Build & Sell Templates, Funnels, SOPs, and Automations with GoHighLevel

Why Templates and Automations Sell

Most business owners don’t want to start from scratch. They want a shortcut.

• A funnel template that already converts.
• An automation workflow that books calls while they sleep.
• An SOP pack that helps their VA run marketing consistently.

If you’ve solved a problem once in GoHighLevel, that solution can be repackaged as a digital product.

📌 Insight: Agencies that sell templates report faster client onboarding and 25–30% lower support costs, because customers buy a ready-made framework.

Step 1: Pick Assets with High Market Demand

Strong digital products in the GoHighLevel ecosystem:

• Funnels → appointment funnels, webinar funnels, e-commerce funnels.
• Workflows → missed-call text backs, lead nurturing, review requests.
• SOPs → onboarding sequences, client handoff docs, campaign launch checklists.
• Templates → email sequences, landing pages, ad scripts.

💡 Example: A coach packaged a 6-email “course launch” sequence and sold it as a $37 micro-product. The same template bundled with a funnel was sold as a $297 snapshot.

Step 2: Package Like a Real Offer

Don’t sell “templates.” Sell outcomes.

• Instead of “Dentist Funnel Template,” frame it as: “New Patient Generator: Plug-and-Play Funnel for Dentists.”
• Instead of “Automation Workflow,” say: “Never Miss a Lead: Automated Text-Back System.”

📌 Insight: Naming your digital products like solutions, not files, increases conversion by 2–3x.

Step 3: Automate Delivery

Use GoHighLevel’s membership sites or integrations to:

1. Deliver files automatically after payment.
2. Bundle tutorials inside a member area.
3. Upsell recurring services (maintenance, updates, community access).

🔗 Related playbook: Course Creator’s Playbook

Step 4: Monetize in Multiple Formats

You don’t need one price point. Create tiers:

• Micro-products ($27–97): single funnels, SOPs, email packs.
• Bundles ($197–497): industry kits (funnels + automations + SOPs).
• Subscriptions ($47–147/month): “template club” with monthly new assets.

📊 Insight: Subscription template libraries achieve higher retention because clients stay for the updates, not just the initial product.

Step 5: Scale with Affiliates and Licensing

Go beyond direct sales:

• Offer white-label rights to agencies.
• Launch a 2-tier affiliate program to let others resell your templates.
• License your SOPs to consultants who serve your niche.

💡 Example: A freelancer licensed her real estate funnel + automation bundle to 12 agencies at $297/month each. That’s $3,564 MRR from one digital asset.

Case Study: The Automated SOP Pack

One digital marketer created an SOP Pack for VAs covering client onboarding, social posting, and follow-ups.

• Price: $97 one-time, or $27/month with monthly updates.
• Audience: agency owners overwhelmed with delegation.
• Result: 300+ downloads in 4 months, $8,100 upfront plus $1,200 MRR.

Affiliate CTAs

• Build on GoHighLevel today → Free Trial
• Learn packaging strategies step by step → GoHighLevel Bootcamp
• Resell white-label SaaS with built-in templates → SaaSPreneur Program

FAQs

Q: Can I sell GoHighLevel templates directly?
Yes, many agencies run template shops. Make sure you deliver them with tutorials to reduce refunds.

Q: What’s the difference between a snapshot and a template?
A snapshot includes full account setups (funnels, automations, pipelines). A template is usually a single funnel, workflow, or asset.

Q: How do I prevent buyers from reselling my work?
Set clear license terms. Sell personal use only unless you’re offering white-label rights at a higher price.

Q: What niches buy templates the most?
Local businesses (dentists, gyms, med spas), coaches, and course creators are strong buyers because they value speed.