GoHighLevel Call Reporting & Lead Attribution: Know What’s Working and Double Down
📊 What Is Call Reporting in GoHighLevel?
Call Reporting in GHL lets you track:
- Total inbound and outbound calls
- Answer rate and call duration
- Which agents took the call
- Source attribution (Google Ads, FB, Direct, etc.)
Everything is visualized inside the reporting dashboard, filterable by date, number, tag, or user.
👉 Get Started with GoHighLevel
📞 Track Which Campaigns Drive Calls
Each call is automatically tagged with a source based on:
- Tracking numbers (unique per funnel/ad)
- UTM parameters from clicked links
- Referring pages or contact tags
Example:
See if your Google Ads campaign for “emergency plumber” drives more first-time calls than your SEO blog traffic.
🧩 Multi-Touch Attribution Logic
Attribution tools in GoHighLevel support:
- First-touch: where the lead originated
- Last-touch: what drove the final conversion
- Multi-touch timelines: full journey from lead to close
This means no more guessing where your best leads come from.
👥 Track Team and Agent Performance
You can view:
- Call volume per team member
- Average duration
- Missed vs answered rates
- Conversion triggers tied to each call
Helps train better, route smarter, and reward performance.
💸 Why Attribution = Better ROI
Marketing gets expensive fast. Without attribution, you're flying blind.
With GHL attribution:
- Scale what’s working
- Cut wasteful campaigns
- Justify ad spend with real data
Even small agencies can offer enterprise-grade reporting.
📐 Example Use Case
A real estate agency uses GHL tracking numbers in each campaign:
- Google Ads
- Local SEO landing page
- Instagram DM funnel
They found 70% of inbound calls came from SEO—but Instagram closed faster. They shifted messaging to match.
📘 Attribution Is Built Into the CRM
No need for third-party tools like CallRail or Hyros. Everything lives inside your GoHighLevel CRM, fully linked to:
- Contacts
- Deals
- Workflows
- Reporting dashboard
🎓 Learn Attribution in the Bootcamp
The GoHighLevel Bootcamp walks you through how to set up tracking numbers, apply tags, and connect attribution to campaigns.
🚀 Start Tracking Results the Smart Way
If you’re still running blind, this is your fix.
Attribution and reporting inside GHL turns your data into clear action.