GoHighLevel for Landscape Lighting: Automate Design Intakes, Transformer Sizing, Installs, Maintenance Plans
GoHighLevel makes landscape lighting predictable. You capture photos, size the transformer correctly, schedule installs and night aiming, batch routes, collect deposits, and lock in maintenance plans.
TL,DR
Leads stall without photos, designs drift, wrong transformer shows up, routes zigzag, and lenses stay dirty. GoHighLevel collects site data and photos, sizes transformer and wire runs, prices per fixture and trench metres, batches installs by neighborhood, collects deposits, and enrolls clients in maintenance plans.
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Pain points you are paying for
- Slow replies, the first contractor who texts back wins.
- No site map, wrong fixture count, wrong wattage, wrong wire.
- Night aiming not scheduled, callbacks pile up.
- Crews cross the city, low billable hours.
- Finished jobs never get a maintenance plan.
What the system does
- Capture web, calls, SMS, Google messages into one CRM.
- Qualify in 90 seconds, zones, fixture types, power location, photos, short video.
- Design assist totals watts, sizes transformer with headroom, checks run lengths.
- Price from menus with limits, swap to time and materials on hardscape or long bores.
- Schedule survey and install windows with buffers, night aiming blocked in the calendar.
- Batch routes by subdivision.
- Payments deposits, balance links, card on file for plans.
- Reports before and after photos, transformer and circuit map.
- Reviews and referrals with neighbor offers.
- Maintenance plans seasonal cleaning and re-aim.
Fast intake flow that converts
- Client taps quote, selects design plus install or service.
- AI asks home type, areas to light, estimated count of path, uplight, hardscape, photos and a short night video if possible.
- System shows a range and two survey windows.
- Survey collects measurements and confirms fixture count.
- Quote lands same day with deposit link and night aiming date.
Intake fields that keep quotes accurate
- Areas, front, path, beds, façade, trees, patio, steps, driveway, dock.
- Fixture counts by type, path, spot, wash, wall lights, deck or step, hardscape, tree downlight, niche.
- Desired color and beam, warm white 2700–3000 K, narrow or wide.
- Smart control, photocell, timer, Wi-Fi app.
- Power location and distance in m and ft, planned transformer position, outlet available yes or no.
- Cable routing, mulch, turf, pavers, asphalt or concrete crossing.
- Obstacles, irrigation, pets, utility marks.
- Photos, façade wide, path, tree trunk and canopy, proposed power location.
- HOA or permit notes if any.
- Map pin for routing.
Sizing rules that stop mistakes
- Transformer size = total fixture watts × 1.25 headroom. Example, 22 fixtures × 5 W = 110 W, transformer ≥ 150 W.
- Circuiting keep any single 12 V AC run at ≤ 80 percent of transformer tap rating.
- Voltage drop quick check, long runs or high counts need heavier cable or multiple taps.
- Wire typical, 12 AWG for medium runs, 10 AWG for long or high load. Keep a table in your knowledge base.
- Grouping trees and façades on separate taps for even brightness.
- Lamp mix standardize on 2700–3000 K for warmth unless client requests otherwise.
Pricing menu and rules, USA friendly
Ranges are USD. Adjust to labor and materials. Keep limits visible.
Design, survey, and install
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Design consult + day survey | 80–160 | per site | Credited on install |
| Night demo kit, temporary | 120–260 | per night | Limited fixtures |
| Transformer, mount and connect | 160–360 labor, transformer extra | each | Weatherproof enclosure |
| Fixtures, path or spot, standard 4–6 W | 60–115 labor, fixture extra | per fixture | Includes stake, lead, connector |
| Hardscape light install | 110–220 labor, fixture extra | per fixture | Under cap or step, masonry access needed |
| Tree downlight, safe mount | 120–240 labor, fixture extra | per tree | Stainless hardware, no girdling |
| Trenching or bury cable, turf or mulch | 6–12 | per linear m [2–4 per ft] | Depth ~75–100 mm |
| Paver or asphalt crossing, short | 65–140 | per crossing | Bore or lift and reset paver |
| Concrete bore or long crossing | Time and materials | — | Quote on survey |
| Smart controller or timer setup | 60–120 | per system | App and schedule |
Service and maintenance
| Line item | Typical range, USD | Unit | Notes |
|---|---|---|---|
| Service call, diagnose and minor fix | 90–160 | per visit | Includes first 30 min |
| Annual plan, small system ≤ 20 fixtures | 120–220 | per year | Clean lenses, re-aim, test, replace failed lamps at cost |
| Annual plan, medium 21–40 fixtures | 180–320 | per year | Two visits optional |
| Fixture relocation or add, same circuit | 40–80 labor | per fixture | Plus fixture if new |
| Transformer map update | 30–60 | per update | PDF to client |
Menu rules
- If hardscape cutting, long bores, or hazardous tree work is needed, switch to time and materials with a capped estimate.
