Case snippets, three line proof you can verify

TLDR

Write three lines for each win, before, action, after. Include the timeframe and where the number came from, GA4, Stripe, CRM. Put one strong snippet under pricing and another near a CTA. Update the set monthly and retire anything older than 180 days.

Who this helps

You have paying users and a few measurable outcomes. You want proof that reads like a real person, not a case study PDF.

The format, three lines, always the same

1. Before, state the baseline and the blocker, for example, “20 qualified leads per month, no follow up system.”
2. Action, name the specific change, for example, “Launched the intake funnel and a 7 day follow up inside GHL.”
3. After, give the result, the timeframe, and the source, for example, “38 qualified leads in 30 days, counted in GA4 and our CRM.”

Keep names simple, use first name and role if allowed. Avoid adjectives. Numbers, timeframe, and source do the work.

How to collect the facts without friction

• Look at recent tickets, call notes, or support chats, then pick clear wins with numbers.
• Ask the customer to confirm the baseline and the 30 day result, keep it to one reply.
• Grab a redacted screenshot, GA4 for conversions, Stripe for revenue, CRM for leads.
• Save a small set of fields, niche, use case, before value, after value, days, source name, screenshot id.

Examples you can steal

• “8 demos per month, no reminders. Added calendar routing and a 7 day follow up. 17 demos in 30 days, CRM export.”
• “3 percent checkout rate, confusing steps. Switched to one page checkout. 4.6 percent in 14 days, GA4 funnel report.”
• “List cold for months, no warmup. Set rules and daily caps. 18 percent reply rate in 21 days, inbox screenshots.”

Where to place snippets so they work

• Under pricing math, one snippet, same use case as the page, number, timeframe, source.
• Near the first CTA, a compact snippet beside two short quotes.
• On comparison pages, a side by side row, our result, their baseline, each with a source.
• On your proof wall, a grid of snippets with a “view source” link.

Keep it fresh and safe

• Replace anything older than 180 days.
• Update numbers after plan changes or pricing updates.
• Redact emails, order ids, and any private data in screenshots.
• Add one sentence on the proof wall, results vary by use case and effort.

Do and do not

• Do write in plain words, one idea per line.
• Do confirm numbers and keep the source visible.
• Do match snippets to the page topic, pricing, migration, niche.
• Do not stack three snippets in a row, one strong example beats three weak ones.
• Do not edit claims or stretch timeframes.
• Do not bury sources in footnotes, put them in the line.

Metrics to watch

• Snippet view rate, target 60 percent plus on engaged sessions.
• LP CTR lift after adding a snippet under pricing, target plus 10 to 20 percent.
• Paid conversion lift on pages with a matched snippet, target plus 5 to 15 percent.
• Refund rate, aim down 10 to 20 percent as expectations get clearer.

Troubleshooting

• If numbers feel thin, switch to outcomes that happen in 14 to 30 days, demos, booked calls, forms, first revenue.
• If readers doubt accuracy, add the “view source” link and keep screenshots crisp and redacted.
• If CTR does not move, place the snippet closer to the pricing block and cut any fluff around it.
• If upkeep drifts, block 30 minutes on the first Monday of each month to swap in fresher items.

Copy you can paste

• Ask for confirmation, “Can I quote this exactly, 38 qualified leads in 30 days, counted in GA4 and your CRM. If yes, I will add your first name and role.”
• On page label, “Result in 30 days, GA4 plus CRM.”
• Proof wall note, “Numbers include timeframe and source, screenshots are redacted.”

FAQ

How long should a snippet be
Three short lines. Readers scan, not study.

Can I use revenue numbers
Yes if the customer agrees and a Stripe screenshot backs it. Redact sensitive items.

What if results vary by niche
Write separate snippets by niche and place them on the right pages.

How often should I update snippets
Check monthly, replace items older than 180 days, and refresh after plan or pricing changes.

Do I need permission to name the person
Yes. If permission is unclear, use first name and role or anonymize and keep the source visible.