GoHighLevel for Chimney and Fireplace Services: Automate Sweeps, Inspections, Caps, Liners, Seasonal Batching
GoHighLevel makes chimney work predictable. You price from photos, route by neighborhood and pitch band, pause roof work on wind or rain, deliver photo reports, collect deposits, and grow annual plans and neighbor jobs.
TL;DR
Revenue leaks from slow replies, no photo intake, windy-day cancellations, and manual reports. GoHighLevel captures every lead, classifies sweep vs inspection vs repair, books windows with buffers, batches routes by neighborhood, builds photo-checklists, generates reports, tracks permits, collects deposits, and drives reviews and referrals.
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Pain points you are paying for
- Missed fall rush, the first responder wins.
- No photos or dimensions, wrong crew and parts.
- Wind or rain cancels jobs, one-by-one reschedules.
- Reports typed manually, no standard evidence.
- One-off sweeps never convert to annual plans.
What the system does
- Capture calls, SMS, forms, and Google messages into one CRM.
- Classify scope in 90 seconds, sweep, Level 1 or 2 inspection, cap, crown, liner, stove install, masonry repair, chase cover, waterproofing.
- Price from menus with limits, swap to time and materials when risk flags appear.
- Book 2 or 3 hour windows with travel buffers, assign by skill and ladder height.
- Batch routes by zone and roof-pitch band.
- Reports auto-generate with photos, findings, and recommendations.
- Compliance fields for NFPA 211 or WETT where required.
- Payments deposits on larger scopes, card on file, staged invoices.
- Reviews + referrals after visit, neighbor offers by street.
Fast intake flow that converts
- Client selects Sweep, Inspection, or Repair.
- AI collects address, fuel type, appliance, flue count, roof pitch band, chimney height, photos.
- System shows a realistic range and the next two windows.
- Client books, pays deposit if required, receives prep list.
- Tech gets a job card with checklist, ladder height, PPE, and parts kit.
Intake fields that keep quotes accurate
- Property, detached, townhouse, condo, small commercial.
- Appliance, open fireplace, insert, wood stove, pellet, gas, furnace or water heater flue.
- Fuel, wood, pellet, gas, oil.
- Flues, count and material, clay tile, metal, flex liner.
- Chimney height in m and ft from grade to cap, for example 7.5 m [24.6 ft].
- Roof pitch band, low 3:12–4:12, medium 5:12–7:12, steep 8:12+.
- Exterior type, masonry, stone, stucco, wood chase with metal cover.
- Symptoms, smoke roll-out, odor, poor draft, staining, pieces in firebox, water in cleanout.
- History, last sweep date, prior liner or cap, animal entry.
- Photos, hearth and firebox, damper, smoke chamber, crown and cap, chase cover, staining, attic penetration if visible.
- Access, parking, attic, ladder height in m, HOA or permit notes.
- Map pin for routing.
Pricing menu and rules, USA friendly
Ranges are USD. Adjust to labor and materials. Keep limits visible.
Sweeps and inspections
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Sweep + Level 1 inspection, 1 flue | 140–220 | per flue | Open fireplace or wood stove |
| Each additional flue at same address | 90–150 | per flue | Same visit window |
| Level 2 camera inspection | 180–320 | per flue | Photo and video report included |
| Dryer vent sweep add-on | 90–160 | per home | Same-day only |
Caps, crowns, waterproofing, chase covers
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Stainless cap with spark screen | 160–320 | per cap | Sized from photo or measure |
| Crown repair, pour or patch | 260–520 | per crown | Up to 1.2 × 1.2 m [4 × 4 ft] |
| Masonry waterproofing | 220–420 | per chimney | Two coats, includes test |
| Chase cover, stainless | 520–980 | each | Drip edge, cross-breaks, collar |
Liners and repairs
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Stainless liner, 150 mm [6 in] | 75–120 | per linear m [23–37 per ft] | Includes top plate, cap, connectors |
| Stainless liner, 200 mm [8 in] | 90–140 | per linear m [27–43 per ft] | Heavier material |
| Smoke chamber parge | 260–520 | per chamber | Insulate where code requires |
| Tile joint repair [HeatShield-type] | 75–120 | per linear m | After Level 2 inspection |
| Minor tuckpointing | 65–110 | per linear m | Scaffold premium if needed |
| Animal removal and screen | 160–320 | per event | Live exclusion where required |
Stove, insert, and gas work
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Wood stove or insert install | 620–1,280 | labor only | Liner and materials extra |
| Gas log or insert service | 140–260 | labor | Permit and leak check where required |
| CO alarm install | 60–120 | each | Test included |
Menu rules
- If photos show spalled brick, failing crown, disconnected liner, or steep pitch with high ladder needs, switch to time and materials with a capped estimate and clear safety steps.
