GoHighLevel AI Agent Marketplace 2.0 (LevelUp October 2025 Release)

TL;DR

• The Licensing & Bundles tab allows you to define usage limits, seat counts, and flexible pricing tiers.
• Stripe Connect automates billing, subscriptions, and reseller payouts.
• The Analytics dashboard displays real-time installs, revenue, and user reviews.
• You can now create and sell multi-agent bundles inside the Marketplace.
• All features were added in GoHighLevel’s LevelUp October 2025 Release.

1. What Changed and Why It Matters

Before the LevelUp release, publishing agents required external checkout pages and manual license management. Marketplace 2.0 consolidates everything inside one dashboard.
Now, a creator can:

1. Build an agent using the Agent Builder.
2. Configure pricing and usage limits directly in the app.
3. Publish publicly or privately in the Marketplace.
4. Receive automated payments through Stripe Connect.

This upgrade turns GoHighLevel from a CRM into a monetization engine for AI-powered tools.

2. Marketplace Listing Walkthrough

You can create a listing from: AI Agents → Marketplace → Create Listing.

New Fields and Sections

• Agent Preview Card: add an icon, tagline, and optional demo video.
• License Type Selector: choose between single-use, subscription, or usage-based.
• Pricing Matrix: set recurring prices or token-based costs.
• Bundle Assignment: attach multiple agents under one commercial offer.
• Approval Status: monitor the listing as pending, live, or featured.

Every listing now works like a SaaS product page—complete with pricing, usage details, and support contact.

3. License and Usage Controls

Licensing has become central to Marketplace 2.0.

New Controls

• Seat limit per license.
• Token ceiling and usage alerts.
• Auto-suspend option when the quota is exceeded.

These controls appear under the new Licensing & Bundles tab, letting you manage distribution with precision.

4. Bundled Agent Offers

You can now combine several agents into one unified offer.

Example:
A real-estate bundle could include a Lead Responder, a Follow-Up Agent, and a Review Booster.
Benefits include:

• Shared billing plan.
• Unified installation flow.
• Centralized analytics.
• Higher average order value.

Steps to Create:
Go to Marketplace → Bundles → Create Bundle → Select Agents → Set Price → Publish.

5. Agent Submission Checklist

To get approval for your listing:

• Provide a unique name and clear description.
• Include a working demo conversation.
• Select an accurate license tier.
• Upload a 512×512 brand image.
• Add a valid support email or URL.

The Review Tab, added in October 2025, displays feedback and reasons for rejection, so creators can edit and resubmit quickly.

6. Post-Publish Analytics

Every agent now includes an Analytics Tab showing:

• Daily installs and active licenses.
• Gross revenue and refund totals.
• Customer ratings and reviews.
• Response rates and engagement trends.

You can respond to reviews directly from the dashboard, making it easier to maintain trust and boost visibility within the Marketplace.

7. LevelUp October 2025 Highlights

🆕 Introduced in GoHighLevel LevelUp October 2025:

• New Licensing & Bundles tab.
• Automated Stripe billing and payouts.
• Multi-agent bundle publishing.
• Enhanced post-publish analytics.
• Inline review workflow for submissions.

8. Monetization Workflow

To monetize your agents from build to payout:

1. Connect Stripe under Settings > Billing.
2. Create the AI agent and assign a license tier.
3. (Optional) Add it to a bundle.
4. Publish and wait for approval.
5. Track sales and usage through the Analytics tab.

You can automate notifications with a workflow trigger:

When Agent Published → Send Internal Notification → Start Promotion Sequence.

9. Example Use Case

A marketing agency publishes three agents—Lead Responder, Appointment Closer, and Review Booster—under a single bundle for $97 per month.
Clients install the bundle, usage limits protect resources, and Stripe automatically pays the agency.
This setup creates recurring revenue without manual invoicing.

10. Best Practices

• Include a demo video or conversation link.
• Keep titles short (under 45 characters).
• Enable auto-suspend for usage overages.
• Request reviews early to gain momentum.
• Bundle related agents to increase customer lifetime value.

11. Advanced Tip

Set up a custom domain for Marketplace referrals:

youragency.com/agents → redirect to the official listing with your affiliate parameter ?fp_ref=details.
This creates a cleaner user experience and helps track affiliate traffic.

FAQ

Q1: Can I limit agent access to certain clients or sub-accounts?
Yes. Licenses can be restricted per sub-account or usage group.

Q2: How do I receive payouts?
Stripe Connect automatically sends weekly payouts once your account and tax information are verified.

Q3: Can I change pricing after publishing?
Yes. New customers see the updated rate; existing customers remain on their original plan unless auto-upgrade is enabled.

Q4: What if my agent submission is rejected?
You will see inline feedback inside the Review tab so you can fix issues and resubmit quickly.

Q5: Does this Marketplace work with AI Employees like Voice AI or Workflow AI?
Yes. The Connector Registry allows Voice AI and Workflow AI to trigger custom agents seamlessly.

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