Blog Analytics Tracking in GoHighLevel (How to Inject GA4 & Segment Data)

Blogging inside GoHighLevel is becoming more popular for agencies and businesses wanting an all-in-one platform. But without analytics, you're flying blind. This guide shows you how to integrate Google Analytics 4 (GA4) into your GoHighLevel blog, plus how to segment blog-specific data.

TL;DR

• GHL doesn't have built-in blog analytics
• You can inject GA4 manually via the blog page or custom code
• Segment blog traffic using page paths, events, or UTM tags
• Set up goals in GA4 to track conversions from blog readers

Step 1: Set Up Google Analytics 4

1. Go to https://analytics.google.com
2. Create a new GA4 property for your GoHighLevel domain
3. Under "Data Streams," select Web and copy your Measurement ID (starts with G-)

Step 2: Inject GA4 Script in GoHighLevel Blog

Option 1: Add to Blog Layout Header

1. In GoHighLevel, go to Sites > Blogs > Blog Settings
2. Scroll to Advanced Settings > Header Code
3. Paste the GA4 tracking script:

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'G-XXXXXXXXXX');
</script>

Replace G-XXXXXXXXXX with your GA4 Measurement ID.

Option 2: Use Custom Code on Blog Page

1. Go to Sites > Funnels or Websites
2. Locate the page that links to your blog or hosts your blog posts
3. Use a Custom Code element and paste the same script

Step 3: Segment Blog Traffic in GA4

Method 1: Page Path Filter

Use GA4's Pages and Screens report. Filter by blog path, such as /blog/ or /blog/your-post-title.

Method 2: Create an Exploration Segment

1. Go to GA4 > Explore > Blank
2. Add a segment where **Page path contains **``
3. Use this to analyze engagement, scroll, and conversions

Method 3: Add UTM Parameters to Internal Links

If you're linking to your blog via email or SMS campaigns:

/blog/post-title?utm_source=internal&utm_medium=email&utm_campaign=blog_traffic

This helps track which channel drives blog readers.

Step 4: Set Up Blog Conversion Tracking

Create conversion events in GA4 to track:

• Clicks on CTA buttons (e.g., “Book Now”)
• Scroll depth past 75%
• Time on page > 2 minutes
• Email sign-ups from blog sidebar or footer

Use Google Tag Manager if needed to fire custom events.

Best Practices

• Keep blog URLs clean and SEO-friendly
• Add structured data (FAQ schema, article schema) for blog posts
• Promote your posts via automated workflows (email, SMS, Facebook)
• Sync blog analytics with your GHL CRM to track lead source

Want Full Automation?

The GoHighLevel Bootcamp teaches advanced strategies like:

• Tracking full customer journeys from blog to CRM
• Integrating GA4 and custom dashboards
• Automating lead scoring based on blog engagement

Or go deeper with SaaSPreneur’s program to build a white-label blog strategy into your SaaS business.