GoHighLevel for Pressure Washing & Exterior Cleaning: Automate Quotes, Route Batching, Weather Reschedules
TL;DR
Exterior cleaning bleeds profit when quotes lag, routes zigzag, and rain ruins days. GoHighLevel captures every lead, collects surface data and photos, prices by m² with clear ranges, batches routes by km, applies weather logic, collects deposits, requests reviews, and triggers sealing or maintenance follow ups. You keep crews busy, reduce admin, and protect margin in peak season.
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Pain points you are paying for
- Spring surge, slow quotes, prospects hire the first cleaner who replies.
- Incomplete intake, surfaces mis-scoped, crews arrive underprepared.
- Routes cross the city, wasted drive time kills profit.
- Rain or low temperatures force last-minute cancellations.
- No system to upsell sealing, roof soft wash, or annual maintenance.
What the system does
- Capture all calls, forms, GBP messages, and ads into one CRM.
- Qualify in 90 seconds, surface types, areas in m², height, access, water source, runoff notes.
- Photo intake with prompts, front elevation, worst section close-up, driveway wide shot.
- Price range rules by surface and soil level, shown before booking to set expectations.
- Book full or half-day windows with drive buffers and equipment notes.
- Route batching by postcode clusters, keep daily drive distance tight.
- Weather logic reschedules exterior work when rain or low temp thresholds hit.
- Payments deposit links in quotes, balance on completion.
- Reviews request at 2 hours, with draft replies.
- Maintenance nudges for sealing, gutter brightening, annual soft wash.
Fast quote flow that converts
- Lead submits form or calls.
- AI asks surfaces to clean, siding, roof, driveway, patio, fence.
- AI collects approximate areas in m² and 3 photos.
- System shows a realistic price range and next available windows.
- Client picks a window, receives confirmation, prep checklist, and water/runoff notes.
- After site, final quote with a one-tap accept and deposit link goes out.
Intake fields that keep quotes accurate
- Siding area (m²), surface type (vinyl, brick, stucco).
- Driveway or patio area (m²), material (concrete, pavers).
- Roof area (m²), material (asphalt, tile, metal), pitch, soft wash only.
- Fence length (m), height (m), wood type.
- Soil level (light, medium, heavy), algae, oil, rust, efflorescence.
- Height access (storeys), ladder or lift required.
- Water access on site, yes or no.
- Runoff considerations (gardens, drainage).
- Photos: front elevation, worst area close-up, horizontal surface wide shot.
- Map pin for routing.
Example pricing rules, use as a knowledge base
Adjust to your region and costs. Keep ranges visible to reduce haggling.
| Scope | Typical range, CAD | Unit | Notes |
|---|---|---|---|
| House wash, vinyl | 6–10 | per m² | Soft wash, low pressure (under 70 bar) |
| House wash, brick/stucco | 8–14 | per m² | Pre-treat, lower flow, more dwell |
| Driveway, concrete | 3–6 | per m² | Add for oil stain or rust removal |
| Patio, pavers | 5–9 | per m² | Joint sand loss may require re-sand |
| Roof soft wash | 10–18 | per m² | No high pressure, longer dwell |
| Fence clean | 8–12 | per m² of face | Two faces per run, price accordingly |
| Sealer, concrete | 6–12 | per m² | Only above 10 °C and dry 24 h |
State the range during intake, confirm in the digital quote, store consent by SMS or email.
Route and schedule logic that protects margin
- Cluster jobs by postcode, aim for 10–15 km zones per crew per day.
- Enforce drive buffers of 20–30 minutes between jobs.
- If a crew does not accept in 2 minutes, auto-route to the next nearest crew.
- Rain probability above threshold within 24 h, push exterior jobs to next dry slot, notify clients in one batch.
- Temperature under product minimum, pause roof or sealing, move to interior or fence jobs.
- Keep a “gap filler” list of short jobs near each zone to backfill cancellations.
