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2 min read Starter Plan Explained

GoHighLevel $97 Starter Plan Explained (2026)

The GoHighLevel $97 Starter plan is the most affordable tier for solo businesses, freelancers, and early agencies. You get full CRM + automation, funnels, SMS/email, workflows, and up to 3 sub-accounts. We explain what you get, who it’s best for, and how it compares to higher tiers.

TLDR
Starter at $97/mo gives core automation, CRM, SMS/email, funnels, workflows, booking calendars + up to 3 sub-accounts, ideal for small teams and freelancers testing GoHighLevel. Extended 30-day free trial included.

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What the $97 Starter Plan Includes

FeatureIncludedNotes
CRM & PipelinesYesTrack leads and deals
Funnels & WebsitesYesDrag-and-drop pages
Email & SMS MarketingYesVia Twilio/LC Phone + SMTP
Automations & WorkflowsYesTriggers, sequences
Booking CalendarsYesScheduling + reminders
AI Tools (Chat/Content)BasicLimited usage
Sub-AccountsUp to 3Manage small client base
API AccessYes (some)Connect core tools

Starter delivers a surprisingly full stack for solo businesses, local services, and early agencies with limited clients, replacing multiple tools under one roof.

Who Should Use Starter

Best Fit

  • Solo consultants, coaches
  • Freelancers handling a few clients
  • Local businesses needing a single branded marketing stack
  • Service providers focused on CRM + automation over tool sprawl

You get enough features to automate messaging, build funnels and track pipelines for one business and a couple of clients without paying higher agency prices.

Starter vs Unlimited vs SaaS Pro

PlanMonthly PriceBest ForSub-AccountsKey Differentiators
Starter$97Solo & small teams3Core CRM, automation, SMS/email, funnels
Unlimited$297Growing agenciesUnlimitedFull agency scale, API integrations
SaaS Pro$497White-label SaaSUnlimitedResell platform, advanced rebilling

The Starter tier gets you most core capabilities but caps how many clients you can onboard directly. Unlimited removes that cap, and SaaS Pro adds white-label resale and billing automation.

Important Considerations

Usage Fees
SMS, email, voice, AI actions often incur usage costs paid through the platform wallet. These vary by volume and channel.

Sub-Account Limits
Starter lets you host up to 3 accounts total, meaning 1 for your business and 2 for clients if needed. Unlimited removes that cap.

How to Get the Most from Starter

  1. Import contacts and segment them
  2. Set up pipelines for lead stages
  3. Build a funnel + capture forms
  4. Connect SMS and email providers
  5. Create automations for follow-up
  6. Use workflows to reduce manual tasks

This setup replaces standalone tools and saves on monthly licensing compared to multiple subscriptions.

HighLevel Pricing Plans 2026
GoHighLevel pricing in 2026 starts at USD 97 per month for single-location businesses and scales to full white-label SaaS platforms for agencies. This guide breaks down every HighLevel plan, features, limits, hidden costs, and which tier actually fits your use case.
GoHighLevel Playbooks and Marketing Automation for AgenciesZoltan Juhasz

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FAQs

Does Starter include AI tools?
Yes, basic conversation and content AI access is included, but advanced or rebilling features typically require higher tiers.

Can I resell accounts on Starter?
Starter lets you host multiple sub-accounts manually but does not enable automated SaaS mode or full rebilling features.

Is the 30-day trial real?
Officially GHL offers a 14-day trial, but through this affiliate offer you get an extended 30-day trial to explore all features.