GoHighLevel for Asphalt Sealcoating and Line Striping: Automate m²/ft² Quotes, Cure Windows, Route Batching, Recurring Plans
GoHighLevel turns asphalt work into a system. You size lots fast, price crack, seal, and stripe with clear ranges, protect days with cure guardrails, batch routes by zone, and lock in reseal plans.
TL;DR
Profit slips when quotes lag, rain kills schedules, routes zigzag, and layouts get revised on site. GoHighLevel captures leads, sizes lots by m²/ft² from photos or map pins, prices crack fill, seal, and stripe with clear ranges, enforces weather and cure rules, batches routes by zone, collects deposits, and requests reviews. Cleaner weeks, faster cash, fewer callbacks.
🏆 Start your Highlevel journey today
Pain points you are paying for
- Slow quotes, the first contractor to respond wins.
- No square metres or layout on intake, scope drifts on site.
- Rain, low temps, and dew reset days, manual reschedules burn hours.
- Layout changes, no ADA or local-stall rules noted, rework and re-striping.
- Crews drive 70 to 100 km per day, low billable time.
- Lots never return on a reseal cycle, no reminders or plans.
What the system does
- Capture calls, forms, SMS, and Google messages in one CRM.
- Estimate fast, area in m²/ft² from map pin and photos, crack metres/feet, stall count.
- Price from menus, crack seal, sealcoat coats, re-stripe or new layout, icons, wheel stops.
- Guardrails enforce weather and cure windows before scheduling.
- Batch routes by postcode zones and cure start times.
- Layout collects stall counts, widths, arrows, ADA stalls, fire lanes, numbering.
- Payments deposits on booking, staged invoices per phase.
- Reports before and after photos, material logs, cure notes.
- Reviews and referrals after completion, property manager upsell to sister sites.
- Plans reseal reminders on a 24 to 36 month cycle.
Fast intake flow that converts
- Client shares address and scope, seal only, crack + seal, re-stripe, new layout.
- AI asks area in m²/ft² or helps measure from a satellite outline, asks for 3 to 5 photos.
- System shows a realistic range with options, one coat vs two coats, crack metres, stripe count.
- Client picks a window and pays deposit.
- Crew receives a job card with area, crack metres, layout PDF, icons list, and cure rules.
Intake fields that keep quotes accurate
- Property type, retail, office, industrial, HOA, school or church.
- Lot area in m² and ft², quick perimeter tool if unknown.
- Crack seal quantity, linear m and ft by category, hairline, standard, wide.
- Condition grade, oxidized yes or no, raveling, oil spots, potholes.
- Coats requested, one or two, with sand or polymer add if applicable.
- Striping, re-stripe existing, new layout, stall count and width, compact stalls, truck stalls.
- ADA and fire-lane notes, stalls required, signposts to set, curb paint.
- Icons and stencils, arrows, stop, numbers, hash, crosswalks, loading, EV, wheelchair.
- Wheel stops, count and type, rubber or concrete, new or reset.
- Access windows, off-hours, weekend, phased work, traffic control needs.
- Photos, wide lot, worst cracks, oil spots, existing lines, entrances.
- Map pin and phasing landmarks.
Pricing menu and rules, USA friendly
Ranges are USD. Adjust to your labour, materials, and market.
Crack seal, sealcoat, patch
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Crack seal, rout and fill, standard | 1.60–3.20 | per linear m [0.50–0.98 per ft] | Excludes alligator areas |
| Wide crack or joint, 25–50 mm | 3.30–6.60 | per linear m [1.00–2.00 per ft] | Sand top as needed |
| Oil spot prime | 3.30–6.60 | per spot | Up to 0.2 m² each |
| Pothole cold patch, small | 65–140 | per patch | Up to 0.3 m², 50 mm deep |
| Sealcoat, one coat | 0.95–1.55 | per m² [0.09–0.14 per ft²] | Manufacturer coverage rate |
| Sealcoat, two coats | 1.50–2.40 | per m² [0.14–0.22 per ft²] | Stagger coats, cure between |
Line striping and symbols
| Line item | Typical range, USD | Unit | Limits and notes |
|---|---|---|---|
| Re-stripe standard stalls | 4.50–7.50 | per stall | 2 coats where worn |
| New layout stalls | 7.00–10.50 | per stall | Includes layout string and chalk |
| ADA stall, stencil and hash | 25–55 | per stall | Posts and signs priced separately |
| Directional arrows | 8–18 | each | Small to large |
| Stop bar, 3 m [10 ft] | 12–24 | each | Per bar |
| Curb or fire-lane paint | 3.30–6.60 | per linear m [1.00–2.00 per ft] | Stencil text extra |
| Numbers or letters | 3.30–6.60 | each | Up to 300 mm [12 in] |
Add-ons and logistics
| Line item | Typical range, USD | Unit | Notes |
|---|---|---|---|
| Wheel stop install, rubber | 28–55 | each | Anchors included |
| Wheel stop reset | 12–22 | each | Existing hardware |
| Traffic control kit | 45–120 | per phase | Cones, tape, signs |
| After-hours or weekend premium | +10–25 | percent | Labour portion |
| Supply house run | 25–45 | per run | Pre-approve in intake |
Menu rules
- Oxidized or porous lots need two coats, set the expectation in the quote.
- Alligator or base failure areas are patch, not crack seal, quote per m².
- New layout requires stall widths and counts before scheduling.
- ADA or local stall requirements vary, collect counts and signposts up front.
