Building Membership & Subscription Sites in GoHighLevel
Want a membership site with retention logic, upgrade paths, and turnkey automation?
TLDR: Turn content, services, or recurring value into subscription-based revenue using GoHighLevel’s membership tools, automation, and gating logic.
Why subscription models matter
- Predictable, recurring income versus one-off sales
- Better customer lifetime value (LTV)
- Easier upselling and tiered access
- Helps smooth cash flow and scale consistently
🏆 Start your Highlevel journey today
Key components of a membership site
- Access gates & roles – control who sees what content
- Subscription billing – recurring payment setup
- Content sequencing / drip – control when members see modules
- Renewal, pause, cancel logic – handle subscription lifecycle
- Member experience – login area, progress, exclusives
- Automation & retention – emails for renewals, churn prevention, upgrades
Steps to build a membership site
- Define tiers & benefits – Basic, Premium, VIP, whatever fits your offer
- Build content plan – modules, freebies, drip schedule
- Set up billing – recurring payments, trial periods, grace windows
- Gate content – use tags / roles so only paying members access certain lessons
- Automate journeys – onboarding, renewal reminders, lapsed account flows
- Build member dashboard – show progress, updates, status
- Monitor & optimize – retention metrics, content performance, upgrades
Example framework (generic)
- Tier 1: $29/month – access to core content
- Tier 2: $79/month – plus coaching calls, group Q&A
- Drip: release one module every week
- Automations: renewal notice 3 days before, downgrade paths
- Membership area: tier-based access, downloads, progress status
Common mistakes to avoid
- Free access too early (weakens value)
- No retention flow (members drop off silently)
- Poor content structure (members feel lost)
- Ignoring billing states (failed payments, expiration)
- No upgrade / cross-sell offers