GoHighLevel for Locksmiths: Automate Emergency Calls, Dispatch, Reviews

TL;DR
Locksmith jobs are won by speed and clarity. GoHighLevel answers in seconds, qualifies the job, sets a clear price range, books the technician, confirms by SMS, and triggers reviews. You capture after-hours demand, cut disputes, and create repeat revenue with follow ups.

Pain points you are paying for

• After 17:00 calls hit voicemail, buyers call the next listing.
• Address spelling, unit numbers, entry codes, pet notes, all slow you down.
• Techs arrive to poor fit jobs, no price expectation, on-site arguments.
• Ad spend leaks, calls are not attributed to revenue.
• No structured follow up for rekey, spare keys, keypad installs.

What the system does

• Voice AI answers in under 10 seconds, confirms location, type of lock, urgency, and asset, for example home, apartment, vehicle, safe.
• Conversation AI texts a confirmation with a map pin, requests a door photo, collects entry notes, and shows the estimated arrival window.
• Workflow AI routes by zone and skill tags, sets travel buffers, retries the next tech if no acceptance in 2 minutes, and updates ETA if traffic is heavy.
• Reviews AI requests a review 2 hours after completion, escalates negative sentiment to the owner.
• Content AI sends post-job offers, spare keys, rekey packages, anti-snap cylinders, keypad installs.

Call flow, fast and simple

1. Caller states address and problem, for example “125 King Street, unit 304, locked out.”
2. AI confirms address, asks door type and brand if known.
3. AI gives a realistic range, for example 120 to 220 CAD, explains that final price is confirmed on site before work, asks to proceed.
4. On yes, AI books the nearest qualified tech, sends SMS with ETA, map pin link, and a short safety note request.
5. Tech receives a job card with address, unit, door type, notes, agreed range, client mobile, and travel time.
6. On completion, payment is logged, review request is scheduled, and the upsell email is queued.

Dispatch logic that prevents mistakes

• Match by postcode cluster and skill tag, for example car unlock, mortise lock, safe work.
• Enforce travel buffers, 15 to 30 minutes between jobs.
• If a tech does not accept within 2 minutes, route to the next available tech automatically.
• Weather or traffic flag increases ETA by 10 to 20 minutes and informs the client.

Pricing and margins, expectation reduces disputes

Quote the range on the call, confirm by SMS, store consent on the contact. Disputes fall below 1 percent when expectations are logged.

High impact automations

• Missed call text back within 15 seconds, “I can help now, share your location here.”
• Photo intake link for the door or lock, reduces on-site time by 5 to 10 minutes.
• Geo fence tags for zones and ads, faster dispatch, lower cost per lead.
• Abandoned call nurture for 24 hours, send range and same-day availability.
• Post service upsell at 48 hours, spare key cut, rekey, keypad, anti-snap cylinder.

Scripts that convert

• Greeting, “I can book a locksmith to you now. What is the address?”
• Qualification, “Is this a home, apartment, vehicle, or a safe?”
• Price anchor, “Typical jobs like this run 120 to 220 CAD depending on the method and parts. Proceed?”
• Safety check, “Any pets, alarms, or building entry codes the tech should know?”
• Close, “Your ETA is 25 to 40 minutes. I am sending a confirmation text now.”

Metrics to track weekly

Real example, compact

A locksmith in Hamilton used Voice AI after 18:00 only. In 30 days, 211 after-hours calls, 97 percent answer rate, 139 bookings, average job 165 CAD, about 22,900 CAD captured that was previously lost. Review volume increased from 6 to 31 per month. Owner ended night-shift phone duty.

Owner insights

• You win by first response and clean expectations, not by being cheapest.
• SMS with a map pin removes most address mistakes.
• Short price ranges reduce haggling and chargebacks.
• A single follow up turns one-time lockouts into rekeys and keypad installs.

Setup blueprint in GoHighLevel

1. Intake form fields: address, unit, door type, urgency, consent to SMS.
2. Voice AI script with three branches, home, vehicle, safe, plus unknown.
3. Calendars per zone, travel buffers, technician capacity and skills.
4. Price range snippets for common jobs in the knowledge base.
5. Workflows: missed call text back, booking confirmation, tech dispatch, review request, upsell.
6. Test with 10 live calls, read transcripts, remove friction, tighten ranges.
7. Turn on after-hours routing, then add daytime overflow.

FAQs

Can I keep a human on reception
Yes. Use AI for overflow and nights. Keep a press 0 option during business hours.

How do I avoid bad leads
Ask for location first and door type second. Share a realistic range early. Exit politely if the fit is wrong.

What if prices vary a lot
Quote a range that fits 80 percent of jobs. Confirm the exact price on site before any work begins and log consent by SMS.

How do I handle cancellations
Send a reschedule link. Keep a small cancellation fee where legal. Waive the fee if no dispatch occurred.

next steps

• Start a free GoHighLevel trial and connect calendars and zones.
• Train intake with 20 real transcripts, tighten answers, expand edge cases.
• Add repeat offers, rekey, keypad, anti-snap cylinders, mailbox keys.