Will this show dashboard examples inside HighLevel?

Yes. The focus includes building dashboards that prove ROI inside HighLevel without exporting spreadsheets.

Is there a recording if I cannot attend live?

A recording may be available depending on the host. Register to receive event updates and access details.

28 Jan 2026 2 min read Live with Richard Whirley

From Click to Close: Smarter Tracking With HighLevel (Live Masterclass)

Q: Is this masterclass beginner-friendly?

Yes. It is designed for HighLevel users and focuses on practical tracking and attribution setup. You should already understand the basics of contacts, opportunities and pipelines.

Q: Does it cover Google Ads and Facebook tracking?

Yes. The session covers UTMs and click IDs and how to connect them to pipelines so opportunities and revenue have a clear source.

Q: Is this only for agencies?

No. It applies to any business using HighLevel and wanting to tie marketing sources to opportunities and closed revenue.

Struggling to prove where revenue really comes from in HighLevel? This live masterclass shows how to move from contact-level guessing to opportunity-level attribution that actually reflects revenue reality.

TLDR

Learn opportunity-based attribution inside HighLevel
Connect UTMs, click IDs and pipelines correctly
Build ROI dashboards without exporting data
Identify broken tracking before it costs you deals
Live, free masterclass with a HighLevel Certified Admin

on January 29, 12:00 PM EST
Live with Richard Whirley, Founder of System X Designs

👉 Register here:
https://www.gohighlevel.com/masterclass-richardwhirley?fp_ref=details

Why This Masterclass Exists

Most HighLevel accounts track clicks.
Very few track revenue correctly.

The usual problem:

UTMs stop at the contact level
Opportunities get created without attribution
Pipelines lose source data
ROI reporting turns into guesswork or spreadsheets

Result: arguments instead of answers.

This session focuses on fixing that.

What You Will Learn

1. Opportunity-Level Attribution

Stop asking “where did this contact come from”
Start answering “what produced this revenue”

You will see how to:

Pass UTMs and click IDs into opportunities
Preserve source data across pipeline stages
Attribute closed deals to real traffic sources

2. Clean UTM and Click ID Mapping

If your UTMs break mid-funnel, reporting lies.

Covered topics:

Correct UTM structures for HighLevel
Google Ads click ID handling
Facebook click tracking consistency
Preventing data loss during automation steps

3. ROI Dashboards Inside HighLevel

No CSV exports. No external BI tools.

You will learn how to:

Build dashboards tied to opportunities, not contacts
Show revenue per channel clearly
Compare paid vs organic vs referral sources
Present results clients actually understand

4. Detect Broken Tracking Early

Tracking failures rarely announce themselves.

This session shows:

Common silent attribution failures
Where HighLevel tracking usually breaks
How to audit pipelines and automations
How to fix issues before performance drops

Meet the Guest: Richard Whirley

Richard Whirley
Founder, System X Designs
HighLevel Certified Admin

Richard works primarily with:

Multi-location businesses
Agencies managing multiple pipelines
Teams dealing with inconsistent attribution

His specialty:
Replacing contact-level reporting with opportunity-based attribution that ties clicks directly to revenue.

If your team debates where revenue came from, his systems remove the debate.

Who Should Attend

This masterclass is a strong fit if:

You run paid traffic into HighLevel
You manage multiple pipelines or locations
You report ROI to clients or stakeholders
You suspect your tracking is “mostly working”
You want proof, not assumptions

If you only look at contact sources and hope for the best, this session will challenge that setup.

Live Session Details

Topic: From Click to Close, Smarter Tracking with HighLevel
Date: January 29
Time: 12:00 PM EST
Format: Live masterclass
Cost: Free

👉 Secure your spot:
https://www.gohighlevel.com/masterclass-richardwhirley?fp_ref=details

Prove Where Revenue Comes From in HighLevel

Stop guessing. Learn how to connect clicks, opportunities and revenue with clean attribution that holds up under scrutiny.

Register for the Live Masterclass

FAQ

Is this masterclass beginner-friendly?

Yes, but it assumes you already use HighLevel and pipelines.

Does it cover Google Ads and Facebook tracking?

Yes. UTMs and click IDs for both are addressed.

Is this only for agencies?

No. It applies to any business using HighLevel to track revenue.

Will this show live dashboard examples?

Yes. The focus is on practical, in-platform reporting.

Is the session recorded?

Typically yes, but live attendance is recommended for full context