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1 min read Call Tracking

GoHighLevel Call Tracking: Attribute Leads, Optimize Ads, and Prove ROI

GoHighLevel Call Tracking helps you prove what marketing works. Assign tracking numbers to ads, automate call logging, and tie every lead to a source directly inside your CRM.

TL;DR

  • Assign unique tracking numbers to campaigns
  • Automatically record and log calls in contact profiles
  • Tag leads with source info for ROI tracking
  • Integrate with Google Ads, Facebook, SEO and offline campaigns
  • Trigger automations based on call events

🏆 Start your Highlevel journey today

Learn more

Why Call Tracking Matters in 2025

Most small businesses still rely on phone calls to close deals. But without proper tracking:

  • You can’t tell which ad drove the call
  • ROI is based on guesswork
  • Sales teams don’t follow up consistently

Call tracking gives you clear attribution, lets you optimize spend, and creates a better sales process.

What GoHighLevel Call Tracking Includes

  • Dynamic Number Insertion (DNI): Show different numbers based on visitor source
  • Call Recording: Train staff and review call quality
  • Missed Call Text Back: Automatically text missed callers
  • Call Reporting: View duration, outcomes, and conversion rate
  • Call-Based Automations: Trigger workflows when a call starts, ends, or goes unanswered
  • Call Whisper: Help agents know where the lead came from before they answer

Real-World Example: Roofing Company Optimizes Google Ads

Problem: They spent over €3,000/month on ads but couldn’t prove which calls were converting.

Solution: Used GoHighLevel tracking numbers across Google Ads, website, and flyers. Integrated recordings and automations into sales workflow.

Results:

  • Identified 78% of leads came from Google Ads
  • Paused underperforming keywords
  • Increased booking rate by 24%

Best Practices

  • Use separate numbers for each major ad channel
  • Review call recordings weekly with sales team
  • Use tags or custom fields to classify high-intent leads
  • Combine with SMS/email follow-ups post-call
  • Include DNI script on all ad landing pages

🔗 Activate Call Tracking in GoHighLevel

🎓 Call Attribution Training in GHL Bootcamp

FAQs

Does GoHighLevel provide phone numbers? Yes. You can provision local or toll-free numbers directly inside your account.

Can I listen to past calls? Yes. All calls can be recorded and stored for training or legal compliance.

Does this work with offline ads like postcards? Absolutely. Use unique numbers per channel (flyers, signs, radio, etc.).

Can I automate follow-ups? Yes. Missed calls, completed calls or voicemails can trigger automations.

Can I assign leads by source? Yes. Leads are tagged by source automatically for better pipeline filtering.

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