Ad Manager adds LinkedIn Ads, plus key wins you should flip on now

TLDR

• Ad Manager, LinkedIn Ads live, supports Lead Gen and Website Traffic.
• Meta error messages improved for regulated categories by region.
• Marketplace agents now support attached knowledge bases.
• Template Library, cleaner settings, plus hide by type or tag.
• Calendars, auto generated URL slugs.
• Certified Admins, new WhatsApp skills badge available.
• Phone System, 5 percent Stripe markup removed.
• Labs, new calendar view with scheduling types, meetings, services, rentals coming, plus smarter filters.
• Prospecting, AI recommendations nudge for new agencies.

Ad Manager, LinkedIn Ads

What changed
Create and manage LinkedIn campaigns inside Ad Manager. Objectives supported now, Lead Generation, Website Traffic. Campaign hierarchy is available.

Why it matters
You run Google, Meta, and LinkedIn from one place, you align audiences, budgets, and reporting without context switching.

SOP, 6 steps

1. Go to Ad Manager, add LinkedIn account.
2. Choose objective, Lead Gen or Website Traffic.
3. Build creative, single image or carousel, add copy, headline, destination or lead form.
4. Target by job title, industry, company size, geo.
5. Set budget and schedule.
6. Launch, monitor CPL and CTR, adjust bids and targeting.

KPIs to watch

• Lead Gen, cost per lead, form completion rate, MQL rate.
• Website Traffic, CTR, CPC, session to lead conversion.

Pro tip
Mirror audiences across networks, then compare CPL by channel each week. Shift 20 percent of budget toward the current winner.

GoHighLevel LinkedIn Social Planner: Complete SOP (2025)

Manage and schedule LinkedIn posts directly inside GoHighLevel with the Social Planner. Connect profiles and pages, use AI-generated captions, upload multimedia, and track performance—all from one centralized dashboard.

GoHighLevel Playbooks and Marketing Automation for AgenciesZoltan Juhasz

LinkedIn Integration with GoHighLevel: SOP

Integrate LinkedIn Lead Ads with GoHighLevel to push leads directly into your CRM. Setup involves connecting LinkedIn in GHL, selecting ad accounts and forms, mapping fields, picking sync timing, and testing. Use automation tools for advanced workflows.

GoHighLevel Playbooks and Marketing Automation for AgenciesZoltan Juhasz

Ad Manager, Meta regulated category errors

What changed
Clearer error messages when your ad targets a region that restricts certain categories. You see the specific reason inside the UI.

Why it matters
You stop guessing. You fix targeting or category selection immediately and save hours.

SOP, 3 steps

1. Open the failed Meta ad in Ad Manager.
2. Read the surfaced restriction and the region.
3. Adjust objective, targeting, or category to a compliant option, resubmit.

Marketplace agents with Knowledge Bases

What changed
Agents listed in the marketplace can now include a knowledge base. Snapshots can ship with content, FAQs, and docs attached.

Why it matters
You install a ready agent, not a skeleton. Time to first value drops, performance improves because the agent has context.

SOP, 4 steps

1. Install the agent from Marketplace.
2. Open the agent’s Knowledge Base, review topics.
3. Replace placeholders with client specific content, pricing, policies.
4. Test with 10 realistic prompts, adjust responses and guardrails.

QA checklist

• No confidential data, no PII in examples.
• Up to date pricing and hours.
• Clear escalation rules for handoff to humans.

Template Library, settings refresh, hide by type or tag

What changed
New settings screen. You can hide specific template types or tags, not only whole categories.

Why it matters
You control what teams see. Less noise, faster builds, fewer off brand assets in circulation.

SOP, 3 steps

1. Open Template Library settings.
2. Hide types or tags you do not want exposed to sub accounts.
3. Publish and verify with a test user.

Calendars, auto generated URL slugs

What changed
Unique booking slugs are created automatically. If your title changes, the slug updates cleanly, no manual trial and error.

Why it matters
No duplicate conflicts, no ugly dash 1 URLs, fewer broken links.

