GoHighLevel CRM Feature Guide: Every Tool Explained for Future Users
🧩 What is GoHighLevel CRM Made Of?
GoHighLevel isn’t just a CRM—it’s a toolkit designed to automate client communication, sales funnels, and retention. If you've been overwhelmed by scattered apps and clunky integrations, GHL simplifies it all into one dashboard.
This guide breaks down every feature, one by one, and links to full breakdowns for deeper exploration.
📋 GoHighLevel Contact Management Tools
Contact Profiles
Each lead gets a full profile: notes, tags, custom fields, appointments, messages. This is your live client record. Read Full Guide
Contact Tags
Organize and trigger workflows using tags like "New Lead" or "Hot Prospect". Tags segment your list and fuel automations. Read Full Guide
Custom Values
Auto-personalize emails, forms, and texts with saved variables like {{first.name}} or {{appointment.time}}. Read Full Guide
Smart Lists
Live segments that update automatically when contact criteria change. Think "Saved Search" but for leads. Read Full Guide
📅 GoHighLevel Booking and Communication Tools
Calendars
Create and automate booking systems for calls, services or consultations. Integrates with reminders and pipelines. Read Full Guide
Conversations Inbox
Centralized inbox for SMS, email, Messenger, WhatsApp and more. Tag, assign or reply in real time. Read Full Guide
Chat Widget
Embed a live website chat that converts into CRM contacts. Capture leads instantly. Read Full Guide
Conversational Forms
Turn boring forms into chat-style experiences that increase completions. Read Full Guide
🔁 GoHighLevel Automation Tools
Workflows
Automate emails, texts, call triggers, webhooks, task assignments, and more—all visually. Read Full Guide
Campaigns + Triggers
Legacy tools to run sequenced follow-ups and define "if this, then that" conditions. Still useful. Campaigns Guide, Triggers Guide
Pipelines
Track leads by stage, value, and status. Helps you forecast revenue and manage deal flow. Read Full Guide
Forms & Surveys
Build drag-and-drop lead capture forms, quizzes and surveys. Route responses automatically. Read Full Guide
🧠 GoHighLevel AI Tools
Voice AI answers calls, books appointments and handles FAQs.
Workflow AI suggests automations with natural language prompts.
Review AI gets Google reviews automatically after service.
Read Full AI Tools Breakdown
📢 GoHighLevel Marketing & Outreach Tools
Email Builder
Build and automate branded emails with templates or from scratch. Read Full Guide
Funnels
Drag-and-drop sales pages with upsells, checkouts, and triggers. Read Full Guide
SMS & Email Templates
Save your best messages to reuse and standardize replies across workflows. Read Full Guide
Reviews
Request, manage and publish client reviews automatically. Read Full Guide
Social Planner
Schedule posts across Facebook, Instagram, LinkedIn, and GMB from one place. Read Full Guide
💼 GoHighLevel Monetization & Admin Tools
Affiliate Manager
Launch your own affiliate program. Track links, payouts, and signups inside GHL. Read Full Guide
Membership Sites
Create and sell gated content or courses, no Kajabi needed. Read Full Guide
Invoicing + Payments
Send invoices, accept payments, and track revenue inside CRM. Read Full Guide
📊 GoHighLevel Analytics & GoHighLevel Mobile
Reporting & Attribution
Track every source, campaign, and dollar earned. Know what’s working. Read Full Guide
Dashboards
View KPIs, pipeline summaries, campaign metrics and more—all visual. Read Full Guide
Mobile App
Manage leads, calls, SMS, and pipelines on the go. Read Full Guide
🎓 Next Step: Learn GoHighLevel or Launch
Need help setting these up? Join the GoHighLevel Bootcamp to get training on all tools above.
Or dive right in:
👉 Start using GoHighLevel CRM