Create Seasonal Revenue Boosters: Automating Campaigns for Holidays and Events in GoHighLevel

TLDR:
Set a seasonal calendar, craft simple offers, segment your audience, then schedule email, SMS, and reminder workflows at fixed T minus timelines. Include same day push and T plus win back. Track ROI in pipelines and repeat next season.

Why seasonal automation works

• Demand spikes on predictable dates, so you can template once and rerun.
• Scarcity raises response rate, SMS and reminders lift show up and purchase rates.
• Bundles and prepaid packages raise average order value.

Step by step

1. Build your seasonal calendar

List 6 to 12 events that fit your niche.
Examples: Valentine’s Day, Mother’s Day, back to school, Black Friday, first snow, spring clean, tax season, graduation week, local festivals.

2. Define the offer structure

Keep it simple.

• Prepaid bundle, example 3, 5, or 10 sessions with 10 percent off.
• Seasonal add on, example free whitening for dental clean, free sealant with driveway coat.
• Gift card, example buy 100 EUR, get 20 EUR bonus.

3. Segment smart lists

Use tags and behavior.

• Past buyers in this season last year.
• Quote sent but not purchased.
• Engaged in last 30 days, clicked but did not convert.
• Lapsed 90 days with high LTV.

4. Build the campaign timeline

Automate messaging around the date. For a target date D:

• T minus 21 days, first email, preview offer and early access.
• T minus 14 days, SMS to engaged list, link to booking or checkout.
• T minus 7 days, email plus SMS, add a countdown timer on page.
• T minus 1 day, SMS reminder, last chance for bonus.
• Day D, same day push, short SMS with one tap link.
• T plus 1 day, missed it, extended 24 hours for engaged users only.
• T plus 14 days, win back sequence, smaller bonus.

5. Automate with GoHighLevel

• Workflows: triggers by date, tag, or smart list, branch on engagement.
• Emails and SMS: use custom values for offer code, deadline, location.
• Calendars and funnels: send to booking pages or checkout.
• Pipelines: create a Seasonal stage to track conversions and revenue.
• Reviews: auto request 24 to 48 hours after service to fuel the next season.

6. Examples by niche

• HVAC, spring tune up, T minus 30 day early bird, weather triggered reschedules.
• Nail salon, Mother’s Day duo package, gift card upsell at checkout.
• Tutors, back to school assessment, bundle 5 sessions, SMS to parents at 17.00.
• Cleaning, spring deep clean plus quarterly plan, skip month toggle in portal.
• Food truck, festival pre orders, route SMS with live ETA link.

7. Measure and repeat

Track open, click, booking, payment, and reviews.
Benchmarks to beat, adjust per niche:

• Email open 30 to 45 percent, SMS click 8 to 15 percent.
• Booking conversion 10 to 25 percent of engaged list.
• Review capture rate 15 to 30 percent post service.

Goal

Give you a repeatable system to run profitable seasonal campaigns with GoHighLevel, with minimal manual work.

FAQ

Q: How many seasonal campaigns should I run each year
Six to twelve. Too few leaves money on the table, too many causes fatigue.

Q: Email or SMS first
Use email for the first touch, use SMS for the last seven days and same day push.

Q: How do I avoid unsubscribes
Segment tightly, suppress recent buyers, cap SMS to 2 to 3 messages per campaign.