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Create a Branded Client Portal with GoHighLevel: Boost Retention and Perceived Value

Give your clients a branded experience with a GoHighLevel-powered portal. White-label everything from the login screen to the CRM tools inside. It increases client retention, makes your service feel like software, and scales your revenue.

TL;DR

  • GoHighLevel lets you white-label the entire client experience
  • Clients log in to your branded domain and dashboard
  • Portal includes CRM, automation, calendar, messages, and reporting
  • Works great for SaaS offers, agencies, and consultants

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What Is the GoHighLevel Client Portal?

The client portal is the frontend your users see:

  • Your logo and brand colors
  • Your domain name (e.g. app.yourcompany.com)
  • Their login credentials and access rights
  • Tools like funnels, calendars, pipelines, email marketing, and reporting

It’s their gateway to your software-as-a-service (even if it’s powered by GoHighLevel in the backend).


Why It Matters for SaaS and Agencies

Clients feel like they’re using your software, not just getting your service.

  • Boosts retention and perceived value
  • Reduces client churn
  • Differentiates your offer from generic agencies
  • Turns you into a product provider, not just a contractor

Key Features of the Client Portal

  • Branded Login Page: Your URL, not GoHighLevel’s
  • Role-Based Access: Control what clients see
  • Modular Tools: CRM, funnels, calendars, forms, reviews
  • Live Chat & Messaging: Centralize communication
  • Custom Menu Items: Add help docs, upgrade links, or your store

How to Set Up Your White Label Portal

  1. Enable SaaS Mode (optional but recommended)
  2. Customize Domain: Set up CNAME to your white-label URL
  3. Apply Branding: Logo, colors, favicon, support links
  4. Control Access: Assign roles and user permissions
  5. Install Snapshots: Preload accounts with your automation and templates

Use Case Example: SEO Agency

Before:

  • Sent monthly PDFs via email
  • Clients asked for updates constantly

After:

  • Clients log in to branded portal to view reports
  • Can schedule meetings, approve content, and view pipeline
  • Agency now bills monthly for platform access too

Ideas to Maximize the Client Portal

  • Embed Loom videos inside the dashboard for onboarding
  • Add a feedback form or ticketing tool for support
  • Show ROI and analytics using custom reports
  • Promote upsells directly inside their dashboard (upgrade buttons)

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🔐 Try GoHighLevel and Launch Your Portal


FAQs

Do I need a separate domain for the portal? Yes, set up a white-label subdomain for best experience (like dashboard.yoursite.com).

Will clients know it’s GoHighLevel? Not unless you tell them. Branding removes all GHL logos.

Can I customize what they see? Yes. Use roles and permissions to limit features.

Can I resell access to the portal? Absolutely. This is the core of the SaaS Mode.

Is this secure and private? Yes. GoHighLevel handles infrastructure. You manage access.