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Building Membership & Subscription Sites in GoHighLevel

Want a membership site with retention logic, upgrade paths, and turnkey automation?

TLDR: Turn content, services, or recurring value into subscription-based revenue using GoHighLevel’s membership tools, automation, and gating logic.


Why subscription models matter

  • Predictable, recurring income versus one-off sales
  • Better customer lifetime value (LTV)
  • Easier upselling and tiered access
  • Helps smooth cash flow and scale consistently

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Key components of a membership site

  • Access gates & roles – control who sees what content
  • Subscription billing – recurring payment setup
  • Content sequencing / drip – control when members see modules
  • Renewal, pause, cancel logic – handle subscription lifecycle
  • Member experience – login area, progress, exclusives
  • Automation & retention – emails for renewals, churn prevention, upgrades

Steps to build a membership site

  1. Define tiers & benefits – Basic, Premium, VIP, whatever fits your offer
  2. Build content plan – modules, freebies, drip schedule
  3. Set up billing – recurring payments, trial periods, grace windows
  4. Gate content – use tags / roles so only paying members access certain lessons
  5. Automate journeys – onboarding, renewal reminders, lapsed account flows
  6. Build member dashboard – show progress, updates, status
  7. Monitor & optimize – retention metrics, content performance, upgrades

Example framework (generic)

  • Tier 1: $29/month – access to core content
  • Tier 2: $79/month – plus coaching calls, group Q&A
  • Drip: release one module every week
  • Automations: renewal notice 3 days before, downgrade paths
  • Membership area: tier-based access, downloads, progress status

Common mistakes to avoid

  • Free access too early (weakens value)
  • No retention flow (members drop off silently)
  • Poor content structure (members feel lost)
  • Ignoring billing states (failed payments, expiration)
  • No upgrade / cross-sell offers


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