GoHighLevel for Estheticians: Automate Appointments, Manage Clients and Grow a Polished Brand
Estheticians and skincare professionals often juggle appointment bookings, client notes, upsell services, and post-care communication manually or across scattered tools. GoHighLevel centralizes everything so you can focus on delivering results that glow.
This post shows how estheticians can run a more professional, automated and scalable skincare business using GoHighLevel’s all-in-one CRM.
→ Start with GoHighLevel
→ Take the Bootcamp Training
TL;DR
GoHighLevel helps estheticians automate:
- Online bookings and appointment reminders
- Skincare consultation forms and client records
- Upsell promotions and recurring package offers
- Post-treatment follow-up and review requests
- Seasonal marketing campaigns via SMS and email
All from a single dashboard, without duct-taping multiple tools together.
Why Estheticians Struggle Without CRM
- Double bookings or missed appointments from messy scheduling
- Forgetting post-treatment instructions or product upsells
- No-shows due to lack of reminder automations
- Inconsistent client records stored in notebooks or DMs
- No system to manage loyalty, reviews or seasonal promos
GoHighLevel solves all of this with built-in automation and communication tools that estheticians can use without any tech team.
Real-Life Equivalent
Think of GoHighLevel like having a receptionist, marketing manager and client care specialist—all rolled into one login.
Best GoHighLevel Features for Estheticians
1. Calendar Booking System
Let clients self-book skincare appointments 24/7. Customize availability, buffer time, intake forms, and sync to your phone.
2. Automated Reminders
Send SMS or email reminders before appointments, post-treatment care instructions after, and rebooking links days later.
3. Custom Intake Forms
Capture skincare history, allergies, goals, and consent with branded digital forms that store directly in each contact profile.
4. Smart Contact Management
See notes, tags, service history, and form responses for every client in one organized dashboard.
5. Follow-Up & Review Requests
Build automations to check in 2–3 days after appointments and request reviews with one click.
6. Upsell Campaigns & Packages
Offer discounted bundles (e.g. 3 facials + free add-on) or email seasonal specials to repeat clients.
7. Reputation Management Tools
Auto-publish positive reviews to Google or your site. Shield negative feedback and get notified fast.
Use Case: Skincare Studio Owner
Maria runs a busy skincare studio. With GoHighLevel:
- Clients now book online with zero double-bookings
- Each client fills out an intake form before arrival
- Post-care reminders are automatically sent 24 hours later
- She runs SMS promos for chemical peel packages in winter
- Reviews flow in without asking manually
Result: she went from scattered tools and stress to fully booked weeks in advance—with less admin.
FAQ
Can I collect digital intake forms before the appointment?
Yes, use GoHighLevel Forms or Conversational Forms and trigger them when clients book.
Does GoHighLevel integrate with my calendar app?
Yes, sync with Google Calendar to avoid overlaps.
Can I automate product recommendations?
Absolutely. Add tags like "acne-prone" or "anti-aging" and send tailored follow-up offers or skincare advice.
Is it mobile-friendly?
Yes, manage everything from the GoHighLevel Mobile App on your phone or tablet.
Best Practice Tips
- Use Tags to segment clients by skin concern (e.g. rosacea, dry, oily)
- Set up Workflows to automate pre-care and post-care messages
- Add Review Automation to boost local search presence
- Offer seasonal packages and schedule the entire campaign in the Social Planner
Affiliate CTA Section
👩🔬 Ready to automate your esthetician business with one powerful tool?
→ Start with GoHighLevel
→ Take the Bootcamp Training
No more juggling calendars, reminders or spreadsheets. GoHighLevel lets you focus on glowing results while your CRM handles the rest.