- Liner pricing depends on bends, offsets, and appliance BTUs. Confirm length in m/ft before final quote.
- Work above 4 m ladder height adds a premium.
- Permit or HOA, open a task with AHJ, fee, and inspection window before scheduling crew.
Route, capacity, and weather logic
- Zones keep daily drive under 60 km per crew.
- Enforce 15–25 minute buffers, longer for steep roofs or liners.
- Wind guardrail example, pause roof work above ~30–40 km/h [~19–25 mph].
- Rain guardrail example, if precipitation probability > threshold inside 24 h, move exterior tasks and backfill with interior inspections.
- If a tech does not accept in 2 minutes, auto-route to the next qualified in zone.
- Maintain a hotlist of ground-level or interior tasks to fill weather gaps.
High impact automations
- Missed call text-back in 15 seconds with intake + photo prompts.
- Seasonal campaigns Aug–Nov sweeps and inspections, Mar–Apr waterproofing.
- Prep SMS night before, clear hearth, remove ashes, pets inside, parking notes.
- Report builder inserts photos, NFPA 211 findings, WETT fields for Canada.
- Permit tasks AHJ, fee, submittal, inspection date.
- Deposit links for liners, chase covers, and masonry scopes.
- On-site approvals one-tap for cap, crown, or waterproofing while on roof.
- Review request 2 hours after visit, neighbor offer at day 7.
- Annual plan reminders at 11 months with self-book links.
Scripts that convert
- First reply, “Share a photo of the hearth, damper area, and the crown and cap. Tell me chimney height in meters and roof pitch band. I will give you a range now.”
- Range anchor, “Sweep + Level 1 is 140–220 USD per flue. Level 2 camera is 180–320 USD with a photo report. I can hold Tuesday 10:00–12:00 or Thursday 13:00–15:00.”
- Safety nudge, “If the crown is cracked, a stainless cap and crown repair stop water damage. Approve now and we do it in the same window if weather allows.”
- Weather clarity, “Roof work pauses in wind above about 35 km/h or with rain. We will switch to interior inspections and return for exterior in the next clear window.”
- Close, “I will send prep notes and a secure link for the deposit if you add a liner or chase cover.”
Metrics to track weekly
| Metric | Target | If below target, do this |
|---|---|---|
| First response time | under 2 minutes | Enable missed call text-back |
| Quote to booking | 60–80 percent | Show ranges early, offer two windows |
| Daily km per crew | under 60 km | Rework zones, batch by neighborhood |
| Weather reschedule notice | 12–24 hours | Raise thresholds, automate batch moves |
| Report same-day issue rate | ≥ 95 percent | Use templates and photo checklists |
| Add-on attach rate (cap, crown, waterproof) | 25–45 percent | One-tap offers while on roof |
| Plan renewal at 11 months | 40–60 percent | Automate reminders with self-book link |
| Review rate | 25–40 percent | Ask at 2 hours, remind day 3 and 7 |
Owner insights
- Photo-first intake plus pitch and height removes guesswork.
- Batch roofs by neighborhood and pitch band to control ladder moves.
- Same-day report with photos closes add-ons cleanly.
- Plans lock in next year’s revenue.
Setup blueprint in GoHighLevel
- Intake form with appliance, fuel, flue count, height in m/ft, pitch band, photos, HOA or permit notes, map pin.
- Knowledge base with menu limits, liner calculators, crown and chase specs, safety guardrails.
- Calendars by zone and pitch band; buffers and capacity caps.
- Workflows, missed call text-back, seasonal campaigns, prep SMS, report builder, permit tasks, deposit links, on-site approvals, reviews, neighbor offer, annual plan reminders.
- Payments, card on file for plans, staged invoices for liners and masonry.
- Dashboards, response time, km per crew, report same-day rate, attach rate, plan renewals.
- Test with 20 real leads, tune ranges and wind or rain thresholds.
FAQs
Do I need a Level 2 camera inspection
If there is a transfer of ownership, a change of appliance, draft issues, or signs of damage, yes. It produces photo evidence and clear recommendations.
How do I estimate liner length remotely
Use chimney height in m/ft, add offsets and appliance connection distance. Confirm on site before final pricing.
What wind or rain rules should I use
Pause roof work above roughly 30–40 km/h wind or with active rain in the forecast window. Backfill with interior tasks.
Do I need deposits
Yes for liners, chase covers, and masonry. Take 15–30 percent. Sweeps and inspections can be card on file.
Can I offer annual plans
Yes. One sweep and inspection per flue with priority fall windows and 10 percent off caps or waterproofing.
Commercial next steps
- Deploy the chimney and fireplace snapshot with menus, photo checklists, report templates, permit tasks, and seasonal batching.
- Train CSRs on the height and pitch questions.
- Turn on annual plan reminders at 11 months with self-booking.