- Require utility locate and irrigation map if trenching is extensive.
- Set expectations, night aiming is scheduled 1 to 3 days after install.
Route and capacity logic
- Zone calendars target < 60 km drive per crew per day.
- Buffers 15–25 minutes between homes, longer for hardscape.
- If a crew does not accept in 2 minutes, auto route to the next in-zone.
- Batch installs by subdivision. Batch maintenance by street.
High impact automations
- Missed call text-back in 15 seconds with intake link and photo prompts.
- Design helper sums watts, sizes transformer, flags long runs.
- Quote chasers at 12 and 36 hours with a one-page visual.
- Deposit link to lock install, 15–30 percent.
- Utility locate task upon booking when trench metres exceed threshold.
- Night aiming automatically scheduled, client reminded morning of.
- After-visit report with before and after photos, transformer map, and tap notes.
- Review request 2 hours after report, neighbor offer valid 7 days.
- Maintenance plan offer at day 3, renewal at 11 months.
Scripts that convert
- First reply, “Share 4 photos, façade, path, one tree, and the planned power spot. Rough counts for path and spot heads help. I will give you a range now.”
- Range anchor, “A 20 fixture system typically lands 1,200 to 2,300 USD in labor plus fixtures and transformer. I can hold a survey Tuesday 10:00–12:00 or Thursday 13:00–15:00.”
- Sizing clarity, “We size the transformer at total watts times 1.25 for headroom and split runs for even brightness. Night aiming is included.”
- Plan nudge, “Annual cleaning and re-aim keeps lenses clear and trees growing around fixtures. The plan is 120 to 220 USD per year for small systems.”
- Close, “I will send the deposit link and schedule utility locate if trenching is long.”
Metrics to track weekly
| Metric | Target | If below target, do this |
|---|---|---|
| First response time | under 2 minutes | Enable missed call text-back |
| Survey booked rate | ≥ 70 percent | Shorten form, show two windows |
| Quote to deposit | 55–75 percent | Add visual one-pager, two follow ups |
| Daily km per crew | under 60 km | Rework zones, batch routes |
| Night aiming completion | 100 percent in 3 days | Auto-schedule, enforce buffers |
| Plan attach after install | 40–60 percent | Offer at day 3 with photo report |
| Review rate | 25–40 percent | Ask at report, remind day 3 and 7 |
Real example, compact
A one-crew shop in Oakville added design helper and night aiming tasks. In 30 days: 57 surveys booked, deposit rate 61 percent, zero wrong-transformer callbacks, daily km 68 to 39, plan attach 47 percent, reviews 6 to 21.
Owner insights
- Transformer sizing with headroom and split taps prevents dim runs.
- Night aiming on the calendar ends “looks different at night” calls.
- Batch installs and maintenance by street.
- Sell the plan while the photos look great.
Setup blueprint in GoHighLevel
- Intake form, area photos, fixture counts, power location distance in m and ft, obstacles, map pin.
- Knowledge base, fixture watt tables, transformer headroom rule, wire gauge guide, trenching rules.
- Calendars by zone, install and night aiming slots, buffers and caps.
- Workflows, missed call text-back, design helper, quote chasers, deposit link, utility locate task, night aiming, report, reviews, neighbor offer, plan offer and renewal.
- Payments, deposits, balance, card on file for plans.
- Dashboards, response time, survey rate, deposit rate, km per crew, plan attach.
- Test on 10 real leads, tune ranges and buffers.
FAQs
How do you size the transformer
Add fixture watts and multiply by 1.25 for headroom, then split long or heavy runs across taps.
Can I avoid brightness drops on long runs
Yes, use heavier cable, shorten runs, split taps, or move the transformer closer.
Do I need night aiming
Yes. Install by day, aim at night in 1 to 3 days. It reduces callbacks.
Do you pull permits
If a new outdoor outlet or hardwiring is added, yes, open an AHJ task and do not schedule until greenlit.
What does the maintenance plan include
Lens cleaning, re-aim, lamp check, wire check at connections, transformer test, and a photo report.