Create a Branded Client Portal with GoHighLevel: Boost Retention and Perceived Value
TL;DR
- GoHighLevel lets you white-label the entire client experience
- Clients log in to your branded domain and dashboard
- Portal includes CRM, automation, calendar, messages, and reporting
- Works great for SaaS offers, agencies, and consultants
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What Is the GoHighLevel Client Portal?
The client portal is the frontend your users see:
- Your logo and brand colors
- Your domain name (e.g. app.yourcompany.com)
- Their login credentials and access rights
- Tools like funnels, calendars, pipelines, email marketing, and reporting
It’s their gateway to your software-as-a-service (even if it’s powered by GoHighLevel in the backend).
Why It Matters for SaaS and Agencies
Clients feel like they’re using your software, not just getting your service.
- Boosts retention and perceived value
- Reduces client churn
- Differentiates your offer from generic agencies
- Turns you into a product provider, not just a contractor
Key Features of the Client Portal
- Branded Login Page: Your URL, not GoHighLevel’s
- Role-Based Access: Control what clients see
- Modular Tools: CRM, funnels, calendars, forms, reviews
- Live Chat & Messaging: Centralize communication
- Custom Menu Items: Add help docs, upgrade links, or your store
How to Set Up Your White Label Portal
- Enable SaaS Mode (optional but recommended)
- Customize Domain: Set up CNAME to your white-label URL
- Apply Branding: Logo, colors, favicon, support links
- Control Access: Assign roles and user permissions
- Install Snapshots: Preload accounts with your automation and templates
Use Case Example: SEO Agency
Before:
- Sent monthly PDFs via email
- Clients asked for updates constantly
After:
- Clients log in to branded portal to view reports
- Can schedule meetings, approve content, and view pipeline
- Agency now bills monthly for platform access too
Ideas to Maximize the Client Portal
- Embed Loom videos inside the dashboard for onboarding
- Add a feedback form or ticketing tool for support
- Show ROI and analytics using custom reports
- Promote upsells directly inside their dashboard (upgrade buttons)
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🔐 Try GoHighLevel and Launch Your Portal
FAQs
Do I need a separate domain for the portal? Yes, set up a white-label subdomain for best experience (like dashboard.yoursite.com).
Will clients know it’s GoHighLevel? Not unless you tell them. Branding removes all GHL logos.
Can I customize what they see? Yes. Use roles and permissions to limit features.
Can I resell access to the portal? Absolutely. This is the core of the SaaS Mode.
Is this secure and private? Yes. GoHighLevel handles infrastructure. You manage access.