Become a HighLevel Certified Admin for Marketing Agencies
TLDR
- Agencies care about repeatability, margins and speed of setup.
- Admins here build systems once and deploy them many times.
- SaaS Mode, automation and client management matter more than tactics.
- Ai Tech Stack, Automation & Integrations and Tech Setup are core credentials.
- This path fits admins who think in systems, not campaigns.
✅ Ready to take the next step?
HighLevel Certification gives you verified credentials, directory visibility and a clear path to becoming a trusted admin.
Who this path is for
This path fits you if:
- you like building reusable systems
- you think in templates and snapshots
- you are comfortable supporting multiple clients at once
It does not fit you if:
- you want one-off builds only
- you dislike standardization
- you prefer creative freedom over process
Zoltan Juhasz
Agencies covered in this path
This path applies to:
- lead generation agencies
- local marketing agencies
- niche vertical agencies
- hybrid service and product agencies
Shared traits:
- many client accounts
- pressure to onboard fast
- need for consistent delivery
Your role is to keep operations predictable.
How marketing agencies actually use HighLevel
As a Certified Admin working with agencies, you build infrastructure, not campaigns.
Typical setups include:
- standardized account structures
- reusable snapshots and templates
- onboarding workflows
- permission and role management
- reporting consistency across clients
Agencies want less chaos, not more features.
If you plan to work seriously with HighLevel, certification is how you prove it.
✅ Choose your path, earn the right credentials and get listed.
Primary services you should focus on
Tech Setup & SaaS Mode
This is your primary service.
It includes:
- account provisioning
- white-label configuration
- SaaS Mode setup
- subscription logic and permissions
Automation & Integrations
Strong supporting service.
Includes:
- onboarding automation
- client lifecycle workflows
- internal agency processes
Optional service if it fits your plan:
- Client Engagement & Communication
Avoid listing Paid Ads unless you want to own performance outcomes.
Credentials that matter most for agencies
Ai Tech Stack
Why it matters:
- agencies want efficiency
- AI reduces fulfillment cost
- repeatable AI setups scale
This credential signals system-level thinking.
Tech Setup & SaaS Mode
Critical for:
- agencies selling packaged services
- consistent client onboarding
- controlled access and billing
Automation & Integrations
Supports:
- scaling without hiring
- internal process automation
- cleaner client handoffs
What your real work looks like day to day
Expect to:
- create and maintain templates
- adjust snapshots as features change
- support agency onboarding teams
- troubleshoot edge cases
- document systems clearly
You work behind the scenes, but your impact is large.
If you plan to work seriously with HighLevel, certification is how you prove it.
✅ Choose your path, earn the right credentials and get listed.
Cost and effort awareness for this path
Agency environments involve:
- many small requests
- high expectations for speed
- pressure to “just make it work”
You should expect:
- fewer large builds
- more incremental improvements
- long-term relationships
Your value compounds over time.
Language skills, when they help
Language matters less than structure, but it helps when:
- supporting international agencies
- onboarding global clients
English is usually enough. French, Spanish or Portuguese can expand reach.
Only list languages you can support operationally.
Common mistakes future admins make
- offering too many custom setups
- skipping documentation
- tying systems too closely to one agency’s workflow
- underestimating change management
Scalability depends on discipline.
Is this a good certification path for you?
Yes, if:
- you enjoy backend systems
- you think in templates
- you want long-term agency relationships
No, if:
- you want visible, client-facing wins
- you dislike standardization
Your next step
If this path fits:
- choose Tech Setup & SaaS Mode as your primary service
- add Automation & Integrations
- plan to earn Ai Tech Stack
- practice building reusable snapshots
Agencies reward admins who make scaling easier.
HowTo: prepare for certification for marketing agencies
Step 1: Study agency onboarding and account structures
Step 2: Practice building reusable templates
Step 3: Learn permission and role management
Step 4: Build internal automation workflows
Step 5: Enroll with a systems-first mindset
FAQ
What types of agencies hire Certified Admins?
Marketing agencies that manage many client accounts and need consistent onboarding and delivery.
Is SaaS Mode required?
Not always, but it is common in agencies selling packaged or recurring services.
Do I need Paid Ads certification for agencies?
No. Many agency admins focus on infrastructure, not performance marketing.
Is this path beginner-friendly?
Yes, for beginners who are process-oriented and comfortable learning complex setups.
✅ Turn real HighLevel skills into verified credentials and directory visibility.