GoHighLevel for Carpet and Upholstery Cleaning: Automate Stain Intake, ft²/m² Pricing, Routes, Dry-Time Follow ups
TL,DR
Carpet jobs are lost to slow quotes, route chaos, and no follow ups. GoHighLevel captures every lead, collects stain photos, prices by ft²/m² with clear ranges, books time windows, batches routes by km, handles furniture move notes, collects payments, requests reviews, and schedules maintenance reminders. Fewer admin hours, tighter days, higher repeat rate.
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Pain points you are paying for
- Quotes take days, the fastest responder wins.
- Vague intake, crews arrive without spotting chemicals or tools.
- Routes zigzag across the city, drive time kills margin.
- Dry time questions flood your inbox after every job.
- No structured maintenance plan (12 to 18 months) or protector upsell.
What the system does
- Capture calls, forms, GBP messages, and ads into one CRM.
- Qualify in 90 seconds, room count, ft²/m², fiber type (unknown allowed), stains by type.
- Photo intake with prompts for worst areas.
- Price range rules by ft²/m² and stain class shown before booking.
- Book morning or afternoon windows with drive buffers.
- Route batching by postcode cluster, cap daily km per crew.
- Equipment notes for each job (truckmount or portable, stairs, parking).
- Payments card on file and deposits for large jobs.
- Reviews request at 2 hours with reply drafts.
- Aftercare messages and maintenance reminders at 12 to 18 months.
- Upsell protector, deodorizer, anti-resoil, upholstery add ons.
Fast quote flow that converts
- Lead submits form or calls.
- AI asks room count and approximate ft²/m² per room plus stairs.
- Client uploads 2 to 4 photos of the worst areas.
- System shows a realistic price range and two windows.
- Client picks a window, gets prep checklist (clutter, pets, parking).
- After site, itemized quote with one tap accept and deposit link goes out.
You stop the back and forth and set clear expectations.
Intake fields that keep quotes accurate
- Rooms and approximate ft²/m² per room (helpers in form).
- Fiber type if known (nylon, polyester, wool, unknown allowed).
- Stain classes (food, drink, pet, oil or grease, rust, dye transfer).
- Stairs count and width.
- Furniture movement needed (yes or no, list large items).
- Access notes (parking, elevator, buzzer, long hose run).
- Preferred window (09:00 to 12:00 or 13:00 to 16:00).
- Photos (two wide, two close ups).
- Map pin for routing.
Example pricing rules, use as your knowledge base
Adjust to your costs and market. Keep ranges visible to reduce haggling.
| Line item | Typical range, CAD | Unit | Notes |
|---|---|---|---|
| Standard carpet clean | 3.0 to 5.5 | per m² | Pre-spray and hot water extraction at 60 to 70 °C |
| Heavy soil factor | 20 to 40 | percent | Apply on rooms with score 4 to 5 |
| Stair treads and risers | 6 to 10 | per stair | Add for landings |
| Protector application | 2.0 to 3.5 | per m² | After clean, cures in 4 to 6 hours |
| Pet treatment (enzymatic) | 20 to 40 | per incident | Blacklight check on arrival |
| Spot dye or color repair | 60 to 180 | per spot | Only after client approval |
| Upholstery, sofa 3 seat | 120 to 220 | per item | Fabric test first |
| Deodorizer whole home | 40 to 90 | per visit | Pair with ventilation advice |
State the range up front, confirm final in the quote, store consent in the contact record.
Routing, capacity, and equipment logic that protect margin
- Build zone calendars (10 to 15 km radii per crew per day).
- Enforce drive buffers (15 to 25 minutes between jobs).
- If a crew does not accept within 2 minutes, auto route to the next available in zone.
- Assign truckmount for ground floor or close parking, assign portable for high rise or long runs.
- Rain or snow flags add entrance protection time and parking buffer.
- Keep a short job hotlist (hallways, small rooms) to fill gaps.
High impact automations
- Missed call text back in 15 seconds with fast quote link.
