GoHighLevel for Plumbing Services: Automate Triage, Fixed-Fee Menus, Dispatch, Compliance, Upsells
A plumbing job starts with urgency. If you're not first to respond, you're not getting the job. GoHighLevel turns your phone line, website and Facebook messages into an automated job-booking machine.
The Plumbing Playbook offers prebuilt automations, pipelines and communication workflows tailored to service calls, quotes, and post-job reviews.
TL;DR
Plumbing profit leaks when intake is vague, price haggling drags, parts are missing, permits stall, and routes zigzag. GoHighLevel triages every call, maps shutoffs and pipe type, shows fixed-fee menus with limits, books emergency or scheduled windows, assigns by license and zone, logs compliance, collects deposits, and drives memberships.
Pain points you are paying for
- “What do you charge” loops, no photos, no model numbers, slow quotes.
- Wrong parts on the truck, wasted runs, second trips.
- Citywide routing, 70 to 100 km per day, low billable hours.
- Weekend or after-hours calls without card on file.
- Paperwork and permit notes missing in job history.
- One-off fixes do not convert to memberships.
What the system does
- Capture phone, SMS, forms, and Google messages in one CRM.
- Triage in 90 seconds, urgent vs scheduled, shutoffs, fixture or appliance, symptoms, pipe type.
- Menus show fixed-fee items with limits, swap to time and materials when risk flags appear.
- Book 2 or 3 hour windows with travel buffers, after-hours premium where applicable.
- Assign by zone, license, and skill tags, water heater, drain, repipe, boiler assist.
- Parts pull-sheet from intake, van stock decrement, supply house pickup if short.
- Payments deposit on booking for larger tasks, card on file, balance link with tip buttons.
- Compliance job record with permit note, material list, photos, and pressure test results.
- Reviews and memberships post-visit automation with seasonal checks.
Fast intake flow that converts
- Caller selects urgent leak or scheduled.
- AI collects fixture or equipment, symptoms, shutoff access, photos, short video optional.
- System presents a menu price or a realistic time and materials range with a minimum callout.
- Client chooses a window, pays deposit if needed, receives prep checklist.
- Tech gets a job card, photos, parts list, ladder height, and risk flags.
Intake fields that keep quotes accurate
- Job type, leak, drain, fixture swap, water heater, toilet, valve, gas line, sump, rough-in.
- Location, kitchen, bath, basement, exterior, ceiling, crawl.
- Shutoff status, whole-home, fixture, none, location text and photo.
- Pipe type, copper, PEX, CPVC, PVC, cast iron, galvanized, unknown allowed.
- Fixture brand and model, photo of label.
- Water heater, tank or tankless, fuel, capacity, L and US gal, age, vent type.
- Drain, fixture affected, material, previous snaking or camera yes or no.
- Access, panel size, ceiling height in m, ladder required yes or no, parking rules.
- Risk flags, corrosion visible, seized fasteners, non-code trap, asbestos ceiling.
- Map pin for routing.
Fixed-fee menu and rules, use as your knowledge base
Adjust to your region and labor. Ranges are USD. Keep limits visible to avoid scope creep.
| Task | Typical price, USD | Limits | Notes |
|---|---|---|---|
| Toilet rebuild, fill and flapper | 140 to 220 | up to 60 minutes | Tank bolts not seized |
| Toilet reset with new wax ring | 180 to 280 | up to 90 minutes | Flange intact, supply stops working |
| Faucet replacement, like-for-like | 180 to 320 | up to 90 minutes | Valves operable, no corroded threads |
| Garbage disposal swap | 180 to 260 | up to 60 minutes | Like-for-like, power present |
| Trap or P-trap swap, PVC | 120 to 180 | up to 45 minutes | Metal surcharge if needed |
| Angle stop pair replace | 120 to 200 | up to 45 minutes | Compression, no solder |
| Ice maker line install | 150 to 260 | up to 60 minutes | Same room, no wall open |
| Shower cartridge replace | 180 to 320 | up to 90 minutes | Access panel present |
| Minor leak repair at joint | 180 to 340 | up to 90 minutes | Open accessible area |
| Drain clear, sink or tub | 160 to 260 | up to 15 m cable | Includes trap pull and reset |
| Main line clear at cleanout | 260 to 460 | up to 30 m cable | Camera add-on optional |
| Sump pump swap, like-for-like | 260 to 480 | up to 90 minutes | Existing check valve ok |
| Water heater, tankless descale | 220 to 380 | up to 90 minutes | Isolation valves present |
| Water heater, tank install, 151 to 227 L, 40 to 60 gal | Quote on site | — | Use good, better, best |
| After-hours premium | +30 to +60 percent | labor only | Applies outside normal hours |
| Supply house run | 35 to 65 | per run | Pre-approved in intake |
Menu rules
- If intake photos show corrosion, seized bolts, no access, non-code, or unknown pipe, switch to time and materials with a clear hourly rate and minimum callout.
