Blogging in GoHighLevel: A Complete Guide for Content-Driven Growth
Blogging isn’t just about publishing posts anymore—it's about building authority, capturing leads, and fueling long-term SEO. And yes, GoHighLevel now makes that possible natively inside the platform.
If you’re already using GHL for funnels, automations, or CRM, the new Blog feature lets you finally tie in your content strategy without relying on an outside CMS.
Here’s a complete breakdown of how to use GoHighLevel’s built-in blogging tools—from setup to SEO—and how to connect it with your sales pipeline.
TL;DR
- GHL now supports native blogging under Sites > Blog
- Fully customizable layout, SEO controls, and publishing flow
- Posts connect to your funnel, automation, or email flows
- Requires a custom domain to host properly
- Perfect for building trust and organic traffic within your GHL site
Why Blogging Inside GoHighLevel Matters
GoHighLevel's all-in-one system was always missing one key piece: content marketing. Now with the built-in blog module, you can:
- Build SEO-friendly landing hubs
- Repurpose posts into email campaigns
- Automate lead nurturing with blog-based triggers
- Keep users on your branded domain
You no longer need to split traffic between WordPress, Ghost, or Webflow unless you want external control. GHL blogging now gives you just enough flexibility to be functional for:
- Agencies and SaaSpreneurs
- Local business owners
- Coaches, consultants, or info product sellers
If your audience still uses search to find answers, your blog is your anchor.
1. How to Set Up a Blog in GoHighLevel
Go to Sites > Blog inside your GHL account.
- Click “Create New Blog”
- Choose a name (e.g. YourBrand Blog)
- Select a custom domain (required to go live)
- Add a slug if needed (e.g. /blog or /insights)
✅ Pro Tip: Your blog lives as a page inside your GHL website, so plan URL structure ahead of time.
2. Creating Blog Posts
Inside your blog, click “New Post.” Then:
- Add a title (your headline)
- Upload a cover image
- Write a short description (used as a meta snippet)
- Use the rich text editor for your body content
- Set post status to draft, scheduled, or published
SEO Tip: Always fill in the description, use clear titles, and insert alt text with keywords for all images.
3. Designing Your Blog Layout
GoHighLevel gives you basic visual controls to match your branding:
- Choose from standard or compact layout
- Adjust pagination (e.g. 10 posts per page)
- Toggle visibility of cover images, authors, dates
- Customize button styles and primary colors
🛠️ While you won’t get deep CSS-level design like WordPress, you can maintain clean, brand-consistent visual flow.
4. Managing SEO in GHL Blogs
Each blog post lets you control:
- Page title (browser tab)
- Meta description (what shows in Google)
- Slug (customizable URL)
- Image alt text (SEO + accessibility)
Also:
- GHL auto-generates a sitemap for your blog
- Sitemap updates each time you publish a new post
🧠 You’ll still want to use standard SEO practices:
- Include keywords in headings and body text
- Write for readers first, robots second
- Optimize for mobile readability
5. Publishing and Promoting Your Content
Once your post is ready:
- Hit Publish inside the Blog editor
- GHL instantly adds it to your live blog URL
- You can then:
- Link to it in your email newsletters
- Share via social media (manually or automated)
- Trigger automations (e.g. “If user reads blog, send follow-up”)
If you’ve set up UTM tracking, this is also a great way to track content ROI.
6. Integrating Blog with Your GHL Website
Your blog becomes a page element within your site:
- Go to Sites > Your Website > Edit Page
- Add a custom code element
- Link it to your blog index URL (e.g. /blog)
- You can also add links in your main nav bar or footer
This helps ensure that your blog sits inside your domain—not on an external subdomain like WordPress or Medium.
7. Custom Layouts and Advanced Branding
GHL lets you update the blog container with your color palette, fonts, and content spacing.
While you won’t have advanced theme control like Ghost or Webflow, it’s more than enough for:
- Local service blogs
- SaaS or agency content hubs
- Product update streams or newsletters
This ensures your blog doesn’t look like a bolt-on—it feels native to your site.
8. Key Considerations Before Launch
- You need a custom domain: You can’t blog on GHL’s default
.highlevel.site
domain. - Stick to basic SEO best practices: Keywords, H1-H2 structure, image alt text.
- Focus on quality content: Blog posts should educate, not just promote.
- Repurpose blog posts: Turn each article into email campaigns, funnel offers, or follow-up sequences.
- Use tags/categories: GHL supports tagging your content for organization.
Use Cases for Blogging in GHL
Use Case | Example |
---|---|
Local business | Publish educational content on your service area (e.g. “How to prep your home for HVAC maintenance”) |
Agencies/SaaS | Use blog posts to attract niche leads (“Top 5 CRM features for chiropractors”) |
Coaches/consultants | Create long-form thought leadership content and link to opt-ins or booking pages |
Learn More and Get Started with GoHighLevel
If you're not yet using GoHighLevel or want structured onboarding, check out the resources below:
Final Thoughts
GoHighLevel’s native blog feature isn’t a full CMS replacement, but for most use cases—it’s enough. You can publish, rank, and repurpose content without leaving the GHL dashboard.
If you’re running your marketing from inside GoHighLevel, blogging natively keeps your entire funnel—and traffic—under one roof.
👉 Start building your blog under Sites > Blog and get your first post live today.