chasers |
Weather reschedule notice | 12–24 hours | Tighten thresholds, batch moves |
Daily km per crew | under 60 km | Rework zones, fill gaps from hotlist |
On-time open rate | ≥ 95 percent | Enforce cure guardrails in calendar |
Two-coat attach on oxidized | ≥ 70 percent | Default to two coats in quote |
Review rate | 25–40 percent | Ask at report, remind day 3 and 7 |
Reseal plan opt-in | 40–60 percent | Add at quote, start 24–36 month sequence |
Real example, compact
A two-crew residential team in Hamilton added map outlines and cure rules. In 30 days: 148 requests, deposit rate 66 percent, two weather moves auto-batched, on-time open 99 percent, daily km per crew 69 to 41, reseal plan opt-in 44 percent, reviews 10 to 29.
Owner insights
- Map measurement plus three photos is enough to price same day.
- Cure windows guard reputation more than any script.
- Batch streets, not scattered pins.
- Sell reseal as a plan, not hope.
Setup blueprint in GoHighLevel
- Intake form, area m²/ft², crack metres, photos, map pin.
- Knowledge base, menu limits, cure rules, repair vs seal triggers.
- Calendars by subdivision with buffers and capacity caps.
- Workflows, missed-call, estimate builder, weather guardrails, pre-job SMS, progress notes, report, reviews, neighbor offer, reseal reminders.
- Payments, deposits and balance links.
- Dashboards, response time, deposit rate, km per crew, on-time open, plan opt-ins.
- Test on 10 recent streets, tune ranges and thresholds.
FAQs
One coat or two
Oxidized or porous surfaces need two coats. Newer driveways can take one with clear expectations.
What temperatures are safe
Plan at pavement and air ≥ 10–12 °C with rising temps. High humidity slows cure, extend open time.
How do I size without visiting
Outline the driveway on the map to get m² and ft², confirm with three photos.
What if rain appears
The job auto-moves to the next clear window. Updated ETA goes by SMS.
Do I need deposits
Yes for weekend or two-coat jobs, 15–30 percent. Balance on completion.