- Photo intake prompts with overlay examples.
- Quote chasers at 12 and 36 hours with quick Q and A link.
- Deposit link inside quote for jobs over a threshold (for example 400 CAD).
- Day before reminder with access and furniture notes.
- Aftercare SMS 2 hours post job (dry time, ventilation, furniture pad advice).
- Review request at 2 hours, reminders at day 3 and 7.
- Maintenance reminder at 12 to 18 months based on fiber and soil level.
- Protector renewal nudge at 12 months.
Scripts that convert
- First reply, “Share rooms and rough ft²/m², plus 2 photos. I will give you a price range in under a minute.”
- Range anchor, “For 3 rooms around 55 m², typical jobs land 220 to 330 CAD depending on soil and spots. Want the next morning or afternoon window”
- Pet clarity, “Pet incidents add 20 to 40 CAD per spot for enzyme treatment. I will confirm on site with a quick test.”
- Protector upsell, “Protector is 2.0 to 3.5 CAD per m² and stops quick re-soiling. Add it while the carpet is clean.”
- Close, “I have Wednesday 09:00 to 12:00 or Thursday 13:00 to 16:00. I will send prep and parking notes now.”
Metrics to track weekly
| Metric | Target | If below target, do this |
|---|---|---|
| First response time | under 2 minutes | Enable missed call text back, extend AI hours |
| Intake completion rate | over 75 percent | Reduce fields, add photo helpers |
| Quote to booking | 45 to 65 percent | Tighten ranges, add two follow ups |
| Daily km per crew | under 60 km | Rework zones, batch routes |
| Add on attach rate | over 35 percent | Pre-select protector in quote options |
| Review rate | 25 to 40 percent | Ask at 2 hours, remind day 3 and 7 |
| Maintenance rebook rate | 35 to 55 percent | Schedule 12 to 18 month reminders by fiber type |
Real example, compact
A Vaughan cleaner added ft²/m² intake and zone routing. In 45 days: 247 inquiries, 81 percent intake completion, 136 bookings, average ticket 265 CAD, protector attach 38 percent, daily km per crew cut from 72 to 44, review volume up from 9 to 34, maintenance rebook tagged for 51 clients at 12 to 18 months.
Owner insights
- ft²/m² plus photos beat “free quote visit” for speed and win rate.
- Prep and aftercare messages kill 90 percent of post-job questions.
- Protector attach pays for the extra 10 minutes on site.
- Zones protect profit when fuel and parking eat margins.
Setup blueprint in GoHighLevel
- Intake form, rooms, ft²/m², stain classes, stairs, furniture, access, photos, map pin.
- Voice AI for calls, push to form or book a window.
- Quote templates with good, better, best and protector pre-selected.
- Stripe connected, deposits for larger jobs, balance link on completion.
- Workflows, quote chasers, reminders, aftercare, reviews, maintenance, protector renewal.
- Zone calendars and crew capacity caps per day.
- Test with 20 real leads, adjust ranges and buffers.
FAQs
How do I stop scope creep
Use ft²/m² and photos up front, line item pet incidents and protector, require tap to approve for spot dye.
What about wool or delicate fibers
Add a fiber test step in the job card. Use lower temperature and neutral detergents. Flag these jobs in the CRM.
Do I need deposits
Yes for larger jobs or high rise access. Take 15 to 30 percent. Balance on completion.
How long should clients wait before moving furniture back
Send aftercare. Typical dry time is 4 to 8 hours with ventilation and heat. Use furniture pads for 24 hours.
Can I package upholstery
Yes. Add sofa and chair bundles in the quote options. Offer protector on upholstery at the same rate per ft²/m² equivalent.
Commercial next steps
- Start a free GoHighLevel trial and deploy the carpet and upholstery snapshot with intake, quotes, deposits, routing, aftercare, and maintenance.
- Train crews to score soil level consistently and to use aftercare scripts.
- Switch on protector and maintenance campaigns to build predictable repeat revenue.