GoHighLevel for Daycares & Preschools: Automate Enrollments, Parent Communication & Retention

TL;DR

Childcare centers juggle enrollment forms, parent messaging, payment reminders, and re-enrollment—all of which can be automated with GoHighLevel to boost retention, cut admin time, and improve parent experience.

Introduction

Running a daycare or preschool involves more than caring for kids—it means managing enrollment paperwork, parent communications, fee reminders, and retention outreach. Doing this manually overwhelms staff and often results in gaps. GoHighLevel (GHL) brings all those workflows into one system by automating intake, reminders, messaging, billing follow-ups, and re-enrollment, so you can focus on education rather than administration.

Common Pain Points for Daycares & Preschools

• Manual enrollment leads to missed paperwork and missing children’s details
• No-shows due to lack of drop-off reminders
• Late or missed tuition payments
• Low retention at term or annual re-enrollment
• Fragmented parent communications across email, SMS, and forms

How GoHighLevel Helps

1. Streamlined Enrollment & Intake

• Online forms capture child’s details, emergency contacts, preferences, and consents
• Tags auto-segment families (e.g., “Full Time,” “Half Day,” “Infants”)
• Enrollment triggers onboarding workflows and welcome messages

2. Drop-Off & Billing Reminders

• Scheduled SMS reminders for daily drop-offs or pick-ups
• Automated tuition reminders before due date
• Early payment incentives embedded in reminders

3. Parent Engagement & Retention

• Monthly newsletters highlighting activities and updates
• Parent satisfaction surveys after orientation or term-end
• Re-enrollment campaigns for existing families

4. Centralized Inbox & Reporting

• Unified messages across SMS, email, and Facebook
• Tag-based organization (e.g., “New Parents,” “Delinquent Payments”)
• Dashboards for enrollments, open queries, and retention numbers

Insights for Center Directors

• Reduce no-shows and late payments, freeing up staffing and space resources
• Improve enrollment completion rates with automated workflows
• Boost parent satisfaction through intentional communication
• Increase retention through automated re-enrollment nudges
• Scale with ease, adding classrooms without administrative burden

Real-World Example

A preschool enrolls 100 children per term, $800/term each.

• Manual process leads to 15% dropout before term-end ($12,000 lost).
• With GHL: Dropouts drop to 5%, retaining 10 children = $8,000 per term—plus parent referrals from happy families.

Call to Action

Ready to bring automation to your daycare?
Start your free 30-day trial here

Want to deliver automation to childcare centers?
Join the GoHighLevel Bootcamp

(No niche-specific playbook exists—adapt Nonprofits, Memberships, or Preschool workflows.)

FAQ

Q1: Can GHL handle recurring tuition reminders?
A: Yes—automated reminders can be sent before billing dates, with follow-up sequences on missed payment.

Q2: Can forms collect emergency and consent info securely?
A: Yes—customizable intake forms with secure data collection are supported.

Q3: Can we segment communication based on student age or class?
A: Absolutely—use tags like “Toddlers,” “Pre-K,” or “Aftercare” to personalize messaging.

Q4: Is it possible to automate re-enrollment campaigns at term-end?
A: Yes—trigger workflows based on current enrollment status to prompt new sign-ups.