High impact automations
- Missed call text-back in 15 seconds with intake link and photo prompts.
- Quote chasers at 24 h and 72 h, short Q&A link.
- Deposit collection inside the quote, 15–30 percent.
- Weather reschedule batch move with first-pick links.
- Crew checklist SMS morning of job, equipment and chemical notes.
- Review request 2 h after completion, reminders at day 3 and 7.
- Sealing upsell 48 h after clean (where appropriate).
- Annual maintenance reminder at 11–12 months.
Scripts that convert
- First reply, “Share rough areas in m² and 3 photos, I will give you a price range in under a minute.”
- Range anchor, “Typical vinyl siding at 180 m² lands between 1,100 and 1,600 CAD. Want the next morning or afternoon window?”
- Roof soft wash, “We use low pressure, under 70 bar, no surface damage. Expect 10–18 CAD per m² depending on pitch and access.”
- Oil stain add-on, “Oil treatment adds 60–120 CAD depending on severity. I will confirm on site.”
- Close, “I have Wednesday 09:00–12:00 or Thursday 13:00–16:00. I will send prep and runoff notes now.”
Metrics to track weekly
| Metric | Target | If below target, do this |
|---|---|---|
| First response time | under 2 minutes | Enable missed call text-back, extend AI hours |
| Intake completion rate | over 70 percent | Reduce fields, tighten photo prompts |
| Quote sent within | 24 hours | Use templates and option sets |
| Quote to deposit conversion | 35–55 percent | Sharpen ranges, add expiry, add 2 follow-ups |
| Daily drive distance | under 60 km per crew | Rework zones, batch routes, raise buffers |
| Weather reschedule notice | 12–24 hours | Raise thresholds, automate batch moves |
| Review rate | 25–40 percent | Ask at 2 h, remind day 3 and 7 |
| Sealing attachment rate | 15–30 percent of eligible | Add post-clean upsell automation |
Real example, compact
A pressure washing company in Kitchener batched routes and automated weather moves. Over 60 days: 371 inquiries, 76 percent intake completion, 208 quotes sent under 24 h, 101 deposits, average job 980 CAD. Daily drive distance per crew dropped from 88 km to 52 km. Sealing upsells added 14,600 CAD. Review volume grew from 9 to 41.
Owner insights
- m² plus photos beat “come see it” delays.
- Soft wash on siding and roofs avoids callbacks.
- Batch rescheduling with first-pick links prevents angry calls.
- Zone discipline keeps margin steady even with fuel costs.
Setup blueprint in GoHighLevel
- Intake form with surface selectors, m² fields, soil level, access, photos, map pin.
- Voice AI for calls that routes to the form or books a consult slot.
- Quote templates: good, better, best, with add-ons for stains and sealing.
- Stripe connected, deposits and balance links inside quotes.
- Workflows: quote chasers, deposit reminders, weather moves, crew checklists, review prompts, sealing and annual maintenance.
- Zone pipelines, North, Central, South, for batching.
- Test with 20 real leads, tune ranges and thresholds.
FAQs
How do I stop scope creep on site
Collect m² and photos upfront. Use add-on line items and get written approval before extra work.
What pressure is safe for siding
Use soft wash and chemistry, keep pressure low (under 70 bar) and focus on dwell time, not force.
How do I handle runoff
Send a prep checklist, cover delicate plants, route runoff away from beds, and log any constraints in the job notes.
What deposit should I take
15–30 percent to secure the slot and chemicals. Higher for sealing.
How do I protect the day from weather
Use thresholds for rain and temperature. Batch move impacted jobs 12–24 h ahead and offer first-pick links for new times.
Commercial next steps
- Start a free GoHighLevel trial and deploy the exterior cleaning snapshot with intake, quotes, deposits, routes, and weather logic.
- Train crews on soft wash standards and photo documentation.
- Switch on sealing and annual maintenance sequences to raise lifetime value.