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3 min read AI Agent Marketplace

AI Agent Marketplace - Publish, Sell & Automate AI Engines for Clients

Don’t just use AI agents—sell them. In GoHighLevel’s AI Agent Marketplace, you can package your conversation or voice bots as products. Buyers install them in their accounts, pay you, and you retain control.

TL;DR

The AI Agent Marketplace lets agency owners and developers list Voice AI or Conversation AI agents as templates or products. You package prompts, workflows, call logic, and assets, and buyers can install them into their accounts.
You monetize your automations and scale your IP.
When a client installs, you get paid—and updates flow downstream to installs you own.

👉 Try it now →
https://www.gohighlevel.com/?fp_ref=details

Why Sell Your AI Agents Instead of Building for Clients

Building custom AI bots for each client consumes time, duplicating effort. Once a bot works well, it becomes intellectual property.
By publishing it in the marketplace, you transform that IP into a recurring revenue engine. New installs = passive income.
You also maintain version control and push updates to all users of your agent template.

Instead of building 10 bots, you build one agent and sell 100 copies.

What the AI Agent Marketplace Is (Conversation + Voice AI Templates)

GoHighLevel supports publishing both Conversation AI (chat-based bots) and Voice AI (call agents) templates. Those templates include:

  • The bot’s prompts
  • Triggered workflows & actions
  • Custom fields and assets
  • Call routing logic and fallback flows

When an agency owner or sub-account user installs that template, the entire package is imported—including workflows, logic, and AI behavior.
You retain ownership of the template and can push updates later.
You control distribution permissions (agency vs sub-account) and pricing models.
(Support: AI Agent templates section in marketplace docs)

How to Publish an AI Agent (Step-by-Step)

These steps assume you already have a working Agent inside your account.

  1. Build a fully tested AI Agent (Voice or Conversation) with ideal prompt logic, fallback, and triggers.
  2. In the Conversation AI / Voice AI interface, select your agent and choose “Sell this Template / Agent on Marketplace”.
  3. The system packages your workflows, custom fields, and call logic.
  4. You’re redirected to the Developer Portal where you submit app details: description, use cases, visuals, pricing.
  5. Configure distribution: whether sub-accounts can install, whether installs auto-update or read-only.
  6. Submit for review. Once approved, your agent template appears in the Marketplace listings.

Note: Only Agency Owners or admins can publish agents; sub-account users can’t.

Monetization Strategies

  • One-time license — buyers pay once to install your agent.
  • Recurring subscription — you bill monthly for maintenance, support, or updates.
  • Usage-based pricing — charge based on how often the agent is used or triggered (calls, messages).
  • Hybrid (base + overage) — a flat access fee plus extra for heavy usage.

You decide pricing on your template listing.
Marketplace supports control over pricing tiers and billing models.

Use Cases & Examples

  • Lead Qualification Bot
    Sell a conversational bot that asks prospects qualifying questions, filters, and routes leads automatically.
  • Appointment Booking Voice Agent
    A voice bot that answers calls, asks intent, and books or reschedules appointments using integrated calendar logic.
  • Customer Support Agent
    A conversation AI agent that answers FAQs and triggers ticketing workflows when needed.
  • Review & Reputation Bot
    An agent that responds to reviews, sends follow-up messages, and asks for feedback.
  • Niche Vertical Bundle
    Create a “Dental Practice Bot” or “Fitness Studio Bot” package, optimized for that niche (call script, prompts, marketing logic).

Buyers install the whole solution; you skip the “build from scratch” client overhead.

Best Practices & Tips

  • Build with modularity so your agent adapts across clients.
  • Use clear variable placeholders (e.g. {{business_name}}, {{appointment_time}}) so installs adapt to new accounts.
  • Keep assets minimal and flexible—some accounts may not support all custom fields.
  • Plan an update path for improvements; push periodic version upgrades to installations.
  • Gather feedback from early buyers; iterate prompt logic and fallback flows.
  • Add training docs, demo videos, and support to your template listing for conversions.

Potential Challenges & How to Solve

Challenge Solution
Agent templates get stale Push updates quarterly and notify install owners
Template logic fails in some sub-accounts Include optional fallback routing & allow modifications
App rejection in marketplace Ensure no IP-protected snapshots or restricted assets are included
Pricing confusion Offer clear use cases and version tiers (basic vs advanced)

FAQ

Q: Can sub-accounts install my published AI agent?
Yes—if you allow them in the distribution settings. You can restrict installations to only agencies or allow sub-account installs.

Q: What if I need to update my agent later?
You can push updates to published templates—buyers receive new version logic where compatible.

Q: Are there restrictions on what I can package?
Yes—templates cannot include IP-protected snapshots. Always use assets that are not locked or restricted.

Q: How are workflow actions in agents monetized?
You can include premium triggers/actions built via the Marketplace workflow engine and charge per use if configured.

Q: Can I preview installs before buyers pay?
Yes. In the template listing you may configure a preview or demo install so potential buyers can test before purchasing.

Publish Your AI Agent Today →
https://www.gohighlevel.com/?fp_ref=details
Turn your automations into assets clients can buy.