GoHighLevel for E-commerce Brands with Physical Stores: Retargeting, Loyalty and Cross-Sell Automation

Why E-commerce Brands with Physical Stores Need Unified Marketing Automation

Running both an online shop and a physical location creates unique marketing challenges. Customer data is often split between e-commerce platforms, POS systems, and event management tools. Without a central system, you miss retargeting opportunities, struggle to track loyalty engagement, and leave money on the table by not connecting online purchases to in-store behaviors.

GoHighLevel offers a single platform to bridge that gap, automating customer touchpoints from the first click to the latest store visit.

1. Retargeting That Connects Online and In-Store Behavior

Most retargeting campaigns focus only on web visitors. GoHighLevel goes further by pulling purchase and visit data from both your e-commerce platform and your POS. This lets you trigger targeted campaigns based on hybrid behavior.

Example:
A customer buys a skincare serum online. The system automatically sends them a message about an in-store facial package featuring the same product line, with an offer valid for the next 7 days.

Workflow Highlights:

• Tag customers based on combined online + in-store purchase history.
• Use SMS or email to send personalized offers tied to products they already know.
• Segment by recency, frequency, and spend value.

2. Loyalty Programs That Drive Repeat Visits

GoHighLevel can manage points-based or tiered loyalty programs that reward both online and in-store purchases, with a single profile tracking progress.

Example:
Customers earn points for every purchase, redeemable online or in-store. Automated messages notify them when they’re close to their next reward, encouraging another purchase or visit.

Automation Benefits:

• Single loyalty profile per customer.
• Automatic point updates after transactions from either channel.
• Expiration reminders to create urgency.

3. Event-Based Campaigns That Boost Foot Traffic

In-store events are prime opportunities to strengthen customer relationships. GoHighLevel can automatically invite past buyers of relevant products, send reminders, and follow up after the event.

Example:
Your store hosts a “Coffee Tasting Night.” Customers who bought coffee beans online in the last 3 months get an SMS invite, plus a follow-up email with an exclusive online discount code.

Workflow Highlights:

• Targeted invitations based on purchase relevance.
• Multi-channel reminders (SMS, email, push notifications).
• Post-event offers to keep engagement high.

4. Cross-Sell Triggers Between Online and In-Store

Cross-selling is most effective when informed by purchase history. GoHighLevel’s unified CRM enables intelligent suggestions no matter where the original purchase happened.

Example:
A customer who bought a dress in-store gets a personalized email showing matching shoes available online, along with free shipping if purchased within 48 hours.

Execution Steps:

• Link SKU data between e-commerce and POS systems.
• Set triggers for complementary products.
• Offer time-sensitive bonuses to encourage quick conversion.

Mini Case Study #1: Apparel Brand with Seasonal Collections

An apparel retailer used GoHighLevel to connect their Shopify store with their in-store POS. By tracking who purchased spring jackets online, they sent in-store invitations to preview matching summer accessories. This increased in-store upsell revenue by 22% in one season.

Mini Case Study #2: Specialty Food Retailer

A gourmet food store connected online orders with in-store cooking class sign-ups. Customers who purchased pasta-making kits online were automatically invited to in-person classes. Class attendance grew by 35%, and attendees spent an average of 18% more on premium ingredients during the event.

FAQs

Q1: Can GoHighLevel integrate with my current e-commerce platform and POS?
Yes, GoHighLevel connects with most major platforms through direct integrations or third-party tools like Zapier and Integromat.

Q2: Do I need separate loyalty programs for online and in-store?
No, GoHighLevel allows you to run a single loyalty program that rewards customers for both channels.

Q3: How can I track ROI from cross-sell campaigns?
All campaigns in GoHighLevel can be tied to specific offers and tracked for revenue generated, giving clear ROI reports.

Q4: Will my staff need technical training?
The system is designed for non-technical users, with drag-and-drop workflows and pre-built templates.