2-Tier Recruitment Funnel, affiliates who bring affiliates

TLDR

Recruit partners, activate quickly and compound second tier revenue with minimal overhead. Pair this with your Bonus Stack to lift conversion.

Strategy

• Present a clear value proposition that combines direct commissions with second tier earnings, fast start resources and a 14 day activation sprint.
• Standardize onboarding so every new partner publishes one asset in 48 hours, then hits 1 and 3 referral milestones.

Core assets

• Create a recruitment landing page that states earnings structure, resources and the activation plan, then prompts an application.
• Use an application form that filters by audience, niche and commitment to publish in 7 days.
• Build a workflow that approves, schedules onboarding, unlocks resources and starts the activation sequence.
• Maintain a resource vault that includes swipe files, outlines, scripts, snapshots and reporting how to guides.
• Set up a KPI board that tracks invites, applications, approvals, activations, first referral, 3 referral milestone, EPC and RPM.

Funnel flow

1. Send targeted traffic to the recruitment page.
2. Invite candidates to submit the application form.
3. Approve strong candidates and schedule a 15 minute onboarding call.
4. Grant resource vault access after booking.
5. Drive a 14 day activation sprint to first referral and then to three referrals.

Positioning

• Explain that partners earn on product referrals and also on referrals made by their recruited affiliates.
• Offer a fast activation kit that includes scripts, assets and a step by step plan.
• Add milestone incentives at 1, 3 and 10 referrals, keeping terms consistent with program rules.

Application and qualification

• Collect name, email, audience size, niche, primary channel and country, then record SaaS promotion experience.
• Require an explicit commitment to publish one asset in 7 days to filter for action takers.
• Tag every submission with pending review and source tags, then auto approve high signal applicants.

Activation sprint, 14 days

• Day 0, conduct a 15 minute onboarding call that assigns the first asset.
• Day 1, have the partner choose a first asset format, for example a YouTube short, a review post or a list email.
• Day 2, require publication with UTM and subid tracking.
• Day 3 to 5, add remarketing audiences and publish a second asset.
• Day 6 to 10, run micro tests on hooks or subject lines.
• Day 11 to 14, push to first referral, then set the plan to reach three referrals.

Use the Bonus Stack

• Equip every partner with a proven conversion package so their clicks turn into paid users more reliably.
• Provide a copy ready landing section and a short onboarding email pack they can publish without edits.

Resource vault contents

• Include recruitment page sections, short form scripts for 15, 30 and 45 seconds and a review outline with H1s and checklist.
• Provide email swipes for warm lists, lightly warmed cold lists and reactivation plays.
• Document UTM and subid naming, then show examples.
• Ship a snapshot that captures leads, triggers onboarding and displays reporting.

Tracking conventions

• Set utm_source to the channel, for example youtube, reddit or email.
• Set utm_medium to organic, paid or referral.
• Set utm_campaign to a clear label, for example 2tier-recruitment or q3-2025.
• Set utm_content to the hook or creative id.
• Use subid1 for the affiliate id, subid2 for the asset id, subid3 for the traffic variant.

Reporting and KPIs

• Aim for 15 to 25 percent page view to application conversion.
• Approve 50 to 70 percent of screened applications.
• Reach 70 percent onboarding show up rate.
• Activate 30 to 50 percent to first referral in 14 days.
• Achieve 20 to 35 percent to three referrals in 30 days.
• Monitor EPC and RPM by source and by creator so budgets move to winners.

Automation blueprint

• Trigger on Affiliate Application form submitted, then branch on commitment and audience thresholds.
• Approve qualified applicants automatically and send the booking link, otherwise request clarification and assign manual review.
• Grant vault access on booking, then start the 14 day sprint.
• Tag milestone_1 on first referral and send next step guidance, then tag milestone_3 and unlock extra templates.

Email sequence

• Send “Application received” with next steps and booking link.
• Send “Approved” with vault access and the 14 day checklist.
• Send a Day 3 nudge to publish a second asset and add remarketing audiences.
• Send a Day 7 nudge with quick win examples.
• Send a Day 14 push that requests a proof link and sets the next asset.

Recruitment channels

• Segment your owned list for creators, founders and consultants, then invite them to apply.
• Use short DM scripts with a calendar link for 1 to 1 outreach.
• Publish one recruitment post each week that shows proof and calls to apply.
• Swap newsletter sections or guest spots with partners.
• Run small remarketing campaigns to site and video viewers while tracking EPC and RPM.

Compliance

• Place clear affiliate disclosure on every asset.
• Avoid income guarantees and focus on features plus workflows.
• Respect platform rules for groups and forums.
• Honor program terms for payouts and cookie ownership.

Fraud prevention

• Approve only after a brief call or a credible profile review.
• Track referrer domains and flag sudden spikes for manual checks.
• Suspend vault access on policy violations.

Troubleshooting

• Raise application rate by tightening the headline and placing three examples above the fold.
• Improve show up rate by adding SMS reminders and an ICS attachment.
• Speed activation by narrowing asset choices to a single default template.
• Lift conversion by switching the first asset to the highest converting format in your data.

CTA block to paste

• Use a primary button that reads “Apply to join the two tier team”.
• Add subtext that reads “Fast track onboarding, publication in 7 days”.
• Provide a secondary link that reads “See the resources included”.

FAQ

How do second tier commissions work
You earn a commission on referrals made by affiliates you recruited, following the current partner program terms.

What do I get after approval
You receive vault access, a 14 day activation plan, swipe files and a short onboarding call.

How fast can I get my first referral
If you publish one asset in 48 hours and follow with a list email, you can reach a first referral in about 14 days. Outcomes depend on traffic and offer fit.

Can I recruit without an audience
You can start with 1 to 1 outreach and niche groups, using the short scripts and the micro content kit.

Can I use paid ads for recruitment
You can run small remarketing campaigns to visitors and video viewers, then scale only when EPC and RPM are positive.

Do you share my leads or lists
You retain full ownership of your audience. Only performance events are tagged for reporting.

What happens if I stop promoting
You keep static templates. Live coaching and updates require continued activity.