- Add ladder premium for work above 3 m, 10 to 20 percent.
- Bundle multi-item visits with a modest discount to raise attach rate.
Routing, capacity, and skills logic that protect margin
- Build zone calendars, target under 60 km per tech per day.
- Enforce 15 to 25 minute buffers between homes.
- Assign by license and skill tags, gas, tankless, drain machine, camera.
- If a tech does not accept inside 2 minutes, auto-route to the next qualified in zone.
- Weather or traffic flags increase buffers and reorder by proximity.
- Standard parts kit checklist in the job card, audit weekly.
High impact automations
- Missed call text-back in 15 seconds with intake link.
- Photo prompts with overlays, shutoff, label, leak close-up, drain opening.
- Deposit link for larger jobs, 15 to 30 percent.
- Parts pull-sheet to van stock and supply house pickup when short.
- On-site approvals one tap for extra time, camera add-on, parts run.
- Auto-charge after visit, tip buttons at 10, 15, 20 percent.
- Review request at 2 hours, reminders at day 3 and 7.
- Membership offer 24 hours after repair, annual inspection and priority windows.
- Seasonal campaigns freeze-risk checks, sump tests, hose-bib service.
Scripts that convert
- First reply, “Share 2 photos, one wide, one close up, plus a label if visible. I will give you a menu price or a clear range now.”
- Anchor, “Like-for-like faucet swap is 180 to 320 USD if shutoffs work. I can hold 10:00 to 12:00 or 13:00 to 15:00 today.”
- Parts run consent, “If a store run is required it is 35 to 65 USD, approve now so we do not idle on site.”
- Camera add-on, “If the main line re-clogs within 30 days we credit today’s camera fee to repair. Want the camera now?”
- Close, “Deposit secures the slot. You will get prep notes and the tech’s ETA by SMS.”
Metrics to track weekly
| Metric | Target | If below target, do this |
|---|---|---|
| First response time | under 2 minutes | Turn on missed call text-back, extend AI hours |
| Intakes with photos | over 80 percent | Stronger prompts, require before booking |
| Quote to booking | 60 to 80 percent | Tighten menus, present ranges early |
| Parts run rate | under 15 percent | Expand standard kits, use pull-sheets |
| Daily km per tech | under 60 km | Rework zones, raise buffers |
| Add-on attach rate | 25 to 40 percent | Pre-build bundles, on-site one-taps |
| Review rate | 25 to 40 percent | Ask at 2 hours, remind day 3 and 7 |
| Membership uptake | 15 to 30 percent | Offer at 24 hours with small perk |
Real example, compact
A two-tech shop in Kitchener moved to menus and zone routing. In 45 days: 236 inquiries, 84 percent with photos, 149 bookings, parts runs down from 27 to 12 percent, daily km per tech 79 to 45, add-on attach 29 percent, reviews 11 to 35, membership uptake 18 percent.
Owner insights
- Menu limits end haggling and protect margin.
- Photo-first intake prevents wasted trips and wrong fittings.
- Zones matter more than squeezing another tiny job across town.
- Camera add-on and re-clog credit beat free callbacks.
Setup blueprint in GoHighLevel
- Intake form, job type, location, shutoff status, pipe type, model labels, photos, access, map pin.
- Knowledge base, menu prices and limits, time and materials rules, add-on bundles.
- Calendars by zone and skill tags with buffers and capacity caps.
- Workflows, missed call text-back, deposit links, parts pull-sheets, approvals, auto-charge, reviews, memberships, seasonal campaigns.
- Payments, card on file for after-hours and larger repairs.
- Compliance, permit notes, materials log, pressure test or combustion test where applicable.
- Test with 20 real leads, tune ranges, buffers, and kit lists.
FAQs
How do I stop scope creep
Use menu limits and one-tap approvals for extra time or parts. Move unknown or unsafe work to time and materials with SMS consent.
Do I need deposits
Yes for larger repairs and water heaters. Take 15 to 30 percent. Require card on file for after-hours.
What about permits and code
Log permit status, inspector notes, and materials in the job record. Add a compliance checklist to the job card.
How do I reduce callbacks
Add photo proof, pressure or leak test results, and a short after-visit note. Offer a low-friction membership that includes a yearly inspection.
Can I handle drain, water heater, and leaks in one flow
Yes. Classify by skill tag and show the correct menu or time and materials rule set per category.
Commercial next steps
- Deploy the Plumbing snapshot with triage, menus, deposits, parts pull-sheets, routing, and memberships.
- Train CSRs on the photo-first script and shutoff mapping.
- Audit van kits weekly against pull-sheet data.
👉 Try the Plumbing CRM Playbook and start booking more jobs today—even when you’re stuck under a sink.