Weather, cure, and material guardrails
- Temperature pavement and air ≥ 10–12 °C, rising preferred.
- Rain no active rain during application, and no rain forecast inside the product’s cure window, typically 12–24 hours.
- Humidity high RH slows cure, target RH < 80 percent for planning.
- Dew avoid night work if dew is forecast to form on uncured sealer.
- Striping wind under ~25 km/h [~15 mph] to control overspray.
- Open times light traffic after cure, typically 24 hours at 20 °C, extend at lower temps. Put these notes in client messages.
Automate batch moves if thresholds fail, move Phase 1 to the next clear day and notify affected contacts with updated ETAs.
Route and capacity logic that protects margin
- Zones keep daily drive under 60 km per crew.
- Phase lots, close sections while others stay open.
- Morning coat, afternoon coat scheduling for two-coat jobs when temps and cure allow.
- If a crew does not accept in 2 minutes, auto-route to the next qualified in zone.
- Maintain a hotlist of small stripe-only jobs to backfill clear afternoons.
High impact automations
- Missed call text-back in 15 seconds with map link to outline the lot.
- Photo prompts lots, cracks, oil spots, lines, entrances.
- Estimate builder one vs two coats, crack metres, stall counts, ADA count, icons.
- Weather guardrails reschedule batch with first-pick links.
- Pre-job SMS traffic plan and closure map.
- Progress notes Phase 1 done, coat 1 complete, cure start timestamp, coat 2 start, stripe start.
- After-visit report photos, material lot numbers, cure and open times.
- Review request 2 hours after report, property manager referral link.
- Reseal reminders 24 to 36 months, auto-sequence by site.
Scripts that convert
- First reply, “Drop a pin on the lot and send 3 photos, wide lot, worst cracks, and existing lines. I will give you a range now.”
- Anchor, “Two coats typically land 1.50–2.40 USD per m² [0.14–0.22 per ft²] plus crack seal at 1.60–3.20 USD per linear m. Re-stripe is 4.50–7.50 USD per stall. Want weekday overnight or weekend day window”
- Weather clarity, “We schedule only with pavement ≥ 10–12 °C and no rain in the cure window. If the forecast shifts, you get an automatic rebook link.”
- Layout nudge, “Confirm stall counts, ADA stalls, and arrows now. New layout without counts causes on-site delays.”
- Close, “I will send the deposit link and closure map. Phase 1 can start Tuesday.”
Metrics to track weekly
| Metric | Target | If below target, do this |
|---|---|---|
| First response time | under 2 minutes | Enable missed call text-back |
| Quote to deposit | 55–75 percent | Show ranges early, add two follow ups |
| Weather reschedule notice | 12–24 hours | Tighten thresholds, automate batch moves |
| Daily km per crew | under 60 km | Rework zones, batch nearby lots |
| On-time open rate | ≥ 95 percent | Enforce cure guardrails, update client ETA |
| Add-on attach, crack + stripe with seal | 30–50 percent | Bundle pricing, one-tap accept |
| Reseal plan opt-in | 40–60 percent | Add at quote, remind at 24 months |
| Review rate | 25–40 percent | Ask at report, remind day 3 and 7 |
Real example, compact
A two-crew striping and seal team in Vaughan added map-measure intake and cure guardrails. In 45 days: 61 lots quoted in under 6 hours median, deposit conversion 63 percent, weather moves batched twice with zero churn, daily km per crew 71 to 42, on-time open 98 percent, reseal plan opt-in 46 percent.
Owner insights
- Map measurement plus three photos is enough to price 80 percent of jobs the same day.
- Weather and cure rules protect reputation, stop re-work.
- Batch routes and phases, not single lots sprayed across town.
- Put reseal as a plan, not a hope.
Setup blueprint in GoHighLevel
- Intake form, lot area m²/ft², crack metres, layout counts, ADA, icons, photos, map pin.
- Knowledge base, menus and limits, cure rules, layout checklist.
- Calendars by zone and phase blocks, buffers and capacity caps.
- Workflows, missed call text-back, estimate builder, weather guardrails, pre-job SMS with closure map, progress notes, after-visit report, reviews, reseal reminders.
- Payments, deposits and staged invoices per phase.
- Dashboards, response time, deposit rate, km per crew, on-time open, plan opt-ins.
- Test on 10 recent lots, tune ranges and thresholds.
FAQs
What temperatures are safe for sealcoat
Plan at pavement and air ≥ 10–12 °C with rising temps and low wind. High humidity slows cure, extend open times accordingly.
How do I size a lot quickly
Use the map outline to get m²/ft², then verify with a perimeter walk. Ask for three photos to catch oil spots and crack density.
How many coats
Oxidized or porous lots need two coats. Newer or lightly worn lots can take one coat with clear expectations.
What if rain enters the forecast
Auto-move the job to the next clear window and notify with a new ETA. Do not apply if rain is likely during the cure window.
How do I quote striping
Count stalls and icons in intake. Re-stripe per stall is cheaper than new layout. New layout needs counts, widths, ADA stalls, arrows, and any curb text.
Do I need deposits
Yes for multi-phase or weekend work, 15 to 30 percent. Use staged invoices per phase.
Commercial next steps
- Deploy the sealcoat and striping snapshot with map measurement, cure guardrails, phase scheduling, and reseal reminders.
- Train CSRs on layout questions and ADA count collection.
- Launch a 24 to 36 month reseal sequence for every finished lot.