Generative AI Content and Visual Automation: produce ads, email copy and landing visuals, then A-B test and distribute in GoHighLevel

TLDR
Use AI writers and image generators to create ad copy, emails and landing visuals. Store assets in GoHighLevel, build A-B variants for funnels and broadcasts, push distribution through email, SMS and Social Planner, then attribute revenue with UTMs and pipelines.

Who this helps

Agencies, solo founders, ecommerce and service businesses that need fast creative production, clean testing and measurable outcomes.

What you will build

• Prompt templates for ads, emails and LP sections
• Image specs for square, story and hero banners
• A-B testing in GoHighLevel funnels and email broadcasts
• Automated distribution via email, SMS and Social Planner
• Attribution using UTMs, Pipelines and revenue stages

Prerequisites

• GoHighLevel sub-account with Funnels, Workflows, Email, SMS, Social Planner and Pipelines active
• AI writer and image generator of choice
• Brand voice notes, product facts, testimonials, legal disclaimers
• UTM standard, example: utm_source, utm_medium, utm_campaign, utm_content

Step 1 - set creative goals and variants

Define the job to be done, one line each.

• Awareness ad, click objective
• Lead magnet email, form submit objective
• Product page hero, add to cart objective
  Decide variants now, example: 2 headlines, 2 hero images, 2 CTA buttons. Keep one variable per test.

Step 2 - generate copy with AI writers

Use short prompts that include audience, product facts, tone and offer.

Ad headline prompt
“Write 10 short, punchy headlines for {{product}} targeting {{audience}}. Max 40 characters. Include one benefit and one concrete outcome. No hype words.”

Email sequence prompt
“Create a 3 email sequence for {{offer}}. Email 1 teaser, Email 2 proof, Email 3 deadline. Tone, calm and direct. Include subject, preheader, body, CTA. Keep sentences under 14 words.”

Landing block prompt
“Write hero section copy for {{product}}. H1 under 7 words. Subhead under 14 words. 3 bullets with quantifiable outcomes. CTA label options, 3.”

Save the best two options for each element. Edit for accuracy and claims.

Step 3 - generate visuals with image tools

Create 2 to 3 variants for each placement.

Specs to follow

• Square feed, 1080x1080 px
• Story or Reels, 1080x1920 px
• Link preview or blog hero, 1200x628 px
• LP hero retina, 2400x1000 px target, compress to under 250 KB

Alt text template
“{{product}} for {{audience}} showing {{key outcome}}. Clean background, readable text.”

Name files clearly, example: hero_A_green-cta.jpg, hero_B_blue-cta.jpg.

Step 4 - assemble assets in GoHighLevel

1. Media Library, upload images and keep names versioned
2. Email Builder, create Email A and Email B
3. Funnels, duplicate the page, set Variant A and Variant B
4. Save content blocks as snippets you can reuse

Step 5 - wire up A-B tests

Funnels

• Use Split Test on the funnel step, set 50-50 traffic split
• Test only one thing per step, headline or hero or CTA
• Add UTM parameters to incoming ads and emails so reporting is clean

Emails

• Create two broadcasts, List A and List B, or segment your Smart List 50-50
• Subject A vs Subject B, or Body A vs Body B, not both in the same send
• Keep send time fixed so timing does not pollute the result

SMS

• Short A-B is fine, first line hook or CTA wording
• Do not test more than one variable at a time

Step 6 - distribute from GoHighLevel

• Email, send the two broadcasts to their respective segments
• SMS, send the two versions to their matching segments, include short link with UTMs
• Social Planner, schedule organic posts that reuse the same headline and image pair
• Ads, upload the winning AI assets to your ad platforms, keep UTMs consistent so clicks resolve into the same funnel

Step 7 - attribute outcomes

Use the same UTM scheme across ads, emails and social. Example:
utm_source=email&utm_medium=campaign&utm_campaign=lp_hero_test&utm_content=headline_A
Create a Pipeline with stages: New lead, Qualified, Booked, Paid. Move contacts automatically when forms or checkouts fire. Report by UTM and by variant label.

Step 8 - read results and iterate

• Funnels, compare variant conversion after 300+ visits or 14 days
• Email, compare open and click rate after at least 500 sends per variant
• SMS, compare reply rate and tracked clicks
• Pick the winner, ship it everywhere, then plan the next single-variable test

Copy blocks you can paste

Hero H1 options

• “Faster client follow-ups”
• “Ads that pay for themselves”
• “Bookings in minutes”

CTA labels

• “Get the template”
• “Start free trial”
• “See how it works”

Subject lines

• “Ready for 2x faster bookings”
• “Proof inside, 3 quick wins”
• “Short update, 1 link”

SMS
“{{first_name}}, want the {{product}} quickstart? 3 steps, 2 minutes. {{short_url}}”

Troubleshooting

• Images look soft, export at 2x then compress, keep text under 20 percent of the area
• Email click rate flat, check link placement, add a single button above the fold
• Funnel test inconclusive, reduce variables and run longer, traffic might be too small
• UTMs missing, set them at source, not at redirect links
• Slow pages, compress images under 250 KB, lazy load below the fold

Recommended next actions

• Turn each proven creative into a reusable block or Snapshot
• Build a 90 day testing calendar, one variable per week
• Refresh AI prompts monthly using objections from Conversations

CTA

Spin up a clean sub-account and run this stack today:

• Try GoHighLevel:
• https://www.gohighlevel.com?fp_ref=details
• Learn faster with Bootcamp:
• https://www.gohighlevel.com/bootcamp?fp_ref=details

FAQ

How do I run an honest email A-B test in GoHighLevel
Create two broadcasts with equal audience sizes, same send time, one variable changed. Example, subject only. Compare open and click. Keep the rest identical.

Can I split test funnel pages
Yes. Use the Split Test feature on the funnel step. Send 50 percent of traffic to Variant A and 50 percent to Variant B, then compare conversion.

Where should I store prompts and brand rules
Keep a shared doc with approved prompts, claims, tone and disclaimers. Link it inside your GHL sub-account notes or dashboard so writers can find it.

What image sizes should I target
Square 1080x1080, story 1080x1920, link preview 1200x628, LP hero around 2400x1000 then compress under 250 KB.

How do I attribute revenue to creatives
Use consistent UTMs, then move contacts through Pipeline stages automatically when forms, bookings or checkouts fire. Report revenue by UTM and by variant.

What if legal wants copy control
Lock final copy in snippets and Snaps. Require approval before broadcasts. Keep a change log for compliance.