GoHighLevel Agency Unlimited Plan Explained (2026)
TLDR
Agency Unlimited ($297/mo) is the minimum plan for serious agencies. Unlimited sub-accounts, full automation, API access, white-label branding, and client scalability. Required before SaaS Pro. Extended 30-day trial available.
✅ HighLevel 30-Day Free Trial
What the Agency Unlimited Plan Is
Agency Unlimited is the core agency tier in GoHighLevel.
It removes all structural limits imposed by the $97 Starter plan and allows you to run an actual client operation without workarounds.
This is the plan most agencies stay on long-term unless they move into SaaS resale.
Agency Unlimited Pricing (2026)
| Plan | Monthly Price | Sub-Accounts | Intended User |
|---|---|---|---|
| Starter | $97 | 3 | Solo users, freelancers |
| Agency Unlimited | $297 | Unlimited | Agencies, consultants |
| SaaS Pro (add-on) | +$497 | Unlimited | SaaS resale |
Agency Unlimited is required before SaaS Pro can be added.
What You Get with Agency Unlimited
| Feature | Included | Notes |
|---|---|---|
| Unlimited Sub-Accounts | Yes | No client cap |
| CRM & Pipelines | Yes | Per client |
| Funnels & Websites | Yes | Unlimited |
| Workflows & Automations | Yes | Cross-account capable |
| Email + SMS | Yes | Usage-based costs apply |
| White-Label Branding | Yes | Domains, logo, app name |
| API Access | Yes | Required for scale |
| Mobile App | Yes | Branded |
| AI Tools | Yes | Usage-based |
Nothing critical is locked behind SaaS Pro except automated rebilling and SaaS packaging.
Unlimited vs $97 Starter, Real Differences
| Area | Starter ($97) | Unlimited ($297) |
|---|---|---|
| Sub-Accounts | 3 max | Unlimited |
| Client Onboarding | Manual, limited | Scalable |
| White-Label Depth | Minimal | Full |
| API Access | Partial | Full |
| Agency Operations | Constrained | Proper |
| SaaS Upgrade Eligible | No | Yes |
If you manage more than 2 clients, Starter stops making sense financially and operationally.
Who Agency Unlimited Is For
This plan fits you if:
- You run a marketing agency
- You manage multiple local businesses
- You sell funnels, automation, CRM, or lead gen
- You want standardized delivery
- You plan SaaS Pro later
If you only manage one business, Unlimited is unnecessary.
If you manage clients, Starter is a bottleneck.
✅ HighLevel 30-Day Free Trial
Common Agency Use Cases
Lead Generation Agencies
Centralized pipelines, automated follow-up, reporting per client.
Local Service Marketing
One snapshot, duplicated across unlimited businesses.
Consultants
CRM + automation bundled into retainers.
White-Label CRM Delivery
Client-facing platform under your brand without SaaS rebilling.
Costs to Expect Beyond $297
Agency Unlimited covers platform access only.
You still pay for:
| Cost Type | Notes |
|---|---|
| SMS & Calls | Usage-based (LC Phone/Twilio) |
| SMTP or LC Email | |
| Domains | Per brand |
| AI Usage | Consumption-based |
| Payment Fees | Only if SaaS Pro enabled |
These are not hidden fees, they scale with usage.
Agency Unlimited + SaaS Pro (Preview)
Agency Unlimited is the required base for SaaS Pro.
SaaS Pro adds:
- Automated client billing
- SaaS plans and pricing
- Usage rebilling
- Client self-signup
- Revenue dashboards
If SaaS resale is on your roadmap, Unlimited is step one.
14-Day vs 30-Day Free Trial
Official GoHighLevel trial: 14 days
Through this offer, you get an exclusive 30-day extended trial:
👉 https://www.gohighlevel.com/details-ai-agency-white-label
Use the extra time to:
- Onboard real clients
- Test workflows at scale
- Validate delivery speed
- Stress-test automations
Zoltan Juhasz
FAQs
Is Agency Unlimited required for agencies?
Yes. Any agency managing more than a few clients will hit limits on Starter quickly.
Can I resell HighLevel on Unlimited?
You can deliver it as part of services. Automated SaaS resale requires SaaS Pro.
Does Unlimited include white-label branding?
Yes. Domains, logo, colors, and mobile app branding are included.
Can I downgrade later?
Yes, but you will lose unlimited sub-accounts.