SOP, 2 steps

1. Create a new calendar, confirm the generated slug.
2. Edit the title if needed, confirm the slug update, save.

Certified Admins, WhatsApp skills badge

What changed
A new skills badge focused on WhatsApp. Includes a course that covers setup, templates, and compliant usage.

Why it matters
WhatsApp usage is growing. You need in house expertise on opt in, templates, and routing.

SOP, 3 steps

1. Enroll in the WhatsApp skills course.
2. Complete modules and pass the assessment.
3. Add the badge to your directory profile and proposals.

Phone System, 5 percent Stripe markup removed

What changed
The 5 percent Stripe markup fee on the native phone system is gone.

Why it matters
Lower processing overhead across all call related billing that flowed through Stripe. Better margins for agencies and clients.

What to do
Update your cost models and pricing sheets. Communicate the savings in your next QBR.

Labs, calendar view enhancements

What changed, in Labs

• Dedicated scheduling types, switch between meetings, services v2, rentals coming soon.
• Smart dropdown navigation, faster switching.
• Contextual filters and mini month picker for quick jumps.

Why it matters
Large teams with mixed booking products need speed, fewer clicks, and clear separation by scheduling type.

SOP, 4 steps

1. Go to Labs, enable the new calendar view.
2. Switch between meetings and services to validate data.
3. Apply filters by staff, location, resource.
4. Share a short Loom for your team, show the new flow.

Prospecting, AI recommendations for new agencies

What changed
Agencies roughly 15 to 30 days old get AI generated prospect suggestions based on simple parameters.

Why it matters
No blank canvas. You get a curated short list to contact, faster first revenue.

SOP, 5 steps

1. Open Prospecting, review suggested businesses.
2. Filter by niche, location, revenue band.
3. Add to pipeline, auto enrich contact details.
4. Trigger a multichannel sequence, email, WhatsApp or SMS where compliant, and a call.
5. Log outcomes, promote wins to case studies.

Recommended weekly workflow, agency ops

1. Open Ad Manager, check CPL by channel, shift 15 to 25 percent budget toward the top performer.
2. Review Meta error logs, fix restricted category issues, resubmit.
3. Install one Marketplace agent with a KB, adapt to a current client, test, deploy.
4. Hide stale or off brand templates by type or tag.
5. Create at least one new booking calendar, confirm slug quality.
6. If certified, schedule your WhatsApp badge session.
7. Update client margin sheets to reflect the removed 5 percent phone system markup.
8. Enable the Labs calendar view in your sandbox, record a 3 minute internal walkthrough.
9. Action 10 AI recommended prospects, push to pipeline, contact within 24 hours.
10. Prep CSVs for custom object import, validate field mappings.

FAQ

Does LinkedIn support all objectives now
No, supported today, Lead Generation and Website Traffic. Expect expansion later.

Do Meta restrictions block ad launch in all regions the same way
No, rules vary by country. The UI now shows the reason so you can adjust targeting or category.

Can I attach any file type as a knowledge base
Use supported document types and plain text where possible. Keep content current, no sensitive data.

Will calendar slugs break old links when the title changes
Slugs update cleanly. If you already shared a link, avoid renaming until after campaigns finish.

Is the Labs calendar view safe for production
It is a Labs feature. Enable in a test account first, then roll out.

When will custom object CSV import be available
It is flagged as coming soon. Prepare mappings and sample files now.

The HighLevel Release Radar, September 29 to October 3, 2025 AIO

• Audience, agency owners, in house marketers, ops leads.
• Intent, deploy new ad channels, harden compliance, speed build and scheduling flows, cut costs, and prepare data for object imports.
• Offer ideas
  • Free 30 minute audit, map LinkedIn targeting to your ICP, deliver a one page plan.
  • Fixed fee setup, build one LinkedIn Lead Gen campaign, one Website Traffic campaign, plus a weekly optimization cadence.
  • Migration assist, prep CSVs and bring custom objects over with a rollback plan.