GoHighLevel Custom Values: Personalize Everything at Scale

🧩 What Are Custom Values in GoHighLevel?

Custom Values are like smart placeholders you can use anywhere across your GoHighLevel account.

Instead of rewriting the same phone number, URL, or company name in 10 different places, you write it once as a Custom Value—and reuse it everywhere. If something changes later, update it in one spot, and it updates system-wide.

Real-life comparison: Like email merge tags (e.g. {{FirstName}})—but for anything. Think global search-and-replace, but automatic.

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🔄 What Can You Use Custom Values For?

You can use them anywhere GHL accepts text:

• Funnels and websites
• Emails and SMS templates
• Workflows
• Calendars
• Forms and surveys

Some ideas:

• Business name: {{custom_values.business_name}}
• Main phone number: {{custom_values.main_phone}}
• Booking link: {{custom_values.booking_url}}
• Social media profiles
• Custom instructions per client (agencies love this)

🔧 Types of Custom Values

1. Global Custom Values
   • Apply across the whole account (e.g. company name, logo URL)
2. Funnel-specific Custom Values
   • Used within one specific funnel or website
3. Workflow Variables
   • Dynamic values from contacts like {{contact.first_name}} or {{appointment.start_time}}

Pro tip: You can also nest these inside buttons, CTAs or conditions in automation.

💡 Examples for New Users

Let’s say you’re building a funnel for your tutoring service.

• Create a global custom value: {{custom_values.business_name}} = "Fast Track Tutors"
• Add it to your headline: "Why {{custom_values.business_name}} Gets Students Ahead."
• You want to change your brand name later? Just update that one value—it changes everywhere.

Now imagine you run an agency with 15 clients:

• Each subaccount gets its own version of {{custom_values.client_phone}}, {{custom_values.book_call_url}}, etc.
• You clone templates and funnels across clients—no need to edit every detail manually.

🤖 How Custom Values Help Automation

In your workflows, combine Contact Fields with Custom Values.

Example: Appointment Reminder SMS

Hi {{contact.first_name}}, this is {{custom_values.business_name}}.
Your appointment is scheduled for {{appointment.start_time}}.
Please call us at {{custom_values.main_phone}} if you need to reschedule.

This turns a one-size message into a tailored experience for every contact and client—automatically.

🧠 Why Beginners Should Care

If you:

• Manage more than one funnel
• Send the same info repeatedly (like phone, URLs, disclaimers)
• Hate manual edits or find typos days later

Then Custom Values will save you hours.

No coding. No setup delay. Just define a value, reference it, and move on.

🎓 Learn Custom Values in the GoHighLevel Bootcamp

The GoHighLevel Bootcamp covers how to:

• Create custom values from scratch
• Use them in real workflows, emails and pages
• Set up dynamic personalization at scale
• Avoid common beginner mistakes

Perfect if you’re just getting started and want to build like a pro.

🚀 Try It for Yourself

Custom Values are included in every GoHighLevel account. No add-ons. No extra charge.

👉 Start your free trial of GoHighLevel here